Google (GOOGL.US,GOOG.US) will add more PC games to its Play game store.

  This week, Google (GOOGL.US,GOOG.US) will hold the Google for Games Developer Summit and release a series of news related to Google Play service. One of the most important news is to add more PC games to the Google Play game service.

  Google Play Games was first launched at the end of 2021, providing a way for Windows 10 and 11 gamers to play Android games on their desktops or laptops. In a blog post released today (March 12th), Google revealed that the Play Games service will be expanded by providing a series of actual PC games. At present, the games that have been added include heaven 2M, Odin: Rising Varhala, The Original God and Dragon’s Breath: Silent.

  Just a few days before Google announced the addition of PC games to Play Games, Microsoft (MSFT.US) announced that it would stop supporting Windows Subsystem for Android, providing another way for Android games to run on Windows 11.

  In addition, Google also revealed some new features of the upcoming Google Play Pass. Google Play Pass was first launched in 2019, offering a selection of Android games, which can be played by paying once a month. Google said that from today, some Play Pass users will be able to access special game props and discounts of some games. These games include EA SPORTS FC Mobile, endless duel and monopoly Go.

  In addition, the standard Google Play store will add access to YouTube videos for some games, which will appear in the store list and the main page of the game. In addition, some games that contain in-game advertisements will now add interactive elements.

  Android game developers who use the Play Games service can now use a variety of login options. Any progress and achievements made by players in the game can be logged in and accessed on other devices through the same account.

Do we need so many live broadcasts of football matches?

Indeed, it is really convenient for modern people to watch the game nowadays. Even more and more people watch the live broadcast of the game in a year, which adds up to less than watching short videos or scoring GIFs. Then the question is, do we still need so many live football matches?

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football! When talking about this issue, a British fan said so.

Besides, as a China fan, how much time do you spend watching live games every week? What’s your opinion about the overload of live broadcast of the game? Please tell us together in the comments!

Author | Adam Hurrey and Amitai Winehouse, ECO kryptonite

Edit | Gao Xiaochen

Source | Sports Industry Ecosphere (the original text was published in The Athletic, and it was partially deleted and adjusted due to the need of editing and expression)

The text is 4295 words in total | Estimated reading time is 11 minutes.

Not long ago, the Premier League officially announced:Before all the British fans can return to the stadium to watch the game(as early as May 17th), all events will continue to be broadcast live online in the UK.

This rule may not feel anything to overseas fans. But for British fans, it is a big event that can change their lives. After all, they haven’t watched the football match on TV on Saturday afternoon for decades.

This is due to a long-standing magical rule in Britain-3PM Blackout, which was negotiated and passed by the FA and the league.From 2: 45 pm to 5: 15 pm on Saturday, it is forbidden to broadcast any football match on TV.

The origin of 3pm blackout can be traced back to Bob Lord, Chairman of Burnley Club in 1964.(Bob Lord)A broadcast ban at Tevermore Stadium.In the view of Chairman Bao, the live TV broadcast is harmful to the club besides lowering the attendance rate of the stadium.

△ Center is Bob Lord, then chairman of Burnley Club.

Despite a lot of controversy, President Bao succeeded in persuading more and more clubs to accept it with his golden tongue.Television broadcast of demon theory.After unanimous negotiation, 3pm blackoutKick-off at three o’clock on Saturday afternoon is a tradition in English football.Not only has it become the rules of English clubs, but it has even been incorporated into the British broadcasting law, which makes it a criminal offence to broadcast football matches on TV on any Saturday afternoon in Britain.

However, due to the impact of the epidemic, all the games had to be broadcast online, and the question of whether the broadcast ban should be completely abolished was once again put on the focus of public discussion. But for British fans, although there are more games broadcast, the troubles of happiness have also come:With limited energy, so many games are broadcast live, it seems that I really can’t watch it!

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football!

When talking about this issue, a British fan said so. His views also represent the voices of many fans.

In this regard, two columnists of The Athletic discussed through a podcast: Do we still need so many live football matches?

Too much broadcast of the game has made people tired of watching the game.

The host of Adam Hurrey The Athletic podcast, Football Cliches.

It has been a whole year since the special situation of being forced to have an empty match due to the epidemic, and the discussion on whether 3pm blackout should be cancelled has been going on for a long time. Therefore, it seems a natural thing to broadcast all the games in the current situation.

However, with the resumption of broadcasting, we gradually found that in the face of so many football matches, watching the ball every day is no longer a pleasure, and it has even become a psychological burden. 

As early as before the epidemic isolation intensified the daily competition in domestic broadcast of football matches, the broadcast of three matches on Super Sunday in Premier League was already a marathon experience for football fans: from pre-match comments to players’ warm-up, from goal playback to VAR slow-motion analysis, from betting recommendation to various advertisements ….. The broadcast of several consecutive football matches in one day is quite challenging for fans to watch and broadcast.

Whether the game involves their favorite team or their annoying team, or involves two teams that they don’t care about. 

△ A busy Premier League weekend screenshot from Tencent Sports APP

A Premier League fan in the UK, watching the game every Saturday, is probably like this:

The first game, kick-off at 12: 30 noon British time:

Ok, at noon, the game will start. Today’s noon match is a match in leicester city (generally speaking, leicester city or Southampton kick off earlier, as evidenced by the data). You will notice the long shadows in the stadium, which is definitely the last light environment that people want to face when watching the match or even playing football games.

In the end, leicester city won 2-0, but the attention of this game was completely covered up by the VAR controversy.

The second game, EnglishKick-off at 3: 00 pm national time:

All right! You’ve watched a game and got into shape. Although the commentators are still discussing the question of whether Team X is excellent or Team Y is rubbish (the conclusion is usually: emmm…… … I think both teams are similar).

