The General Administration of Sport calls: Doing broadcast gymnastics twice a day is good for national fitness.

  BEIJING, July 19 (Xinhua)-"We also call on friends from all walks of life in the country to do broadcast gymnastics twice a day, at 10 am and 3 pm, which is good for national fitness." Qiu Ru, deputy director of the Group Department of the State Sports General Administration, made the above statement on the 19th.

  On 19th, the Office of the Healthy China Action Promotion Committee held a press conference on the national fitness action of "Healthy China Action".

  Qiu Ru said that in 2009, after the State Council promulgated the National Fitness Regulations, it was made clear that August 8th was the National Fitness Day every year, which was also the holding day of the Beijing Olympic Games, and also for the promotion and development of the Olympic legacy in China, so it was stipulated that August 8th was the National Fitness Day. This year is the 11th National Fitness Day. In order to cooperate with this year’s Healthy China Action, the theme of this year’s National Fitness Day is "Healthy China, You and I Walk Together".

  "Eleven fitness days have a theme every year. This year’s theme is mainly to cooperate with the Healthy China Action. The main content is to once again set off a wave of promoting broadcast gymnastics and workouts." Qiu Wei said.

  Qiu Ru introduced that broadcast gymnastics has been compiled into the ninth set, and the first set was compiled in 1951. Broadcast gymnastics has inspired generations of people, "including our parents, who have certain feelings for broadcast gymnastics, so it is of great significance to promote daily fitness, especially for cadres and workers during breaks, as well as primary and secondary school students."

  Qiu Ru pointed out that with the passage of time, the development of the country, the continuous prosperity of the economy and society, and the increasing demand of ordinary people, there are other activities besides radio gymnastics. "For example, there are aerobics and square dance, but the memory of radio gymnastics is indelible. The current ninth set of radio exercises was compiled and promoted by the State Sports General Administration in 2011. "

  Qiu Ru said that in order to cooperate with the Healthy China Campaign, the General Administration of Sport launched a nationwide broadcast gymnastics activity. At the beginning of this year, the General Administration of Sport, together with the Ministry of Education, the All-China Federation of Trade Unions and other departments, issued a notice to carry out broadcast gymnastics nationwide. The General Administration of Sport began to carry out broadcast gymnastics activities nationwide in April. This year, in conjunction with the activities on August 8, a main venue to commemorate the National Fitness Day this year was set up in Xi ‘an on August 3, requiring all provinces (municipalities and autonomous regions) to select an excellent team to perform in Xi ‘an on the basis of promoting broadcast gymnastics. "Thirty-one provinces (municipalities and autonomous regions) have their own teams to Xi’ an, which is also a main venue for us to cooperate with the Healthy China Action."

  Qiu Ru emphasized that the General Administration of Sports requires all provinces (municipalities and autonomous regions) to have sub-venues, which should be clear. One is to commemorate the National Fitness Day, and the other is to carry out the Healthy China Action. In fact, the General Administration of Sports has also issued a notice to the whole country to carry out the National Fitness Day in 2019, requiring that broadcast gymnastics be carried out around the week from August 3 to August 8, which is the main period for carrying out national fitness activities, trying to improve the people’s fitness awareness through these activities, and also promoting sports culture and fitness culture, so that ordinary people can develop the consciousness and habit of conscious fitness.

  Qiu Ru finally added, "We also call on friends from all walks of life in the country to do broadcast gymnastics twice a day, at 10 am and 3 pm, which is good for national fitness."

Public Welfare Sports Lottery Helps the Common Prosperity Shaoxing Sports Lottery New Year Gifts Delivered Non-stop.

"Big lotto, Longteng good luck!" On the occasion of the Spring Festival, Shaoxing Sports Lottery has prepared thousands of New Year gift packages for lottery buyers who support public welfare sports lottery.

Activity 1: From the 24012 issue, which was put on sale on January 25th, to the 24017 issue, which was opened on February 7th, anyone who bought a lottery ticket in any sports lottery store in this city by means of "one ticket and ten bets" and won 15 yuan or above in a single ticket and note can go to 175 designated sports lottery stores nearby during the activity time, and receive a Shaoxing lottery ticket after completing the regular redemption.
Copies, first come, first served, while stocks last.

