Xiaomi builds a car, does it make a big move or does it make an internal injury?

foreword

At Xiaomi’s first press conference, Lei Jun invited young people to dinner and exchanged ideas with them. These people are called enthusiasts. The original version of Miui was created by the team and 100 enthusiasts. To this end, Xiaomi also filmed a micro-movie to pay tribute to enthusiasts, "Sponsor of 100 Dreams". Xiaomi also has a book called "Sense of Participation", which is about how Xiaomi lets users participate.

It can be said,Xiaomi stood with young enthusiasts from the beginning, iterating together and growing together.

However, since Xiaomi announced the construction of the car, Xiaomi Automobile has not had the extensive participation of enthusiasts like Xiaomi’s mobile phone. This makes every exposure of Xiaomi Auto seem mysterious, and even an oolong appears.

Recently, Wang Hua, the head of Xiaomi’s public relations, said that the rumor that "Xiaomi Automobile started at 149,900 yuan and has a battery life of 800 kilometers" was untrue.

At the same time, it is also said that the earliest source of the news about Xiaomi’s car pricing was the conjecture information reported by the media in May 2022. When someone asked questions, "Little Love Classmate" directly retrieved this information from the database.

He also said that Xiaomi Automobile will be released next year, so how can there be a price now?

In fact, before the first generation of Xiaomi mobile phone was released, enthusiasts were also speculating about the pricing of that year. At that time, the price of mobile phones with the same configuration was generally more than 3,000 yuan, but at the press conference, Xiaomi announced that the price of mobile phones was only 1,999 yuan. This price makes poor students and small white-collar workers firmly stand on the side of Xiaomi, witnessing the growth of Xiaomi from scratch to a new giant.

As early as 2021, when Xiaomi announced the start of making cars, senior Xiaomi fans designed the renderings of Xiaomi cars. He also gave the price of Xiaomi car according to the new energy vehicles with the same configuration at that time, with a maximum of 299,900, which was a four-door coupe.

Judging from the latest attempt of Xiaomi Automobile Road learned by the media, Xiaomi Automobile is indeed a four-door coupe, so if it is priced according to market friends, it is possible to approach the price of 300,000. But this price may have nothing to do with young people.

Therefore, although the oolong incident that was recently rumored that Xiaomi Automobile sold for 148,000 yuan was rumored,However, it reflects the expectations of Everbright users on whether Xiaomi is still on the side of young people.

Young people hope that Xiaomi, like Xiaomi 12 years ago, will fight against apples, cut the market price of cars with the same configuration by one third, and build a dragon slayer with performance comparable to that of 300,000 mainstream new energy vehicles that young people can afford.

Price binding user

The pricing strategy determines whether Xiaomi is for young people or middle-aged people. Is it cost-effective or high-end?

The market generally positions more than 300,000 as a luxury car market, which is mainly purchased by home users, middle-class and middle-aged.

About 100,000 to 200,000 is the ordinary car section, which is purchased by singles, ordinary white-collar workers and young people.

Statistics from the National Bureau of Statistics show that the proportion of families with cars in China has reached 41.67%, and 81.2% of the families with cars drive cars with less than 200,000 yuan.

In other words, if Xiaomi takes a cost-effective sales route, its car pricing will definitely be less than 200,000. The reasons are as follows

First of all,200,000 is the highest price that most car-owning families in China can accept.

Secondly, a research institute survey said that 53.7% of young people have less than 100,000 deposits. In addition, the survey and analysis data of a bank show that the per capita debt of young people after 1990 reached 127,900 yuan. Therefore, no matter whether young people rely on savings to buy a car or mortgage loans, they can spend up to 100 thousand to buy a car. If Xiaomi continues to follow the young people’s route, it must be priced in the range of 100,000 to 200,000.