The confrontation between the two sides in this game is Crystal Palace vs West Brom, which makes you immediately start to wonder if you should do something else while watching the ball. But you can’t go out when you think about the epidemic; I also think that due to the broadcasting law, there is no advertisement in the live broadcast of the game at 3 pm on Saturday ….. Well, let’s watch another game.

Unfortunately, Wilfrid Zaha, the thigh of Crystal Palace, was injured, and there was one less attraction in the game … It is said that the commentary of this game is famous, but the fans never seem to care about this.

Game 3, kick-off at 5: 30 pm UK time:

Well, it’s prime time for the broadcast, and the strong teams are going to play again. It may be a game in which Manchester City beat a team 4-0, or it may be a showdown between Arsenal and Newcastle. Under the full light of the stadium, the shiny stadium is quite attractive. In addition, there is nothing to watch on TV at this time, which may be the perfect time to sit on the sofa and watch the football match.

At the moment, Jamie Carragher (a former Liverpool player and now a famous football commentator) slides his hand on the screen, showing you all the details of the game you should know, which is great. In the end, it was an excellent game to watch, but it doesn’t seem to be time to put an end to today’s full football marathon … 

Game 4, kick-off at 8: 00 pm UK time:

COVID-19 epidemic, the end of the world, all these things on TV. To tell the truth, Premier League football really doesn’t need to broadcast four whole games a day, especially after 7: 30 pm. Now, you have watched three football matches, and your mind is obviously not on TV. On the sofa, you have already started to brush your mobile phone and saw more than a dozen popular short videos about the coach’s rage or the commentator’s passion for wheat. Although these videos have been forwarded by you, you will forget all about the video content in a short time.

This is often the daily life of a Premier League fan watching the game on weekends.

If the football match is broadcast all day, will I watch it? Yes, obviously, I will, but this is probably just my consciousness as a practitioner, but other fans may not appreciate the broadcast of so many games.

△ Newcastle striker Callum Wilson celebrates the goal

Image: Newcastle United/Newcastle United via Getty Images

Indeed, as long as fans can’t watch the game offline, the Premier League has the responsibility to keep football in the spotlight through more broadcasts.However, don’t underestimate how tired fans will feel in such a marathon. Just for the sake of our poor and tired brains, I hope that the competitors and broadcasters will not regard the countermeasures in this special period as future decisions. 

The broadcast of the game is overloaded? I don’t think so at all!

Amitai Winehouse News Editor

It’s 11 o’clock on Saturday morning. You slept in, got up, had dinner, drank coffee and went out for a walk. Maybe you had a lesson with fitness coach Joe Wicks in front of the TV. So what’s next? I can’t eat any more food, and Zoom’s online test hasn’t started yet. For you, this day seems far away. 

However, you remember, there is a football match today! You looked at the live app on your mobile phone. At 12: 30, leicester city played against Liverpool; At 3: 00 pm, Crystal Palace played against Burnley; At 5: 30 pm, Manchester City played against Tottenham; At 8: 00 pm, Wolves play Chelsea!

As a fan, the distant Saturday was finally saved!

In this difficult period, there are not many interesting things happening. But we can watch all the matches in the Premier League. After watching the matches, you still have many things to do: chatting with friends on social software, playing Fan Texi in the Premier League, and brushing short sports videos … Is there anything more interesting for sports fans?

It can be said that playing football in the open field is meaningless, but online broadcasting can give the game real meaning.Indeed, not many people feel that it is necessary to watch a Southampton-Brighton game with dignity, but it is important that more games are broadcast, so that those Southampton fans and Brighton fans who want to watch this game have a proper way to watch this game.

The competition should belong to the public, not just the hundreds of people who are now allowed to enter the stadium.

In fact, the existence of streaming media just proves why the view that all sports events should not be broadcast is flawed. In any case, I am firmly opposed to the ban on Saturday afternoon games.There are always people who argue that this measure can protect the attendance rate of low-level leagues, but as early as 2018, EFL(English Football League)It has been announced that all Saturday 3: 00 pm games will be broadcast on its cooperative streaming media platform iFollow, and many international regions have also allowed to broadcast the games at this time. 

△ Amazon Prime’s Premier League live broadcast room 

Image: Adam Davy/pool/AFP via Getty Images

What’s more, for fans who want to watch the game offline, it doesn’t matter whether the game is broadcast or not. But if you don’t want to go to the scene, you can certainly find a way to watch the game at home.

In other words, even if the game is not broadcast on the mainstream platforms with copyright such as Sky Sports, BT Sport, Amazon Prime and BBC One, people will find various ways to watch the game, which is not a problem for modern fans at all.Besides, the football club has fallen into financial difficulties, and we can at least make the broadcasting company happy for a while, so that the team’s copyright income can be guaranteed, and the more the better.

So to be honest, although there may be a problem of watching the game on TV, football is now facing a critical moment, so please forget the idea that any match should not be broadcast on TV. Please broadcast all the football matches for us, without stopping for a moment … The broadcast of the games that helped you through the boring time during the epidemic is also an important part of your life.

The above is the discussion between two British sports experts. So, as a China fan, how much time do you spend watching the game broadcast every week? What do you think of the view that the broadcast of the game is overloaded? Please tell us together in the comments!

(End of full text)

Original link: https://the athletic. com/2394322/2021/02/17/Premier-League-Matches-Stay-on-UK-TV-Lockdown-Fans-Bring-It-on-Boring/? source=user_shared_article

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No-load trial operation of "Underground North Third Ring Road" began. Line 12 will open 20 stations in 2024, of which 13 are transfer stations.