Activity 2: During the activity, if you buy a sports lottery and win a prize of 10,000 yuan or more in a single ticket, the lottery buyers who go to the city center to redeem the prize will even have a surprise gift package with unlimited quantity. For details, please consult the physical stores of sports lottery in Shaoxing area.

In recent years, Shaoxing Sports Lottery has made use of its brand influence, the advantages in number of channels and the uniqueness of gameplay to empower Shaoxing rural revitalization projects and fulfill its social responsibility of "co-enriching Zhejiang and sharing sports lottery".

The movie Into Beijing: A Love Letter to Beijing Opera

  Beijing opera has always been regarded as the "quintessence of the country", which is popular all over the country and famous all over the world. In the development of Peking Opera, "Huiban going to Beijing" is a landmark event. The so-called "Huizhou Class" is a troupe mainly composed of Anhui artists (especially in Anqing). During the Qianlong period, Huizhou Class was popular in Yangzhou, and many Huizhou merchants in Yangzhou had private troupes. In the fifty-fifth year of Qianlong (1790), on the occasion of Emperor Qianlong’s eightieth birthday, Huiban was sent to Beijing to celebrate his birthday, and it has gradually flourished since then. During Jiaqing and Daoguang years, artists of Han tune also joined Huiban in Beijing to perform, and Huihan merged to gather the strengths of many people and developed into a Beijing opera mainly singing Xipi and Erhuang.

  The well-known director Hu Mei’s new work "Into Beijing" focuses on the story of "Huiban going to Beijing" and reveals a legendary story about the origin of Peking Opera.

  The poster film into Beijing is divided into two clues. One is based on Yue Jiu (played by Fu Dalong), a famous opera actress. During the Qianlong period, Yue Jiu, who sang the role of Dan, was once a famous opera star in Beijing. However, because of being framed by his peers, he was accused of singing gaudy operas and was banned from returning to Beijing to sing operas forever. Yue Jiu left Beijing sadly.

  The expulsion of Yue Jiu, played by Fu Dalong, involved an important historical background, namely, the struggle between flowers and elegance in traditional Chinese opera. The so-called elegance means positive meaning, and the rulers regard Kunqu opera as the sound of elegant music; The so-called flower means vulgar or miscellaneous, which means that the flowers in the flower department are impure, and all local operas such as Qin opera, Luoluo opera and Erhuang tune are also called random play. On the surface, the dispute between elegance and elegance is the ruler’s "advocating elegance and restraining vulgarity". In fact, it is "the reflection of the aesthetic orientation of the citizen class and the merchant group challenging the ruling group and the literati group, and it is a dispute over the right to speak", so the smoke is silent.

  Yue Jiu was expelled from Beijing and came to Yangzhou. He still loves drama, and it is still bigger than the sky. In the snow and ice, he practiced walking on beans, sweating profusely. He couldn’t help but eat the midnight snack. He went to the tree to induce vomiting. Someone asked him what was going on. He turned his eyelids and pointed to his eyes and said, "This is really old and yellow. It’s ugly to wear makeup." In order to win the opportunity to sing with the capital, he took out all his possessions. He sang only one play in the capital, but was reported by a villain and put into prison. He still practiced without fear … …

  Yue Jiu practiced walking on beans, and Yue Jiu always held back his strength. He swallowed his grief and hatred, and he really couldn’t swallow the humiliation of being expelled. He wants to re-enter the capital, he wants to prove his innocence and act openly, and he is fighting for a sigh of relief!

  Yue Jiu can’t swallow another clue of the wronged "Into the Capital", which revolves around Wang Runsheng (Ma Jinghan), the master martial artist of Chuntai Class. Wang Runsheng was discriminated against repeatedly because of his status as a player, and even his sweetheart Chun Rong (Olivia) could not get married.