Finally, according to the survey report of Youyi. com, the consumers of Xiaomi mobile phones are mainly between 20 and 35 years old, among which students account for about 60% of the total, followed by white-collar workers. In 2022, Easy Car Research Institute released an insight report on the auto market of prospective college graduates, showing that in 2021, the household income of prospective college graduates’ car buyers was higher than the overall level of passenger cars, of which 100,000-200,000 yuan accounted for nearly 40%. If you take the Xiaomi fan route, the purchasing power range of fans buying cars is also around 100,000-200,000 yuan.

However, in the field of new energy, regardless of foreign or domestic, the pricing of new forces to build cars is generally above 300,000 yuan.

First look at the market.

According to the latest data of Hurun Report, in 2022, there were 63 million households in the TOP 50 cities nationwide with an annual income of more than 300,000 (inclusive). According to the consumption habit of family car buyers who buy cars in one year, the sales volume of cars over 300,000 in China should be in the tens of millions.

However, according to the research report of Mavericks Research, the domestic luxury car market with a price of more than 300,000 yuan has increased rapidly since 2017, and the annual sales volume in 2021 will reach about 3 million, and the consumption will continue to upgrade. It is estimated that from 2022 to 2025, with the increase of the per capita disposable income of domestic residents and the centralized release of the demand for car buyers from 2014 to 2018, compared with the mature automobile markets in Europe and America, the share of domestic luxury brands is expected to continue to increase to more than 15%, and the total sales volume in 2025 is only 4 million.

In other words, the sales volume of China’s 300,000 luxury car market will still be short by millions in the next few years, which is still a big blue ocean. The new car companies that have entered the circle still have the opportunity in this big blue ocean.Have a piece of the action.

Followed by industry development practices.

As a new force of new energy, the general market strategy is from high-end to luxury and then to volume. Especially in the initial stage of capacity climbing market verification and brand establishment, creating high-end personnel has always been the priority brand route for new energy vehicle companies.

Why is the price of electric vehicles with new car power generally higher?

Weilai and ideal prices are all above 300,000 yuan, and the prices of other new brands are generally above 200,000 yuan, while the prices of pure electric vehicles with old brands are relatively close to the people. Is it because the new car-making forces have higher technical content?

There is a concept here called vehicle integrity. Whether Volkswagen or Toyota, before entering the new energy track, these old car companies have completed the whole industry layout, including their own R&D and production platforms and capital talent reserves, as well as external supply and sales channels. After years of cooperation between traditional car companies and third-party suppliers, many core technologies have really achieved joint development.

That is to say,The higher the integrity of the vehicle, the greater the advantage of the supply chain and the lower the cost, and the products with lower prices can be produced under the same configuration.

Some commentators believe that the more complete and mature the industrial chain layout, the lower the R&D, production, sales and after-sales costs of car companies, and the mature sales channels all over the country can also pass on the operational risks of car companies. The lower operating costs directly determine BYD, Tesla, SAIC, Geely and other car companies have the ability and space to price lower.

To put it simply, it is very simple to sell your car expensive, as long as you purchase the existing supply chain and add profits; But buying a car cheaply requires real skills, perfect infrastructure, technology, sales, capital, talents, production, especially a long-term deep-rooted supply chain system, cooperative OEM bargaining power, and even self-built factories.

This is also why the Japanese media tore down Wuling Hongguang, but it is puzzling. Why can it be sold so cheaply? Why didn’t Tesla model3 sell for 500,000 yuan before Shanghai Construction Factory, and now it only costs 220,000 yuan?

For customers, selling expensive is high-end. For car companies, having the ability to sell cheaply is the dragon and phoenix in the car and the leader among people.

So will Xiaomi take the high-end route like a new force to build a car?

At present, in the supplier negotiation stage, the initial cost of Xiaomi will not be too low, which may affect the selling price.However, Xiaomi gene has strong bargaining power, so the final price is a variable.

Lei Jun said in his speech that Xiaomi, who was still a small company in Zhongguancun in 2011, had to make the best mobile phone and use the best supply chain from the beginning, but at that time Xiaomi was unknown, and some giants in the supply chain simply ignored them.