  Original title: No-load trial operation of "Underground North Third Ring Road" Line 12 will open 20 stations this year, of which 13 are transfer stations.

Beijing Metro Line 12 completed the motor train debugging, and realized rail communication, electricity communication, signal communication, and successfully completed the cold sliding and hot sliding tests of the whole line. All 42 subway vehicles on Line 12 arrived at the section.

Beijing Metro Line 12 completed the motor train debugging, and realized rail communication, electricity communication, signal communication, and successfully completed the cold sliding and hot sliding tests of the whole line. All 42 subway vehicles on Line 12 arrived at the section.

Beijing Metro Line 12 completed the motor train debugging, and realized rail communication, electricity communication, signal communication, and successfully completed the cold sliding and hot sliding tests of the whole line. All 42 subway vehicles on Line 12 arrived at the section. (Pan Zhiwang photo)

  On March 20th, it was learned from the Municipal Major Project Office and Beijing Investment Rail Company that the Beijing Metro Line 12, which will be opened for operation this year, has completed the motor train debugging, realized the rail communication, electricity communication, signal communication and successfully completed the cold sliding and hot sliding tests of the whole line. 42 metro vehicles on Line 12 have all arrived at the section, and will be put into no-load trial operation for no less than 3 months.

  Metro Line 12 is a rail transit trunk line mainly laid along the east-west direction of the North Third Ring Road, with a total length of about 30 kilometers and 21 stations. It spans four administrative districts, namely Haidian, Xicheng, Dongcheng and Chaoyang, and connects residential areas, commercial areas and important functional areas such as Century City, Shuangyushu, Dazhong Temple, Beitaipingzhuang, Madian, Anzhen, Sanyuanqiao, Jiuxianqiao and Dongba.

  "This year, Line 12 will open the Sijiqing Station to the dongfeng station section, with a total of 20 stations, 13 of which are transfer stations." Han Jian, the first-level director of Track III of the Municipal Major Project Office, introduced. After completion and opening to traffic, Line 12 will transfer to Line 10 at Changchun Bridge Station and Sanyuanqiao Station, Line 16 at Suzhou Bridge Station, Line 4 at Renmin University Station, Line 13 at Dazhongsi Station and Guangximen Station, changping line at Jimenqiao Station, Line 19 at Beitaipingzhuang Station, Line 8 at Anhuaqiao Station, Line 5 at Heping Xiqiao Station, and West. In the future, you will transfer to Line 14 at Gaojiayuan Station and Line 3 in dongfeng station.

  After the line is opened to traffic, it will effectively alleviate the ground traffic pressure in the northern part of the city, especially in the North Third Ring Road, and at the same time play a leading role in the track to drive the development and construction of the surrounding areas of the line.

  Beijing Metro Line 12 is known as the "underground North Third Ring Road", which passes through all the important traffic nodes of the North Third Ring Road, with more than 70 large and small bridges along the line, and most of the stations are located in the bridge area, which can be described as "one bridge and one station". In order to enhance the passengers’ experience, all the entrances and exits of the bridge station should fully consider the travel needs and habits of the surrounding passengers, and be arranged as close as possible to the bus station or existing municipal facilities to create convenient conditions for underground and above-ground traffic.

  Site visit

  Fully automatic unmanned driving is initially realized.

  On March 20th, at Sanyuanqiao Station of Metro Line 12, one train after another sped by. This is a no-load test run. During this period, subway vehicles, power supply, signal and communication systems will be fully tested and calibrated, and people and equipment, systems and systems will be fully run-in. After no-load trial operation, trial operation according to the drawing, completion acceptance and operation evaluation, the line can be opened for operation.

  In the future, Sanyuanqiao Station will become a three-line interchange station for Line 10, Line 12 and Airport Line. During the ride experience, I saw that the whole train on Line 12 was in yellow-gray tone, and the seats in the car were mixed with lemon yellow and light blue. The interior decoration was simple and generous, and the cab was designed with semi-closed transparent glass windows.

  "Metro Line 12 has initially realized the fully automatic driverless function, and the fully automatic debugging of all trains and stations is being carried out in an orderly manner, which will bring passengers a safer and more comfortable travel experience after operation. In addition, the mixed running mode of 4-group and 8-group trains provides 1240 seats for 180 seats and 2480 seats for 360 seats respectively, which can flexibly cope with the passenger flow changes in peak and flat peaks and ensure the maximum transportation efficiency. " Li Shaojun, assistant to the general department of Beijing Investment Equipment Technology Research Institute and project director of Line 12, revealed.

  From Sanyuanqiao Station, pass through Xibahe Station, Guangximen Station, Heping Xiqiao Station and Anzhen Bridge Station, and you will arrive at Anhuaqiao Station. The station is located in the bustling North Third Ring Road, which is the interchange station between Line 8 and Line 12. It will only take 3 minutes in the future, and citizens can complete the interchange at this station.

  At present, the staff of Anhuaqiao Station are carrying out the construction of the aluminum plate on the top of the transfer passage and transfer hall, the floor tiles of the safety exit are being paved and laid, and the entrance and exit passages are also being renovated. In the decoration of the station, Anhuaqiao Station is simple and elegant, refining the texture of the North Third Ring Road city and integrating the sky image, bringing visual enjoyment to passengers through the change of reality and space shaping. At present, 99% of the main structure of the station has been renovated, and 60% of the auxiliary decoration has been completed. (Ren Shan)

Looking at the strategic significance of the Korean War from a historical perspective, we won!