  Wang Runsheng (Ma Jinghan) and his sweetheart Chun Rong (Olivia) have a very humble status in history. Even an actress is regarded as a clown and beggar in society. Sometimes the social status of a player is even worse than that of a prostitute. Chunrong’s mother ridiculed Wang Runsheng, even if his Geng Tie was taken to a brothel, no one wanted it. Because prostitutes may be successful in my official career after they are redeemed, but it is difficult for actors to turn over. It is customary in past dynasties that actors cannot be officials. It is mentioned in the film that even if they are divorced, they will have to wait three generations before they can take the scientific examination.

  Unlike Yue Jiu, Wang Runsheng didn’t love singing opera at first. He only regarded singing opera as a means of making a living, thinking of going home to farm after eloping with Chun Rong. Unable to elope, he abandoned himself for a while. However, when he saw Yue Jiu’s obsession with drama, and saw that Yue Jiu never belittled himself, others naturally thought highly of him, especially with the guidance and help of the confidante Feng Gege (Ma Yili), he gradually understood that if he wanted others to respect him, he would have to live up to his expectations and respect himself.

  Feng Gege, played by Ma Yili, is an opera idiot. He and Wang Runsheng have an emotional relationship. The surface story of Entering the Capital is how two exiled, discriminated and degraded actors fight for their own breath. In the climax of the film, Wang Runsheng and Yue Jiuqiang joined hands to give a wonderful drama in front of Ganlong, and got a "good" from Ganlong! Yue Jiu once told Wang Runsheng that singing opera is to live well for this sound. In the historical context at that time, there is nothing more glorious than going to Beijing to be holy and being affirmed by the holy.

  Under the surface story of Yue Jiu singing opera in front of Gan Long, Entering the Capital also traces the birth history of Peking Opera, eulogizing the opera masters who have made great contributions to the development of Peking Opera, and eulogizing the famous or unknown "Yue Jiu" and "Wang Runsheng".

  After watching the movie, it is hard for the audience not to be moved by Yue Jiu. On the one hand, thanks to Fu Dalong’s superb acting skills, he has become one with Yue Jiu. Every time he raises his hand, throws his foot, holds his heart, frowns and opens his mouth, he has the grace, demeanor and character of a master of traditional Chinese opera.

  On the other hand, Zou Jingzhi, the screenwriter, is deeply attached to this role. Zou Jingzhi himself is a veteran Beijing opera lover. He has fully integrated his love for Beijing opera into the story, and the classic role of Yue Jiu has also condensed the common spirit of all opera masters — — "Three good voices on the stage, ten years of work under the stage", "Ten-year champion, a hundred-year actor", they study hard and never slacken, and always strive for perfection in the art of traditional Chinese opera. It is because of them that traditional Chinese opera can be developed and passed down, and Peking Opera can be born.

  From this point of view, Entering Beijing is actually a love letter or a thank-you letter written to Peking Opera and the masters of traditional Chinese opera in history.

  Behind the development of Beijing Opera, there are countless efforts of opera masters like Yue Jiu. Entering Beijing is not without its shortcomings. Zou Jingzhi’s plays are relatively "steady", and Hu Mei is slow and steady in the process of restoration. However, because of the mediocrity of the lens language, the redundancy of some narrative bridges, and the fact that the acting skills of several other young actors can’t match those of Fu Dalong Ma Yili, the whole movie looks steady and has a strong flavor of TV movies.

  But on the whole, Entering Beijing is still worth seeing. The decline of traditional opera art has become an indisputable fact. At present, not many young people love going to the theatre, and the traditional opera art itself is also facing problems such as the decline of creation, insufficient development funds, and lack of performing talents. Some opera arts are even at risk of extinction. Although we can’t expect a film "Into the Capital" to arouse young people’s love for opera, it can at least let more people know about Peking Opera, and understand that behind every opera that has been passed down from thousands of years ago, countless people’s painstaking efforts have been condensed, and countless people’s love for "playing beyond the sky" has been poured into it, and young audiences have a deep respect for traditional opera. One more attention, one more hope.

How can domestic beauty products that are no longer "arrogant" get out of the comfort zone?

