The "ultimate rumor" is coming: it is impossible to disclose the price of Xiaomi Automobile before its official release.

  Future Network, Beijing, January 5 (Reporter Zhang Bingqing) Xiaomi makes cars, and the storm continues. On January 5th, Wang Hua, general manager of the public relations department of Xiaomi Group, issued a document saying that in the past two days, the price P chart of Xiaomi Automobile was clarified three times. Today, there is an "ultimate rumor": until the end of the official Xiaomi Automobile product launch conference, all the information and posters with the version and price of Xiaomi Automobile are false. Wang Hua said that Xiaomi Auto can’t have a price and policy before it is officially released. Don’t believe the so-called insider rumors. No one knows the real price or even the official release time, because everything has not yet been determined.

On January 5, Wang Hua, general manager of Xiaomi Group’s public relations department, issued a screenshot of Weibo.

  Xiaomi builds a car and clarifies the flying of Wenfa.

  Xiaomi builds a car "yet we called and urged a thousand times before she started toward us", which has caused a heated discussion among netizens. Along with it, there are all kinds of "interpretations" that are constantly coming out, and Xiaomi Group is rushing to clarify.

  This time, the spokesman of Xiaomi Company issued a document to clarify, mainly aimed at the layout and price of Xiaomi automobile industry chain.

Micro-screenshot of Xiaomi company spokesperson

  On the afternoon of January 2, Xiaomi Company spokesperson Guan Wei issued a document clarifying that "we recently paid attention to a picture about Xiaomi’s automobile industry chain. After verification, at least 50% of the contents were completely wrong. We are deeply puzzled by this flawed information summary and its misleading to the public and investors. I hereby clarify. " Lei Jun, chairman and CEO of Xiaomi Company, also forwarded the statement, saying, "There are many rumors and black manuscripts about Xiaomi Automobile, and we will clarify them in time."

Xiaomi Chairman and CEO Lei Jun Weibo screenshot

  Previously, the "Xiaomi Automobile Information Disclosure Incident" also caused heated discussion. On December 19, 2023, Xiaomi Group issued a statement saying that recently, malicious leaks and false rumors about Xiaomi Automobile appeared in batches on the Internet. It was verified by the Group that in November and December, 2023, three former employees of Xiaomi Automobile Department participated in the so-called "Xiaomi Automobile Seminar" organized by external brokers and investment institutions without permission for the purpose of collecting "consulting fees", and fabricated and disseminated a lot of false information, which seriously misled the market and disrupted the normal business development of Xiaomi Automobile.

  According to Xiaomi Group, the above three employees, namely Yu Moumou (former employee of electronic control system and software team), Shi Mou (former employee of stamping and casting process team) and Zhang Mou (former employee of mass production quality team), have seriously violated the Code of Conduct for Xiaomi Group employees and the confidentiality obligations stipulated by the company. Xiaomi Group has dismissed them and never hired them, and has been investigated for legal responsibility according to law. At the same time, Xiaomi Group reserves the right to pursue legal responsibility for brokers and investment institutions that organize related activities.

  On December 20, 2023, the involved media parties ZAKER and Xiaobai both issued an apology statement when they bought a car. ZAKER said that the employees involved were dismissed and never hired. Xiaobai bought a car and said that he would dismiss the employees involved and never hire them.

  Soon after, Xiaomi reported that 14 members of the chip company were arrested for infringement. On the evening of December 24th last year, Xiaomi issued a clarification statement through the official Weibo, saying that a large number of rumors and false reports about a chip company related to Xiaomi were circulated on the Internet. For these irresponsible and completely inaccurate information, Xiaomi has completed the evidence collection and reported it to the relevant departments.

  In the statement, Xiaomi clarified the relationship between its subsidiary Hanxing Venture Capital Co., Ltd. (hereinafter referred to as "Hanxing Venture") and a chip company of Netcom. Xiaomi said that Hanxing Venture participated in the financing of a chip company in 2022, which was a normal financial investment behavior.

  Xiaomi said that he is one of the many shareholders of the chip company, and has participated in several rounds of financing of the chip company, as well as more than 20 financial investment institutions. Xiaomi is neither the earliest investor, nor the largest investor, nor the investor who plays a leading role in several rounds of financing. At the same time, Xiaomi does not participate in the direct management and operation of the chip company, and does not have any intellectual property rights or technical cooperation with the company.

  Mobile phone manufacturers run into the market and build new forces to iterate.