  More than half a century has passed since the Korean War. Looking back on that war seems a little far away for people today. Because of the long time interval, many people who don’t know the truth don’t know much about the significance of that war; Coupled with the agitation of some western hostile forces who are unwilling to China’s rise, the voices of criticism and censure about whether the war is worthwhile have quietly arisen: some people think that it is really not worthwhile for China to fight this war for North Korea, which is a waste of people and money; Some people even think that China is fighting this war for eastern bloc, that he is swollen in the face, and that he has overreached himself. Anyway, everyone thinks that the war was a wrong one, which affected the development of China, and made the relationship between China and the West be like fire and water from now on. Is this really the case? Did the blood of hundreds of thousands of Chinese sons and daughters flow in vain? The answer is no, of course. The Korean War is not only a correct strategic choice, but also of great significance to the re-emergence of the Chinese nation. Let’s illustrate all this with facts.


  1. The Korean War was the first time that China people recovered the dignity and self-confidence of China people from the battlefield after being bullied by western powers repeatedly in modern times.In the more than 100 years after the Opium War, China faced the door-to-door bullying of western powers, and there were few victories to be found in the war. Therefore, in this long history, China people have basically lost their self-confidence and their desire to strengthen the country and enrich the people. Some just blindly seek spiritual comfort in opium. In addition, after the "9.18" incident, the tiny Japanese invaded China on a large scale, occupying nearly half of China’s territory in just a few years, causing millions and tens of millions of China people to be ruined and displaced; The Japanese invasion once again shattered China people’s confidence in their desire to rise: a small Japan can easily annex and occupy most of China, so it seems that China people are really the "sick man of East Asia". Although War of Resistance against Japan and China won, the victory of this war did not depend entirely on our own strength; Thanks to the help of the United States and the Soviet Union. And this kind of help is not free, but at a price. For example, after the Soviet Union sent troops to the northeast of China to defeat the Japanese Kwantung Army, it basically restored the privileges of Russia in the northeast of China. Of course, such a victory cannot restore the self-confidence of China people. Even today, I don’t admit that I lost to China, but to the United States and the Soviet Union. This has also fueled the arrogance of Japanese militarism to some extent, and therefore made the Japanese repeatedly evade and refuse to plead guilty on the issue of war responsibility. Just imagine, if we really beat the Japanese by our own strength, how dare it be so arrogant? I even thought,Is it also related to China’s abandonment of its claim for war reparations against Japan? This is certainly another topic worth discussing.


  It was on the Korean battlefield that communist party led China’s army, with backward equipment, extremely difficult logistical support, passive beatings in the air and no soldiers available at sea, waged a life-and-death struggle for three years with a powerful enemy with the same number, ten times more firepower, mastery of air and sea control, armed to the teeth and atomic bombs, and finally used its own strength to drive the powerful enemy headed by the world’s number one military power past the 38th parallel, forcing them to sit at the negotiating table of the armistice. Therefore, American general Clark had to lament that he was the first general in American history to sign an agreement that was not defeated. At that time, when the western world saw that China was such a backward country, it dared to send troops to compete with the world’s number one military power, and successfully forced the powerful enemy to make an unprecedented compromise. In this regard, the western media exclaimed: China has become a world military power almost overnight! After the Korean War, China people swept away the haze of being bullied by western powers for more than 100 years! China people are full of pride and pride since then! Just imagine, China’s army can defeat all the American troops with atomic bombs. What invincible enemies are there in the world? This also reminds us of a famous saying of the great man Mao Zedong: "Enemy nationalism and its reactionaries are paper tigers"! The correctness of this famous saying lies in: if you have confidence and strength, your opponent is a paper tiger; If you have no confidence and strength, then your opponent will become a real tiger! It can be seen how important self-confidence is to the development and survival of a country and a nation. For example, in the Sino-Japanese Sino-Japanese War of 1894-1895,The naval strength of the Qing army was obviously stronger than that of Japan. Why was it defeated? It was used to failure and lost self-confidence. Similarly, in the Korean War, although China’s army was backward in equipment, it was full of confidence. As a result, it defeated the powerful enemy with inferior equipment!


  By the same token, when we are faced with the challenge of Taiwan independence elements today, only when we dare to make a decisive move will Taiwan independence elements obediently submit. The reason why Taiwan independence activists are so rampant is that, first, they have decided that Chinese mainland will wait for the boat and dare not start work; Second, there are the United States and Japan behind them to support and serve. Only Chinese mainland has made it clear that it is better to die than to die. I believe that Taiwan independence activists and the United States and Japan should think twice before you act. What’s more, today’s China is no longer the Amon under Wu. Compared with the United States, China’s comprehensive national strength is far behind, but it is far better than that during the Korean War: in the 1950s, China could not even throw a Grenade on American soil; Today, China’s strategic nuclear forces can also destroy the United States! With such strength, we should have more confidence, and when the Taiwan independence elements step on our red line, they will promptly smash it resolutely and thoroughly!


  Second, it has created a relatively safe peaceful environment for decades, and won valuable strategic space for the development and construction of China.After the Korean War, the United States recognized the fact that Chinese mainland was a great power. Therefore, in the process of pursuing the so-called global strategy, it has to be concerned about China’s interests. For example, in the Vietnam War, American bombers never dared to bomb North Vietnam across the 17-degree north latitude line, and there was nothing else for fear of reflecting China’s reaction. As a result of the lessons of the Korean War, the United States really does not want to fight against China’s army again. In this way, with the great assistance of China, Vietnam drove the Americans out again. The United States suffered defeat in two wars in which China participated, so its fear of China has increased! It is precisely because of the experience of making friends with Americans in North Korea that India was hit hard in the Sino-Indian self-defense counterattack in 1962, ensuring peace on the border. It is also for this reason that in the Treasure Island War in 1969, they dared to fight with the powerful Soviet army with live ammunition and defended the integrity of the country’s territory.