Recently, the domestic make-up brand Ermu Grape published a post in Xiaohongshu, saying that the boss asked it to operate "just find a few big names" and attached screenshots of private letters to major luxury brands such as GUCCI, LV and FENDI. From the picture, various luxury brands did not reply, and the post published by Ermu Grape said, "Busy all morning, talk about the next 0 cooperation".

Judging from the follow-up posts released by Ermu Grape, Ermu Grape did not announce the joint plan, but instead saw the ridicule of others on this matter from the pictures exposed.

Some media believe that whether the joint invitation is really rejected by luxury brands or the new marketing method of Ermu Grape to win traffic, it shows an embarrassment of domestic makeup.

domestic goodsBeauty cosmetics highlight no longer.

As early as 2018, domestic make-up was playing the game of "Who is the real makeup of the Forbidden City", and then a series of highlights were opened. In 2019, more and more domestic cosmetics such as eye shadow, mascara and blush were sought after. Perfect Diary and Hua Xizi successively topped the list of Tmall 618 or double 11 cosmetics as "dark horses", ranking at the TOP10 for three consecutive years.

However, with the increasingly fierce competition of domestic cosmetics, brands that once led domestic cosmetics seem to be slowing down and slipping from a high position step by step.

According to the "618" sales data of the whole network in 2023 from the star map data, in the category of perfume cosmetics, the top five brands in JD.COM list have been dominated by international brands, and only Hua Xizi, a domestic cosmetics brand, is still on the list. Compared with the data of 618 and Double Eleven in the previous two years, domestic brands such as Perfect Diary and Kelaqi have dropped off the list.

Besides, in the beauty and skin care list, the top five brands in JD.COM are also taken over by international brands such as L ‘Oré al, Lancome, Estee Lauder, Olay, Shiseido, etc., while in the top five domestic brands on Tmall list, only Polaiya is shortlisted, ranking fourth. Huaxi Bio, known as one of the "three giants" of skin care, has no two skin care brands on the list.

From the overall data point of view, according to the star map data, beauty and skin care is still the largest category on the integrated e-commerce platform, with sales of 30 billion yuan during the "618" period, but the overall growth rate has slowed down; Perfume make-up maintained a growth rate, with a total sales of 10.6 billion yuan. In addition, the GMV of "618" Tmall plus JD.COM beauty category reached 40.6 billion yuan, down 1.0% year-on-year.

According to the data quoted by the media, judging from the performance of various brands, according to Jiuqian’s data, at present, foreign brands are still the main brands in Tmall TOP10, and only 2 or 3 domestic brands in skin care and makeup categories have entered the list respectively.

Obviously, compared with foreign brands, the performance of domestic beauty in this year’s 618 is not so bright. In fact, the pace of domestic beauty is indeed slowing down. According to the previous statistics of a glance at the business, in the second quarter, there were more than 80 financing incidents in the new consumption field as a whole, and only 6 financing incidents occurred in the beauty industry. In the first quarter, there were 130 financing incidents in the new consumption sector as a whole, and 36 financing incidents occurred in the beauty industry. Compared with the first quarter, the data in the second quarter dropped a lot.

According to the incomplete statistics of Beauty Headlines, there were 14 investment/financing incidents in the beauty industry in May, amounting to nearly 800 million yuan. It is worth noting that of the 14 investment/financing incidents, 13 were for overseas beauty cosmetics.

Chao Chenglin, director of the Industrial Space Research Institute of business experts, believes that there are three reasons why domestic cosmetics brands are cold: First, due to the weak overall consumer market, the overall consumption performance at this stage is not ideal, and consumers’ willingness to consume is also declining, leading to a certain correction in the consumption performance of many industries. Cosmetics industry is a non-life necessity, and the decline in performance is no exception.

Secondly, as far as domestic cosmetics are concerned, there is a general problem of over-marketing. After the consumer experience in the past few years, their domestic cosmetics have no special advantage in product strength, and it is inevitable to gradually cool down.