  From "Wei Xiaoli" to "Hua Xiaomei", in the beginning of 2024, the new force of car-making seems to be giving way to mobile phone manufacturers actively entering the car-making industry. Huawei, Meizu, Xiaomi, VIVO, etc. all extend their business to the automotive field through various forms.

  It is completely different from Xiaomi’s model of building a car with heavy assets. Huawei does not build a car in person, but cooperates with car companies through different business models. At present, Huawei has three cooperation modes in automobile business, one is spare parts supply mode, the other is Huawei HI mode, and the other is intelligent car selection mode (now "HarmonyOS Zhixing"). At present, Huawei HarmonyOS Zhixing has four partners, namely Cyrus, Chery Automobile, Beiqi Blue Valley and Jianghuai Automobile.

  In December last year, Shen Ziyu, Chairman and CEO of Xingji Meizu Group, announced at the 2023 Meizu Autumn Unbounded Ecological Conference that the DreamCar Co-creation Plan would be launched in the first quarter of 2024 to create an exclusive MEIZU DreamCar MX for charm friends.

  At the press conference on December 28th, 2023, Xiaomi’s first car, SU7, ran into the arena, and it has been 1003 days since Xiaomi announced the construction of the car. At the beginning of the press conference, Lei Jun indicated that Xiaomi’s goal is to build a dreamcar comparable to Porsche and Tesla.

  Counting the industrial chain layout of Xiaomi’s car, as it said at the recent new car conference, the five self-developed technologies involve key areas of automobiles such as electric drive, battery, large die casting, intelligent driving and intelligent cockpit. They are Xiaomi Supercomputer, Xiaomi self-developed CTB integrated battery technology, Xiaomi super die-casting Xiaomi HyperEngine, Xiaomi full-stack self-developed intelligent driving technology Xiaomi Pilot and Xiaomi smart cockpit Xiaomi Smart Cabin.

  In the upstream of the industrial chain, the business scope of Xiaomi investment enterprises focuses on intelligence and electrification, including car-gauge chips, lidar, intelligent driving software solutions, drive-by-wire actuators, power batteries and battery raw materials, and precision transmission gears.

  Mobile phone manufacturers that have accumulated many advantages in the fields of AI, big data and cloud computing for a long time have entered the market, and more are from the ecological force.

  IDC Consulting pointed out in "Top Ten Insights of Smartphone Market in China in 2024" that smart phones and new energy vehicles will accelerate their integration and form a perfect ecological interconnection.

  For example, after the merger of Meizu and Xingji Times, Flyme Auto, which is specially adapted to the car system, was launched, and it was carried on the Lexus 08-the sales volume exceeded 12,000 units in 54 days. It is said that the newly released FlymeLink will also be installed on Lectra 06EM-P and Lectra 09.

  As for Huawei, at the end of 2021, the first model equipped with Huawei HarmonyOS OS was released, and then Huawei HarmonyOS OS was equipped with several models, such as Alpha Shih Edition, M7 and Aouita 11. Thanks to the HarmonyOS system, this new brand, Wen Jie, has sold more than 76,000 vehicles in less than one year.

  At present, Huawei’s HarmonyOS OS has been iterated to version 4.0, and Zhijie S7 has become the first vehicle. Aouita 12 and Wenjie M9 are all equipped with Huawei’s HarmonyOS OS 4.0. According to the official introduction, HarmonyOS OS 4.0 introduces the multi-person and multi-device interconnection experience into the intelligent cockpit.

  The official of Xiaomi Automobile once said that in terms of ecological application, Xiaomi 澎湃 OS has got on the bus, and the interactive experience of the system is consistent with that of the mobile phone. The application of Xiaomi tablet can get on the bus seamlessly, supporting the seamless flow of application use.

  However, the expected response of the secondary market to Xiaomi Automobile seems to be unsatisfactory. The day after the press conference, on December 29, 2023, Xiaomi’s share price on the Hong Kong Stock Exchange fell by 4%.

  Not long ago, Lei Jun said in a CCTV program that Xiaomi invested ten times more personnel and money in building cars than other car companies, and he was determined to build cars with "determination to win". However, I am worried about Xiaomi car. "I am afraid that if it doesn’t catch fire, everyone will not buy it; I am afraid that it will be too hot. Everyone will buy it. If you have to wait for a year or two, you will definitely be miserable, all kinds of anxiety. "

  Xiaomi Sword refers to how Tesla and Porsche’s dreamcar will stir up the new energy vehicle market, which needs to be paid more attention.