  If China does not participate in the Korean War, let the Americans attack the Yalu River, and reunify the Korean Peninsula according to the will of the Americans, what a terrible scene it will be: a hostile world’s most powerful United States, plus a unified North Korea controlled by the United States, will create much national defense and security pressure on China! China will force the whole country to cope with this situation. When the United States tidies up the Korean Peninsula, it will naturally do the same thing in Vietnam, and then form a heavy siege on the southern border of China. If this is the case, what a terrible security environment the new Republic will face: the US military is eyeing the Yalu River in the northeast, the US military Chiang Kai-shek in the southeast Taiwan Province Strait is swaggering, and the US-Vietnam Coalition soldiers in the south are under siege. Under such circumstances, can China concentrate on construction? Of course not, not only can’t we engage in construction, but it is also a question whether the country can maintain stability under such a great threat and whether the country can survive and develop under multiple pressures. Therefore, China absolutely does not allow this extremely unfavorable situation to appear, so it resolutely sent troops to North Korea, creating a peaceful and developing world for the new Republic! As a result, on the North Korean nuclear issue in recent years, Americans have never dared to be too tough on North Korea. With the hegemony of the Americans, according to common sense, it will never allow North Korea to play nuclear games. Let’s take a look at how the United States has rectified several countries that have encountered nuclear weapons: for Libya, it has repeatedly used force and economic sanctions to force Libya to finally abandon its nuclear weapons; Although the United Nations has verified that there are no nuclear weapons in Iraq,But the United States still started fighting and sent the country’s head of state Saddam Hussein to the gallows; It is still a military deterrent and economic sanctions against Iran, and it has not stopped yet. Why do you show mercy to North Korea alone and bring it to the negotiating table to solve the problem through talks? It’s not that North Korea is interested, nor that Americans are kind, but that there is China behind North Korea, and Americans dare not easily make trouble at China’s doorstep. Because the lessons of the Korean War are still fresh in my mind, it is afraid to start a war at China’s doorstep. Otherwise, it would have blown North Korea upside down. If there is a war on the Korean peninsula, China will not only be unable to stay out of it, but also be doomed to be involved; Since the war broke out, normal economic construction can’t be carried out naturally.


  3. China was the winner and beneficiary of the Korean War.From a war point of view, China and the United States seem to be tied, but from a strategic point of view, China is the winner and the beneficiary. As far as the United States is concerned, the strategic goal that should have been achieved through the Korean War has not been achieved, and it has paid a huge war price; And this war produced a powerful opponent almost as difficult to deal with as the former Soviet Union; Moreover, when the United States wants to take action in the world in the future, when it concerns the interests of this opponent, the United States has to consider the reaction of this opponent, which the United States did not expect. As far as North Korea (including South Korea) is concerned, after paying a huge price for the war, the reunification of the country has not been completed, and a serious military confrontation has formed on the peninsula, and the Korean nation is still under the control of neighboring powers. Although from the actual situation, China paid a huge price for the Korean War and affected the country’s economic construction to a certain extent; But China has gained the greatest strategic benefits. First, it has successfully curbed the expansion of American forces around China and won a relatively safe development environment for the country. In particular, the trip to China has established a deep-rooted influence on the Korean Peninsula since its history, which was deprived by the Japanese after the Sino-Japanese War of 1894-1895. In particular, a strategic buffer zone has been formed on the Korean peninsula, which has won the initiative in time and space in national security. Second, by taking advantage of the afterglow of the Korean War, it gained the benefits of the war: that is, the Soviet Union saw the rise of China’s power in the Korean War, and soon after the war ended, it would seize various privileges when it sent troops to northeast China to attack the Japanese Kwantung Army in 1945.(such as Dalian Port, Nanman Railway, etc.) returned to China. If it weren’t for China’s fame in the Korean War, I don’t know how long it would take for the Northeast to be returned to China under the control of the Soviet Union. Third, the Korean War made China a participant and maker of the rules of the world game. The Korean War made China’s influence and shock on the world no less than China’s explosion of atomic bombs and hydrogen bombs in the 1960s. It can be said that the Korean War made the world see China on the world political stage as a giant for the first time in more than 100 years, and swept away the haze of China people’s "sick man of East Asia" in the past. If the victory of the Korean War is a sign that the people of China stand up, then the successful explosion of the atomic bomb and the hydrogen bomb is the beginning of China becoming a world power. Therefore, it can be said that the significance of the Korean War is far more profound than that of War of Resistance against Japan. Because, in any case, War of Resistance against Japan achieved it with the help of others, and has not yet made the Japanese surrender; The Korean War made China’s strength and position widely recognized by western powers: China successfully entered the United Nations in 1970s and became one of the defenders and setters of the world order, which was caused by the influence of the Korean War.


  Thus, China’s involvement in the Korean War is absolutely necessary and inevitable. Because there are extensive and comprehensive interests of China on the Korean Peninsula, if we don’t intervene, these interests will naturally be taken away by others. Then the argument that China’s invasion of North Korea is unnecessary is not worth refuting at all. It’s like someone once said that China’s research and development of nuclear weapons in the 1960s was a waste of people and money and a complete waste. China was so poor and its economy was so difficult. Why not use the limited funds to develop its economy? It is also not worth refuting. As Comrade Deng Xiaoping said, if China does not have nuclear weapons, is China still a big country with important influence? If China has no strategic nuclear weapons, will the western powers let you develop your economy with peace of mind? In an interview with a reporter recently, the Israeli ambassador put it well: all the miracles in China were laid in the Mao Zedong era. Actually, as the ambassador said, the external environment for China’s development today would never have been so smooth without the great strategic initiatives of the Mao Zedong era, such as the Korean War, the development of nuclear weapons and the launch of artificial satellites. Therefore, when we look at this war from a historical perspective, we really realize that its strategic value still plays an irreplaceable role in the process of China’s development and strength. (Xinhuanet Military Blog/Nanhai Tanlang Blog)

Editor: Cao Jin

Foreigner who has lived in China: I really have feelings for China.