He further pointed out that the early entry strategy of domestic cosmetics focused on the replacement strategy of foreign big brands and pursued cost performance. At this stage, more and more well-known big brands began to eat away the market share of the original domestic cosmetics by using different sales strategies, brand combinations and other means, coupled with changes in consumer demand, brand image and product quality, the competitive disadvantage of domestic cosmetics brands was immediately highlighted in the face of the dimensionality reduction blow of international big brands.

Light research and developmentOver-reliance on onlineHow to break the brand?

Once upon a time, high-intensity marketing was once the "standard" of domestic beauty products, but as the ultimate marketing investment can no longer get the same return, brands may need to find a new way out.

According to the information quoted by beijing business today, Hua Xizi’s previous marketing investment of nearly 20 million yuan per month was criticized by the industry for emphasizing marketing and neglecting research and development; The parent company of Perfect Diary is questioned because of its high marketing expenses. It is understood that in 2020, the sales and marketing expenses of Yixian e-commerce reached 3.41 billion yuan, a year-on-year increase of 172%, and the proportion of total revenue climbed to 65%. By 2021, this figure rose to 68%. Polaiya was criticized for spending more than 5 billion yuan on marketing and promotion in three years. The data shows that from 2020 to 2022, the sales expenses of Polaiya were 1.497 billion yuan, 1.992 billion yuan and 2.786 billion yuan respectively, and the sales expense ratio reached 39.9%, 42.98% and 43.63% respectively.

Wu Daiqi, CEO of Shenzhen Siqisheng Company, once pointed out that from the past experience, higher marketing investment will indeed bring certain performance growth to enterprises, but with the continuous development of the market, consumer demand is also changing, and brand power, product innovation and quality have become important conditions for consumers to choose products. This requires the strategic direction, brand management, operational ability and other comprehensive strength of the enterprise.

Zhong Xiaoming, president of Guangdong Cosmetics Quality Management Association, once pointed out that although it has entered the forefront of the world in quantity, the current innovation ability of China’s cosmetics industry does not match the huge market. Especially in the "original knowledge innovation" ability is still relatively weak. "

How to break the game? From the current point of view, many domestic brands have chosen to cooperate with major universities to explore more possibilities of products. Domestic cosmetics companies, including Yixian E-commerce, Hua Xizi, Polaiya and Huaxi Bio, have been seeking cooperation with universities in recent years.

It is worth noting that domestic brands have developed rapidly with the help of online channels such as Little Red Book, Tik Tok and e-commerce, but relying on a certain channel or an anchor will bring certain obstacles to brands. For example, taking Yuze as an example, after losing Li Jiaqi and Viya in succession, the sales of Yuze brand plummeted, which directly affected the performance of shanghai jahwa. In 2022, the company’s overall online channel achieved a total revenue of 2.787 billion yuan, a decrease of 13.21% compared with the same period of last year; The company’s overall offline channels achieved a total revenue of 4.313 billion yuan, a decrease of 2.59% compared with the same period last year.

When the e-commerce channel dividend disappeared, brands began to reconsider the layout offline. For example, Hua Xizi opened a 1000-square-meter offline store on the lakeside of Hangzhou. According to the incomplete statistics of the market, in the second half of 2022, at least 18 Chinese and foreign beauty brands increased their offline channel layout, not limited to opening global flagship stores, retail boutiques, brand offline stores and so on.

Chao Chenglin also pointed out that the reason why domestic cosmetics brands began to relocate offline may be to find more sales channels and improve brand exposure. Offline channels have certain advantages, which can directly reach consumers, provide more diversified shopping experiences and product displays, and attract more consumers’ attention and purchase. In addition, offline channels can also help brands to establish closer contact with consumers, provide better after-sales service and consumer feedback mechanism, and help to shape brand image and improve products. By rearranging offline, domestic cosmetics brands can better interact with consumers and improve brand awareness and market share.

At the time of slowing down, domestic beauty cosmetics may also be trying to get out of the comfort zone. Chao Chenglin believes that the road of domestic cosmetics is still very long. In the future, we need to pay more attention to product research and development and brand promotion to improve market share and consumer recognition.