Everest in Tibet: Communication with Hongqiao Group is still going on.

On December 19th, in the financial sector, some investors asked Everest in Tibet on the interactive platform: Hello, Hongqiao Group team news, Hongqiao Group has terminated its cooperation with your company?

The company replied that it had not received such news, and the communication with Hongqiao Group was still going on.

This article comes from: financial AI telegram

Author: Announcement Jun

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64.2 billion! Please accept this 2019 China film survey report.

Special feature of 1905 film networkWith the desk corner calendar book from fullness to thinness, 2019 entered the final countdown.
When people are typing at their desks for personal year-end summary, 1905 Data Institute made an annual survey report for China film market in 2019. This report tries to present the overall situation and development trend of China film market in 2019 from the dimensions of market, word of mouth and phenomenon.
Click to browse the full version of 2019 China Film Survey Report.
Behind the record high box office and movie attendance in the whole year, it is inseparable from the two-way maturity of the audience and the market. The increasingly mature public aesthetic makes the symbiotic relationship between word-of-mouth and box office closer. There are more and more industrial traces in domestic movies. The Wandering Earth started the first year of domestic science fiction movies, and Ne Zha (hereinafter referred to as "Nezha") wrote a new chapter in the rise of the country.
Market article
Box office hit a new high, with domestic films as the main force.
In 2019, the annual box office and movie attendance of China film market reached a new high, which became an important part of the development of the global film industry.The quality of domestic films has improved steadily, and the box office output capacity of head films is amazing.
According to the market section of the survey report, the annual box office of China film market reached 64.266 billion in 2019, an increase of 5.4% compared with 2018; The total number of people watching movies in urban cinemas reached 1.727 billion.
Among them, the cumulative total box office of domestic films was 41.175 billion, an increase of 8.65% compared with 2018, accounting for 64.07% of the box office in 2019.
In the key node of breaking 10 billion, domestic films have played an important role.During the Spring Festival, The Wandering Earth, Crazy Alien, Flying Life and other domestic blockbusters helped the box office of China film market break through the first 10 billion mark. On the time axis, it is 8 days ahead of the same achievement in 2018.
On the day of the Spring Festival (February 5), the single-day box office reached 1.449 billion, setting a new record for the single-day box office in mainland film history. Thanks to the Spring Festival, the box office of China film market reached 11.157 billion in February, an increase of 9.45% compared with 2018. This box office achievement is not only the highest monthly box office in mainland film history, but also the "roof of the world" in global film history.
During the summer file in 2019, domestic films once again refreshed the audience’s past cognition. The adult-oriented animated film Nezha, which is suitable for all ages, is popular all over the country, breaking the prejudice that the box office limit of domestic animated films will not exceed 3 billion. In the end, the box office of this film broke through the 5 billion mark and became the annual box office champion in 2019. At the same time, the film also won the second place in the box office list of mainland film history.
When Nezha surpassed The Wandering Earth at the box office, Frant Gwo director Weibo sent a message "Little Nezha, it’s your turn" with full blessings.Appreciate each other among China filmmakers is touching.More outstanding young film talents are showing their talents. The creation of domestic films shows the trend of a hundred battles.
My People,My Country, The Captain and The Climbers, the "three outstanding figures", were presented at the National Day stalls, giving the audience an audio-visual feast with rich dishes.Under the leadership of three box office champion seed players, the cumulative box office in 2019 was 5.133 billion, an increase of 135.89% year-on-year.
My People,My Country, who broke the traditional main melody film creation structure, showed the audience the unity behind the 70th anniversary of the founding of New China through seven story paragraphs with the most characteristics of the times.In the end, the film ranked fourth in the annual box office list with a score of 3.119 billion.
In 2019, domestic films were well-deserved protagonists in the mainland film market. Behind the record box office and movie attendance in the whole year, the number of domestic screens and the total number of screenings also reached a new high.According to statistics, in 2019, the total number of domestic screens reached 69,787, with an increase of 9,708. The infrastructure construction of China film market is in the forefront of the world.
Word of mouth
The audience’s aesthetic appreciation is improved, and there is nowhere to hide bad movies.
The symbiotic relationship between word-of-mouth and box office is becoming more and more mature, which has become one of the most remarkable features of China film market in 2019. The content is that the era of kings has arrived, and everyone is shouting at bad movies.
In 1905, the School of Data selected the top ten Chinese movies in 2019 through the votes of film critics and audiences. The statistical results of these two surveys show that word-of-mouth has become the main influencing factor of box office trend.