Finally, Lei Jun got in touch with Sharp in Japan through some connections. On March 26th, 2011, Lei Jun took Lin Bin and Liu De to Sharp headquarters in Japan, but at that time, he was confronted with a nuclear radiation leak in Japan, and only three of them were on the plane.

On the other hand, combing Xiaomi’s entrepreneurial experience, initially focusing on cost performance, splitting Redmi, facing young people, the price has been hovering around 799-1999 yuan for a long time, which leads to its high-end disadvantage.

As early as 2019, Xiaomi proposed a high-end strategy. A landmark operation is to spin off Redmi and adopt a dual-brand strategy. In Lei Jun’s words, Redmi focuses on the ultimate cost performance, focusing on e-commerce, while Xiaomi focuses on high-end and offline new retail. The road to high-end is imperative.

In Xiaomi’s business model, Xiaomi’s mobile phone is used as a starting point to construct an ecological chain through IOT equipment, strengthen the user experience, build a complete closed loop of traffic, and finally realize it through Internet services.

As an important part of the networking of Xiaomi cars, if the business model of Xiaomi software, hardware and Internet continues, it will certainly benefit consumers in hardware, which will objectively lead to a low brand premium. This is of course a good thing for consumers, but Xiaomi needs to make more efforts to convince suppliers.

However, recently, the media broke the news that Lei Jun had "convinced" the board of directors overnight that the overall profit rate of Xiaomi’s hardware would not exceed 1%, and the profit would depend on software services and ecosystem.

Therefore, from the general situation, Xiaomi Automobile will take the high-end route. But from the bigger picture, young people are the basic dish of Xiaomi, and Xiaomi can’t give up.Cars are a part of Xiaomi’s AioT ecology, and Xiaomi can’t be separated from the ecology, especially the business model that Xiaomi is proud of. But no matter whether it is cost-effective or high-end, one thing must be done: the automobile supply chain. Whether the brand is high-end or not is not the primary consideration at this stage.

Xiaomi’s internal strength: investing in research and development, opening thousands of stores, reducing costs and increasing efficiency.

In the past few years, although Xiaomi did not enter the market to build a car, he made a comprehensive investment in the whole chain of the supply chain. From the perspective of Xiaomi’s investment in car making, quote the lines of the movie "Flying Life":In the past, the cost that the new forces could not come down, Xiaomi could come down; What you couldn’t do in the past can be done now.

As early as 2013, Lei Jun visited elon musk, CEO of Tesla, twice in the United States, and was inspired to start a journey of automobile investment.

In November 2014, Shunwei Capital participated in the establishment of Weilai Automobile as a co-sponsor. In 2017, Shunwei Capital invested in Xpeng Motors. In 2019, when new energy sources were cold, the pressure on car companies suddenly increased, and Shunwei Capital sent life-saving money to ensure that Wei came to Tucki.

In addition to investing in the whole vehicle, Lei Jun has begun to invest in the automobile circle through "multi-carriage" such as Shunwei Capital, Xiaomi Group and Xiaomi Changjiang Industrial Fund, involving the whole vehicle, three power systems, autonomous driving, car networking and other fields, and a huge automobile travel empire.

On the new energy core three-electricity system, Xiaomi’s investment can be described as stable and accurate. In December 2020, Xiaomi Changjiang Industry Fund participated in the Pre-A round of financing of AVIC Lithium Battery; In September 2019, Shunwei Capital participated in the Oyix B round of financing, which mainly focused on the electronic control technology of new energy vehicles; In July 2021, he participated in the A+ round financing of Haizhibo Electronics, which is the core component supplier in the field of automotive intelligent chassis, mainly providing automotive electronic vacuum pumps and electronic boosters; In August, 2021, he participated in the Pre-A round of financing of Aimi Technology, which mainly developed precision reducers.

In addition to the three power systems, Xiaomi’s investment in intelligent sensing, autonomous driving, algorithms, cmos hardware, HUD and other intelligent directions has gradually formed a scale.