  With China’s economic development becoming more and more closely linked with the world, more and more foreigners come to China to study, find jobs, live and travel … … According to United Nations statistics, from 1990 to 2015, the number of foreigners living in China increased from 370,000 to 970,000, with an average annual growth rate of 2.4%.

  In the circle of friends on WeChat and overseas social networking sites, people noticed that foreigners praised China not only for its beautiful natural scenery, long-standing culture and attractive food with the tip of the tongue, but also for China people’s lifestyle, social security management, people’s civilized quality and the country’s innovative development, which attracted more and more attention and praise, so much so that some netizens in China jokingly said that the image of China had been spread abroad.

  What kind of experiences and stories did they give China praise without stint? We approached some ordinary people and listened to their true feelings, which also gave us a more comprehensive understanding of our country and times.

  "The whole world should learn from the spirit of China people’s dedication."

  Matthew sessions is a sunny boy from Utah, USA. In August 2016, he came to beijing language and culture university College of Preparatory Education to study. His Chinese name is Liu Masai.

  "For foreigners, China is the best opportunity to learn Chinese, and you can also get involved in various fields of interest, such as business and technology. China is one of the best places to do these things." Matthew said that the fast-paced life was the most uncomfortable thing for the first two months in China. However, I have adapted well. "Life in China is incredibly convenient! I like to buy on Taobao and order takeout online. The convenience of life is really amazing. "

  "Oh, there are WeChat payment, Ali payment, bike-sharing, Didi taxi … … I really hope that the United States can develop some such software and services! " Speaking of this, Matthew was particularly excited and shouted twice, "This makes life so convenient!" Matthew introduced the bike-sharing service to the reporter seriously. "In Beijing, you can ride your car almost anywhere, which is convenient and cheap. This idea is simply brilliant." Matthew has many friends from China who study in the United States. "They told me that after going abroad, it was not convenient when they were in China, and some of them didn’t adapt. In this respect, the United States really can’t compare with China. "

  Matthew thinks that the culture of China is very tolerant, and foreigners are very comfortable living here. "I am treated well by China people everywhere I go." Matthew said that China people are open, friendly and helpful. "Just find anyone on the road, really anyone, and you can help me at any time." Matthew likes to eat snacks with friends in his spare time. No matter what time he goes out, he never worries about his safety. "I feel at ease at any time." Instead, he reminded this reporter that "it is very dangerous for girls to travel alone in the United States, Europe or other places. If there is a need for work, you must travel together and pay attention to safety. "

  Matthew was also deeply impressed by the hardworking people in China. He said, "I have never seen anyone who works harder than people in China. I think the whole world should learn from China people’s dedication to work and study. "

  "I love China and I can’t stop."

  Wei Moli, director of China-Europe Digital Association, is a beautiful Italian girl. "Wei" is taken from her Italian surname, and "Molly" is the Chinese name she gave herself.

  "I really have feelings for China." Molly thinks that she and China seem to have an innate fate. In middle school, a book about the economic rise of China made Molly yearn for this ancient oriental country. After graduating from high school in 2009, Molly came to China and planned to study Chinese in beijing language and culture university for one semester. "But I fell in love with China at once and couldn’t stop." As a result, Molly’s plan was changed again and again. "In 2014, when I finished my master’s thesis in Chinese, my heart was full of great satisfaction and accomplishment."

  Molly likes to travel around China. "In China, I have never encountered any danger. I often take the night train alone, without worrying about losing my luggage or encountering anything terrible. But in Italy, girls dare not do this. "

  "One of the important reasons I love China is that it always creates surprises." Last month, Molly wrote this in a circle of friends and distributed a beautiful picture of riding a bicycle in Beijing. What makes Molly feel is that it is so convenient to unlock the payment through the mobile phone. Europeans are still used to using cash or credit cards, and China people have used a smart phone to cope with all kinds of daily consumption. "In many ways, China today is more advanced than many western countries."

  Molly believes that "China people have an open mind, a broad vision, are good at learning and absorbing all the outstanding achievements of civilization of other countries and nations, and are particularly tolerant, enterprising and wise." Unconsciously, Jasmine has closely linked her future with the development of China. "China leaders and ordinary people are optimistic and full of confidence in the future, and China will certainly bring light and hope to the world."

  Jasmine likes what Ma Yun said, "Today is difficult, tomorrow is more difficult, but the day after tomorrow will be very beautiful". "Of course, only those who persist until the day after tomorrow can see this beauty. So I will definitely stick to it. " Molly said firmly.

  "I’m glad I made the right decision"

  "I saw the development of China with my own eyes, learned the experience of China and fell in love with the diligence and friendliness of China people." Anastasia Marcico, a Belarusian girl, talked about her China story with pride in her words. She began to learn Chinese after she went to college. Later, she not only came to China to study, work and live, but also gained the love of a handsome guy in China, and now they have the crystallization of love.