Nezha is at the top of the top ten list of word-of-mouth of both film critics and ordinary audiences. The explosion of word-of-mouth in the early stage made the film decide to file for release. This film has performed well in scoring platforms with obvious differences in audience groups such as Douban and Lighthouse.
According to statistics, on the Douban platform, which is dominated by veteran fans, there are more than 1.17 million people scoring this film, with an average score of 8.5; On the lighthouse platform dominated by ordinary audiences, there were more than 3.94 million people scoring the film, with an average score of 9.5.
The Wandering Earth and My People,My Country, whose two lists overlap, performed well in different scoring platforms. The cumulative box office of these films is mostly located in the TOP10 list of the annual box office of the mainland film market in 2019.
The overall improvement of domestic audience’s aesthetic ability has become the main reason for the convergence of word-of-mouth and box office performance. In the fast-paced modern life, the time cost of watching a movie is often greater than the material cost.The audience’s pursuit of the quality of the film tends to be strict. In the past, the explosive production mode of traffic star+big IP has become a thing of the past.
In 2019, regardless of Chinese and foreign movies, the box office trend was less than expected. The box office of these films runs counter to the production cost, mostly because the content quality is not good enough. The audience’s improving aesthetic ability has continuously compressed the living space of bad films, and the overall market environment has developed in a benign direction.
In today’s China film market, "those who get the content get the word of mouth, and those who get the word of mouth get the box office", and the creators of film and television works with craftsman spirit usher in the best era. In the future, China film market will also welcome those high-quality big-screen works, which makes people look forward to it.
Phenomena and industries
The new atmosphere behind the annual keywords
In 2019, behind the positive growth of various data in China film market, many new industries have emerged. Industrialization, the rise of the country, and the announcement of new tricks have become the core keywords for the development of the domestic film market in 2019.
As we all know, science fiction film and animated film shooting can best test a country’s film industrialization level. This kind of film needs a lot of visual effects to create a different sense of space and world view for the audience.The quantity and quality of special effects constitute the foundation of superstructure.
It is reported that there are 2,003 special effects shots in The Wandering Earth’s whole film, and it is normal for a shot to be revised more than 100 times from the first edition to the final draft. According to director Frant Gwo, more than 75% of the special effects shots in this film were produced by China Company.
The filming of the animated film "Nezha" took five years from planning to release, and 66 script versions were run in. There are 1,800 shots in the whole film, with more than 1,400 special effects shots, which is the most animated film in China over the years.
In addition to the increasingly obvious traces of industrialization, film marketing also keeps pace with the times and presents new tricks. In the economic era of online celebrity, everything can be brought.Domestic filmBeneficiaryIt was the first time to open the preferential qualification certificate for live movies with goods. Since then, films such as "The Station of the Southern Party" have followed suit.
As a word-of-mouth pre-pointing marketing strategy, it has entered the era of segmentation. During the summer vacation, Looking Up deliberately avoided the first-tier cities in the north, Guangzhou and Shenzhen in the early screening notice. From the third-and fourth-tier cities, I hope to use the "small town youth" who are more likely to resonate emotionally to carry out the first round of word-of-mouth fermentation.
Nezha takes the opposite strategy, with the early screening starting from first-and second-tier cities, and then gradually expanding downward to third-and fourth-tier cities. In terms of adult-oriented animated films, audiences in cities such as Beijing, Guangzhou and Shenzhen are relatively receptive.
Among the film types of box office in the whole year, the total box office of animated films, led by Nezha, was 6.979 billion, accounting for 18.91% of the whole year, ranking second in the box office list of genre films. The feature film won the championship with 9.278 billion yuan, the comedy film came in third with 5.801 billion yuan, and the science fiction film came in fourth with 4.771 billion yuan.
Guangdong Province, Jiangsu Province and Zhejiang Province rank among the top three in the TOP10 box office output list of provinces. In the national cinema box office rankings, WANDA CINEMAS, Guangdong Dadi and Shanghai jointly ranked the first, second and third place from high to low. Since relevant statistics were available in 2014, Wukesong Store of Beijing Yaolai Jackie Chan International Studios has won the national box office ranking for six consecutive years.
In 2019, the two-way maturity of market and audience made China film market create many records. What is more gratifying is that more and more domestic films go abroad and spread oriental culture on a global scale.In 2020, what "peaks" will China film market climb bravely? Time will tell.
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