If we only invest in an electrified and intelligent industrial chain, then building a car by Xiaomi is nothing more than recreating a Tucki. However, Xiaomi’s ambition lies in the sea of stars. Xiaomi has laid out the whole life cycle of cars, including making cars, buying cars, driving, repairing cars, parking and selling cars.

Since 2011, Xiaomi Group has invested in about 20 enterprises involved in after-vehicle service provision, covering a wide range of fields, including travel service, automobile transaction, logistics and distribution, smart auto insurance, automobile maintenance, smart parking and life cycle solutions.

Xiaomi invested in the automobile industry chain with early layout, deep participation and wide coverage, and has formed the embryonic form of the millet industry chain, and the orchards have been covered, except for the step of picking fruits by making cars.

The reason why Xiaomi works so hard in the supply chain is because of the pressure from suppliers when Xiaomi made mobile phones in the past. In the early days, the production capacity of millet was insufficient, and it often needed to be robbed, which led to users’ incomprehension; Key components such as memory and screen depend on Korea and Japan in the early days. One year, Samsung cut off the supply of Xiaomi, and Lei Jun went back and forth to negotiate at Samsung headquarters four times.

These experiences made Xiaomi learn from a painful experience and chose to build a supply chain before building a car. After fixing the supply chain, after reducing costs and increasing efficiency, how big is Xiaomi’s winning face?

The new forces used to invest a lot in marketing. Last year, Weilai Automobile’s marketing expenses reached 10.537 billion yuan, up 53.2% year-on-year. Last year, Weilai Automobile sold only 122,500 vehicles, and after sharing, the marketing expenses of each vehicle reached 86,000 yuan, making it the most willing to spend money on marketing.

In the final analysis, the new forces started late, and there is no huge 4S store system of traditional car companies, so a high marketing system is needed to occupy the minds of users to achieve sales and final delivery.

New energy car companies are faced with a dilemma, either spending money on 4S stores or spending money on traffic. In short, this part of the cost cannot be reduced. After all, Tesla, which claims not to advertise, will spend as much as $4.5 billion on marketing in 2021. Because even if advertising is abandoned, car sales still need to pay the rental of sales venue, utilities, office supplies, legal fees, sales and marketing expenses, telephone and travel expenses of the company, as well as the salary and sales commission of sales personnel, insurance premiums, the cost and freight of vehicle transportation and transportation supplies. It is an out-and-out heavy asset industry.

This is also the reason why Weilai Tucki’s ideals have been short of money even though they have melted a lot of money. On the contrary, BYD Great Wall Geely’s new energy vehicles are profitable because they have built a complete offline sales system, although their profits are not high.

However, the entry of technology companies such as Huawei into the car-making industry has changed this situation.

Sohu Auto counted the outlets in 31 provinces and cities in official website, with a total of about 965 stores, of which 243 were built by AITO (including experience exhibition halls and user centers), accounting for 25.2%. Many northwest regions and small and medium-sized cities are mainly covered by Huawei’s stores.

In fact, with the decline in smartphone shipments, Huawei dealers are also happy to sell cars in Huawei stores.Li Xiang, the founder of LI, said that due to Huawei’s joining, M7 in the field of inquiry directly crippled Li ONE, which led to the early shutdown of Li ONE. The biggest sales channel in the world is from Huawei stores.

The sales ability of Huawei’s thousands of stores is terrible. If we measure Xiaomi’s car by this standard, Xiaomi will simply win.

There are 10,000 stores under the rice noodle.

Snowball reports that the average monthly shipment of Xiaomi noodles will be around 1 million next month, and first-line stores need to sell more than 660 mobile phones every month if they want to break even. Huawei only needs to sell more than 200 units a month to break even. This shows that the sales capacity of Xiaomi store exceeds that of some friends, but the profit of single machine is not high. If Xiaomi cars are introduced for sale in stores, then dealers are actually happy to sell cars. Because even if you buy a car at a profit of 1%, if you sell it at a cheap price of 100,000 yuan, it will be a full profit of 1,000 yuan, while the profit of a 2,000-yuan Xiaomi mobile phone (the official profit rate is 5%) is only 100 yuan, which is ten times higher.