  Eight years ago, anastasia went to Nanjing University as an exchange student at Belarusian State University for one year. "I originally planned to go to the United States that summer, and I have already obtained American visas. I hesitated after receiving the notice from the school about studying in China, because China was not very developed in my impression. However, I am glad that I finally made the right decision. I came to China and fell in love with it. "

  China’s modern road construction, especially the expressways between cities, is very developed, which has left a deep impression on anastasia. She said that she came to China for the first time in 2009, and took a three-and-a-half-hour bus ride from Shanghai to Nanjing. In 2010, the intercity high-speed railway from Nanjing to Shanghai was completed. When I return to China, I will take the train to Shanghai, and it will take 80 minutes. "In a year, the development of China is so fast! I like living in China very much. "

  After graduating from college in 2011, anastasia visited China many times and worked in some cities for several years. "I’ve been to big cities such as Beishangguang, medium-sized cities such as Foshan, Shantou, Yiwu, Ningbo and Jinan, and some rural areas in China. Both cities and rural areas are developing rapidly, and every time I go to China, I can experience the changes brought about by rapid development. "

  "China’s urban public transportation system is very developed. Many cities have subways, and now there are shared bicycles and shared cars." Anastasia told reporters that online shopping can buy everything you want, and many things can be done through a mobile phone. You don’t need to bring your wallet when you go out, which is totally unimaginable convenience.

  "China’s manufacturing industry is very strong. China brand also has a very good reputation. " Anastasia finally told this reporter that China people are taking a road of innovation and development with their wisdom and hard work.

  "Living in China is very safe."

  Rebecca Contreras, a Mexican girl, and Aslan, a Pakistani boy, are two international students our reporter met at a new book conference.

  Rebecca came to Beijing in 2014, studying for the Master of Chinese International Education in beijing language and culture university, and her graduation ceremony is coming in June. Aslan is studying for a master’s degree in Chinese international education at East China Normal University.

  When talking about the experience of living in China, Rebecca was very excited. The enthusiasm and friendliness of her friends in China and the convenience and safety of life in China made her reluctant to leave. "Unlike Mexico, I feel very safe in China." Rebecca told reporters that she was shocked when she took the subway in Beijing for the first time. "Almost everyone has a mobile phone, and some people use computers to surf the Internet. There is no need to worry about being stolen or robbed." What makes Rebecca happiest is, "It’s safe to go home after 3 am. I really like it here!" Aslan has traveled to many countries in Europe and Asia. He commented: "China is one of the safest countries I have ever been to."

  During her life in China, the convenient mobile payment method made Rebecca hooked up. Now, when Rebecca goes out, she can just take her mobile phone. "Life is so convenient." This is unmatched by many developed countries. Bike-sharing can be used for short-distance travel, and there is a high-speed train for long-distance travel. Even when buying clothes, Aslan, like his classmates in China, has been keen to use online shopping channels such as Taobao. He said that everyone has summed up four new inventions of China, namely, high-speed rail, Alipay, bike-sharing and online shopping. "I like your China ‘ Four new inventions ’ Yes. "

  In her spare time, it has become Rebecca’s greatest pleasure to look for food in the streets with her friends in China. "China friends are easy to get along with! I am very happy to have the opportunity to study, work, communicate with them and share each other’s culture. " This is the best cross-cultural communication class, she said. "Living in China is the most unforgettable experience of my life."

How can domestic beauty products that are no longer "arrogant" get out of the comfort zone?

Recently, the domestic make-up brand Ermu Grape published a post in Xiaohongshu, saying that the boss asked it to operate "just find a few big names" and attached screenshots of private letters to major luxury brands such as GUCCI, LV and FENDI. From the picture, various luxury brands did not reply, and the post published by Ermu Grape said, "Busy all morning, talk about the next 0 cooperation".

Judging from the follow-up posts released by Ermu Grape, Ermu Grape did not announce the joint plan, but instead saw the ridicule of others on this matter from the pictures exposed.

Some media believe that whether the joint invitation is really rejected by luxury brands or the new marketing method of Ermu Grape to win traffic, it shows an embarrassment of domestic makeup.

domestic goodsBeauty cosmetics highlight no longer.

As early as 2018, domestic make-up was playing the game of "Who is the real makeup of the Forbidden City", and then a series of highlights were opened. In 2019, more and more domestic cosmetics such as eye shadow, mascara and blush were sought after. Perfect Diary and Hua Xizi successively topped the list of Tmall 618 or double 11 cosmetics as "dark horses", ranking at the TOP10 for three consecutive years.

However, with the increasingly fierce competition of domestic cosmetics, brands that once led domestic cosmetics seem to be slowing down and slipping from a high position step by step.

According to the "618" sales data of the whole network in 2023 from the star map data, in the category of perfume cosmetics, the top five brands in JD.COM list have been dominated by international brands, and only Hua Xizi, a domestic cosmetics brand, is still on the list. Compared with the data of 618 and Double Eleven in the previous two years, domestic brands such as Perfect Diary and Kelaqi have dropped off the list.

Besides, in the beauty and skin care list, the top five brands in JD.COM are also taken over by international brands such as L ‘Oré al, Lancome, Estee Lauder, Olay, Shiseido, etc., while in the top five domestic brands on Tmall list, only Polaiya is shortlisted, ranking fourth. Huaxi Bio, known as one of the "three giants" of skin care, has no two skin care brands on the list.

From the overall data point of view, according to the star map data, beauty and skin care is still the largest category on the integrated e-commerce platform, with sales of 30 billion yuan during the "618" period, but the overall growth rate has slowed down; Perfume make-up maintained a growth rate, with a total sales of 10.6 billion yuan. In addition, the GMV of "618" Tmall plus JD.COM beauty category reached 40.6 billion yuan, down 1.0% year-on-year.

According to the data quoted by the media, judging from the performance of various brands, according to Jiuqian’s data, at present, foreign brands are still the main brands in Tmall TOP10, and only 2 or 3 domestic brands in skin care and makeup categories have entered the list respectively.

Obviously, compared with foreign brands, the performance of domestic beauty in this year’s 618 is not so bright. In fact, the pace of domestic beauty is indeed slowing down. According to the previous statistics of a glance at the business, in the second quarter, there were more than 80 financing incidents in the new consumption field as a whole, and only 6 financing incidents occurred in the beauty industry. In the first quarter, there were 130 financing incidents in the new consumption sector as a whole, and 36 financing incidents occurred in the beauty industry. Compared with the first quarter, the data in the second quarter dropped a lot.

According to the incomplete statistics of Beauty Headlines, there were 14 investment/financing incidents in the beauty industry in May, amounting to nearly 800 million yuan. It is worth noting that of the 14 investment/financing incidents, 13 were for overseas beauty cosmetics.

Chao Chenglin, director of the Industrial Space Research Institute of business experts, believes that there are three reasons why domestic cosmetics brands are cold: First, due to the weak overall consumer market, the overall consumption performance at this stage is not ideal, and consumers’ willingness to consume is also declining, leading to a certain correction in the consumption performance of many industries. Cosmetics industry is a non-life necessity, and the decline in performance is no exception.

Secondly, as far as domestic cosmetics are concerned, there is a general problem of over-marketing. After the consumer experience in the past few years, their domestic cosmetics have no special advantage in product strength, and it is inevitable to gradually cool down.

He further pointed out that the early entry strategy of domestic cosmetics focused on the replacement strategy of foreign big brands and pursued cost performance. At this stage, more and more well-known big brands began to eat away the market share of the original domestic cosmetics by using different sales strategies, brand combinations and other means, coupled with changes in consumer demand, brand image and product quality, the competitive disadvantage of domestic cosmetics brands was immediately highlighted in the face of the dimensionality reduction blow of international big brands.

Light research and developmentOver-reliance on onlineHow to break the brand?

Once upon a time, high-intensity marketing was once the "standard" of domestic beauty products, but as the ultimate marketing investment can no longer get the same return, brands may need to find a new way out.

According to the information quoted by beijing business today, Hua Xizi’s previous marketing investment of nearly 20 million yuan per month was criticized by the industry for emphasizing marketing and neglecting research and development; The parent company of Perfect Diary is questioned because of its high marketing expenses. It is understood that in 2020, the sales and marketing expenses of Yixian e-commerce reached 3.41 billion yuan, a year-on-year increase of 172%, and the proportion of total revenue climbed to 65%. By 2021, this figure rose to 68%. Polaiya was criticized for spending more than 5 billion yuan on marketing and promotion in three years. The data shows that from 2020 to 2022, the sales expenses of Polaiya were 1.497 billion yuan, 1.992 billion yuan and 2.786 billion yuan respectively, and the sales expense ratio reached 39.9%, 42.98% and 43.63% respectively.

Wu Daiqi, CEO of Shenzhen Siqisheng Company, once pointed out that from the past experience, higher marketing investment will indeed bring certain performance growth to enterprises, but with the continuous development of the market, consumer demand is also changing, and brand power, product innovation and quality have become important conditions for consumers to choose products. This requires the strategic direction, brand management, operational ability and other comprehensive strength of the enterprise.

Zhong Xiaoming, president of Guangdong Cosmetics Quality Management Association, once pointed out that although it has entered the forefront of the world in quantity, the current innovation ability of China’s cosmetics industry does not match the huge market. Especially in the "original knowledge innovation" ability is still relatively weak. "

How to break the game? From the current point of view, many domestic brands have chosen to cooperate with major universities to explore more possibilities of products. Domestic cosmetics companies, including Yixian E-commerce, Hua Xizi, Polaiya and Huaxi Bio, have been seeking cooperation with universities in recent years.

It is worth noting that domestic brands have developed rapidly with the help of online channels such as Little Red Book, Tik Tok and e-commerce, but relying on a certain channel or an anchor will bring certain obstacles to brands. For example, taking Yuze as an example, after losing Li Jiaqi and Viya in succession, the sales of Yuze brand plummeted, which directly affected the performance of shanghai jahwa. In 2022, the company’s overall online channel achieved a total revenue of 2.787 billion yuan, a decrease of 13.21% compared with the same period of last year; The company’s overall offline channels achieved a total revenue of 4.313 billion yuan, a decrease of 2.59% compared with the same period last year.

When the e-commerce channel dividend disappeared, brands began to reconsider the layout offline. For example, Hua Xizi opened a 1000-square-meter offline store on the lakeside of Hangzhou. According to the incomplete statistics of the market, in the second half of 2022, at least 18 Chinese and foreign beauty brands increased their offline channel layout, not limited to opening global flagship stores, retail boutiques, brand offline stores and so on.

Chao Chenglin also pointed out that the reason why domestic cosmetics brands began to relocate offline may be to find more sales channels and improve brand exposure. Offline channels have certain advantages, which can directly reach consumers, provide more diversified shopping experiences and product displays, and attract more consumers’ attention and purchase. In addition, offline channels can also help brands to establish closer contact with consumers, provide better after-sales service and consumer feedback mechanism, and help to shape brand image and improve products. By rearranging offline, domestic cosmetics brands can better interact with consumers and improve brand awareness and market share.

At the time of slowing down, domestic beauty cosmetics may also be trying to get out of the comfort zone. Chao Chenglin believes that the road of domestic cosmetics is still very long. In the future, we need to pay more attention to product research and development and brand promotion to improve market share and consumer recognition.