Whether you are an experience store or a 4S store, or you can put Xiaomi cars in existing stores, you can save a lot of money. From the perspective of the benchmarking industry, there is no need to worry about the initial sales of Xiaomi, so it is enough to give profits to consumers and set a relatively low price.

In addition, Xiaomi value-added services can dilute the profit pressure of Xiaomi hardware and have more room for price reduction. I won’t go into details here.

Everything is ready for Xiaomi to build a car, and he has to go to Sandao Pass.

To sum up, Xiaomi has invested in Tucki Weilai and will not join the development camp of new forces in principle. Xiaomi is likely to take the BYD route instead of the Tesla route, and take the first step in the100,000 range before making a million-class luxury car. After all, in the price range of more than 300,000, it is a middle-aged market, and young people don’t have that much money in their pockets. About 100,000 A-class performance car market segments may be the main battlefield of Xiaomi Automobile in the future. In order to achieve this goal, Xiaomi has reduced costs and increased efficiency by investing in supply chain, 10,000 offline stores and Internet value-added services.

Now it seems that it is just waiting to build a car.

However, it seems that Xiaomi is ready to build a car, and he has to go to Sandao Pass.

1, the car qualification problemXiaomi chose to apply independently, which is a very difficult road. The competent department has not approved the new car for a long time.

According to the existing automobile production management requirements, the production and sales of new energy vehicles need two qualifications: one is the license qualification of the National Development and Reform Commission, and on the basis of the approval of the National Development and Reform Commission, enterprises need to build factories within two years and start selling vehicles within three years; The second is the accreditation qualification of the Ministry of Industry and Information Technology, which meets the Regulations on the Administration of New Energy Automobile Manufacturers and Products Access.

Because it is too difficult to apply for the qualification independently, in the past few years, new car-making enterprises, represented by Weilai, Ideality and Tucki, have chosen two development modes: buying production qualification at a high price and seeking OEM.

There have been rumors that Xiaomi may acquire a qualified Baowo car. However, in November last year, the Ministry of Industry and Information Technology officially cancelled the production qualification of Beijing Baowo, and the acquisition rumors were broken.

At present, it seems that Xiaomi has only one way to apply for the qualification of self-made cars. However, some insiders believe that the cancellation of Beijing Baowo’s production qualification is equivalent to the clean-up of backward production capacity, and it is logical that the vacated production qualification and production capacity vacancy will be made up by Xiaomi Automobile, which has automobile production capacity and meets relevant standards. This is good for Xiaomi Automobile, which is planned to be mass-produced in Beijing in 2024.

2. Homogenization.Regardless of the cost performance or high-end route, there are star products on the market, and it is difficult to highlight the selling point of Xiaomi before it is released.

At present, among the mini-cars within 50,000, there are Wuling Hongguang miniev and QQ ice cream, BYD Qin plus and Song plus at the price of 10-20, and the price of 200,000-300,000 is the main battlefield of joint venture new energy and new forces. There are star products at almost every price. In other words, Xiaomi has competitors at any price, any model and any consumer group. Before the car is sold, everything is unknown.

3. The most direct issue is pricing.If you set it high, you will lose young people. If you set it low, you can’t guarantee the quality of fever. The most important thing is that Xiaomi should find his position in the market segment.

Weilai and the ideal target customers are home users, so they choose home SUV and MPV to enter the game; Tesla and Tucki mainly attract the urban middle class who like science and technology at the price below 300,000, so they choose the coupe type; Wuling Hongguang miniev locates baby buses and young people who just go to work, so it chooses mini-cars. BYD Geely’s new energy is mainly aimed at the third-and fourth-tier markets, with comprehensive vehicle coverage and star products.

The automobile market is large enough, and deepening any market segment is the scale of tens of billions, which is equivalent to recreating a millet.The ideal monthly sales of 10 billion is because the market segment of family SUV and MPV has been identified; In May this year, the sales volume of BYD Qin plus surpassed Sylphy to become the first, because it identified the pain points of ordinary users, especially young users in the sinking market, and gained a firm foothold in the market segment of A-class hybrid cars.

For Xiaomi Automobile, how can it be both cost-effective and high-end for young people? Is really worth thinking about before going to the market.

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Reunion dinner in the "Happy Dining Hall" in Xichong, Sichuan

"Happy Canteen" is preparing for the reunion dinner.
(Going to the Grass Roots in the Spring Festival) The reunion dinner in the "Happy Dining Hall" in Xichong, Sichuan.
Nanchong, Zhongxin. com, January 28th Title: Reunion dinner in the "Happy Dining Hall" in Xichong, Sichuan.
Author Yao Xinyu
"I’m going to have dinner right away. Today, the Happy Dining Hall in our village has a reunion dinner! Happy New Year to you, too! " At noon on the 28th, He Congfang, a villager from Tiancheng Village, Taiping Town, Xichong County, Nanchong City, Sichuan Province, walked slowly towards the "Happy Dining Hall" while talking on the phone with his family.
"Have a reunion dinner!" The "Happy Canteen" next to the village committee of Tiancheng Village is very lively. As the Spring Festival approaches, it is the day when everyone gets together for the New Year, and dozens of villagers come to dinner on time.
At the same time, the kitchen next to the "Happy Canteen" is in full swing. Braised tofu, cooked pork, eight balls, boiled pork, steamed crispy meat … steaming dishes are baked and served to the dinner table one after another. "This dish is delicious", "My mouth is watering" and "It’s delicious" … While chatting around the round table, the old people craned their necks to look forward to the next dish.
"Everyone has worked hard this year. Thank you for your usual support for the work of the two committees of the village. I wish you a happy New Year. Let’s eat!" After the dishes are served, Li Fuming, secretary of the village party branch, said. "Happy New Year!" "Good luck in the Year of the Tiger" … Old people exchanged auspicious words, moved chopsticks and feasted.
"Happy Canteen" is preparing for the reunion dinner.
"This tofu rake is harmonious and comfortable to eat." "You drink this soup in a bowl, and it is warm." … At the dinner table, the old people take care of each other and are happy. "You eat this!" "You can’t bite this!" "I can bite!" Aside, He Congfang also had a reunion dinner and talked with the old man beside him. The "Happy Canteen" is full of warm flavor of the year.
It is understood that the village’s "Happy Canteen" began to operate in September 2021. The canteen was originally built in the village to solve the problem of eating for the villagers working in the work-for-relief project. Because young people go out to work, there are many left-behind elderly people in the village. Later, this canteen was simply built into an elderly canteen, and the left-behind elderly and widowed elderly people in the village were invited to eat in the canteen. When eating in the canteen, lonely old people don’t have to pay food expenses, and the funds are solved by the village collective economic income.
"I have a cerebral infarction for more than 10 years, and my legs and feet are inconvenient. I used to cook some noodles at home." He Congfang is 73 years old. His children are working outside the home, and they are usually alone at home. "But since the’ Happy Dining Hall’, we have eaten well and played well here. Everyone talks and laughs every day, and we old people are very happy!" Now, she comes to the canteen at noon every day, not only to eat, but also to chat with other old people, so she is no longer lonely.
Old people have a reunion dinner in the "Happy Dining Hall".
Li Shuchong, the former party branch secretary of the village, just retired last year, and now he has a new identity-the chef of the "Happy Canteen". The meals in the canteen at ordinary times and the dishes of the reunion dinner at the end of the year are all from his hands. "Usually, the canteen is usually two dishes and one soup, tofu, potatoes, cabbage and meat … Because most of the people who eat are old people, considering the bad teeth of the old people, we all make the taste of the dishes very soft, and everyone is very satisfied." Li Shuchong said with mirth.
At present, there are about 60 elderly people in the village dining in the "Happy Canteen". "Ordinary old people have a meal in 10 yuan, and lonely old people are free. Plus the chef’s salary and the cost of ingredients, it will cost more than 10,000 yuan a month, and the operating pressure of the canteen is quite high. Nevertheless, we will work together in Qi Xin to create a "happy harbor" for the old people in the village. In the next step, we will mobilize rural friends, volunteers and other forces to participate and continue to run the’ Happy Canteen’. " Li Fuming said. (End)
Reporting/feedback

The regulation of the property market has increased again. Has your house price dropped?

CCTV News:Yesterday, according to Weibo, the official news of the Press Office of Hangzhou Municipal People’s Government, the Hangzhou Municipal Government decided to further implement housing purchase restriction measures and raise the down payment ratio of provident fund loans from today. The down payment ratio of the first suite is adjusted from no less than 20% to no less than 30%; For those who own one set of housing, the down payment ratio of house purchase will be adjusted from not less than 50% to not less than 60%; Those who own 2 or more houses or outstanding housing provident fund loans may not apply for housing provident fund loans.

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Property market regulation policies are frequently stricter than expected.

Previously, many cities have issued new property market regulation policies. In the six days from September 30th to October 5th, 15 cities including Beijing, Tianjin, Suzhou, Chengdu, Zhengzhou, Wuxi, Jinan, Hefei, Wuhan, Shenzhen, Guangzhou, Foshan, Nanning, Nanjing and Xiamen successively issued the New Deal.

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Not only that, but the strictness of the new property market regulation policy has also exceeded market expectations. On the one hand, the down payment ratio in many places has been raised by 5%-10%. For example, Beijing has increased the down payment ratio of the first suite from 30% to 35%, and this time the Hangzhou property market regulation policy has increased the down payment ratio of the first suite by 10 percentage points. This upward adjustment will increase the pressure of buying houses to a certain extent for those just in need whose economic situation is not very ideal; On the other hand, the purchase of houses by non-local people has been strictly restricted. In the previous purchase restriction policy, Hangzhou has suspended the sale of newly-built commercial housing and second-hand housing for non-local registered households who cannot provide personal income tax or social insurance certificates for more than one year in the previous two years from the date of purchase, and non-local registered households are not allowed to purchase housing by paying personal income tax or social insurance. 

The New Deal continues to maintain the real estate market.

On October 28th, the Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting, pointing out that attention should be paid to curbing asset bubbles and preventing economic and financial risks. China Banking Regulatory Commission (CBRC) has stipulated that it is strictly forbidden for bank wealth management funds to enter the real estate sector in violation of regulations. Shanghai Stock Exchange makes it clear that real estate corporate bonds are not allowed to purchase land. On November 3rd, the Shanghai Headquarters of the Central Bank issued the Resolution on Effectively Implementing the Spirit of Shanghai Real Estate Regulation and Promoting the Orderly Operation of the Real Estate Financial Market to maintain the order of the real estate financial market.

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Regulation, escalation and strict investigation of violations of clear price tag

On November 8, the regulation of the property market was upgraded again. The National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development jointly issued a document to conduct a special inspection on the clearly marked prices of commercial housing sales in all provinces, autonomous regions, municipalities directly under the Central Government, cities under separate state planning and sub-provincial capital cities for a period of one month (from November 10th to December 20th), focusing on the following behaviors:

1. The sale of commercial housing is not clearly marked, and it is not clearly marked in a prominent position in the trading place;

2. Failure to implement "one set and one standard" as required;

3. Not disclosing all the sales houses at one time;

4. The fees charged by the collection agency for commercial housing transactions and property rights transfer are not indicated by the consumers’ voluntary choice;

5. Incomplete labeling information, failure to clearly mark the price, publicize relevant charges and other factors affecting the price of commercial housing in accordance with the provisions;

6. Mark the price clearly in various ways, and the contents of the price are inconsistent;

7. Increase the price in addition to the marked price and publicity fees, and charge other fees that are not marked;

8. Other acts of selling commercial houses in violation of the provisions of clearly marked prices.

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The cooling trend of the property market is obvious

Since the introduction of a large number of property market regulation policies during the "Eleventh" period, in just two weeks, the number of online housing contracts in 54 major cities across the country has decreased by 34% month-on-month, and the number of housing contracts has dropped significantly.

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In Beijing, Shenzhen, Guangzhou, Nanjing, Hefei, Xiamen and other cities with strong property market regulation, the effect is even more obvious. Take the number of new commercial residential buildings in Beijing as an example. From October 1 to 15, a total of 1,579 sets of new commercial residential buildings in Beijing were signed online, a decrease of 45% compared with the same period of last month and a decrease of 42% compared with the same period of the first half of October last year.

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Among them, in the eight days after the National Day, the daily average number of online signings in Beijing was 170 sets, which was 31.4% lower than the average of 248 sets in September. Compared with the daily average of 191 sets in the first half of September, it decreased by 11%. Even excluding the impact of the National Day holiday, the data of Beijing’s new housing market still declined, and the market cooling trend was obvious.

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Similar to the first-tier cities, the second-tier cities have also shown a cooling trend. According to the data released by the Changsha Housing and Urban-Rural Construction Information Center, during the week from October 2 to October 8, 4,776 new houses were sold in the downtown area of Changsha, down 41.15% from the previous month. In Tianjin, the transaction volume and average transaction price of real estate also declined to varying degrees. From October 1st to 10th, the transaction volume of newly-built commercial housing was 541,000 square meters, down 41.2% from the average daily level in September, and the transaction volume of second-hand housing was 224,000 square meters, down 20.6% from the average daily level in September.

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Property market cooling focuses on implementation.

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In fact, every time the property market regulation policy initially looks very strict. However, after the introduction of the policy, it is not important to evaluate its severity on paper, but to put it into practice to see how its implementation effect is. After all, under the routine of "there are policies on the top and countermeasures on the bottom", too many seemingly thunderous "policy punches" have been dodged by the market. The property market regulation measures, such as increasing the down payment ratio of ordinary housing, can only reflect its value if they are really implemented.

Emotional sentences suitable for friends circle, each sentence touches the heart.

1. The person who can make you laugh the sweetest is the right person.

2, I am not afraid of all difficulties, I am afraid that it will not be you after all difficulties.

3, the person you like can’t help but be fierce and soft.

4, the so-called beautiful love: the heart at first sight, the appreciation when knowing each other, the acceptance after familiarity, the persistence after dullness, the support in difficulties, and the persistence in the fleeting years.

5. True love is striving for, silently giving up in order to make the other person’s life better, instead of giving up. True love is accepting the other person’s shortcomings and deficiencies, rather than suffering. True love is supporting and supporting the other person’s views and ideas, rather than overbearing domination. Willing to pay, share joys and sorrows, and moisten things silently. May we all have such love.

6. I hope you meet someone who loves you all, regardless of shortcomings and advantages, regardless of wind and rain, will be with you.

7. Fate is not as good as you want, and I am as good as you want.

8. We all have too much self-esteem, and we would rather regret than bow our heads.

9. Meet the right person later. When we are mature enough, we will never be separated for no reason.

10. To be happy with a man, you should know more about him without loving him too much. To be happy with a woman, you should love her more, but don’t want to know her!

11. Isn’t it good to be addicted to games? It’s better than being addicted to you.

12. For the rest of my life, bitterness is also you, sweetness is also you, and wind and rain are still you!

13. Some people appear just to give us an eye-opener. Therefore, you must resist lying, perfunctory, cheating, forgetting your promise and letting go of everything.

14. One day you will meet the person who taught you how to be a child.

15. It’s rare to be sunny, it’s rare to have rain, and it’s rare to have you in life.

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