Is it the return of realism that every plot can be on "hot search"

  Today, the standard to measure a good work is not only an aesthetic yardstick, but also data is becoming a new element. With the rise of a number of topic dramas, it may be an opportunity for us to face up to this problem.

  Since the beginning of this year, the popularity of a number of topic dramas, represented by Nothing But Thirty, has continued the new formula gradually explored by domestic urban dramas from Ode to Joy to Anjia, that is, the "realistic background color" of the dramas has been translated into "hot spots and pain points" at the practical level, adding a new element to the weight of "explosion" in addition to IP and stars: social controversial topics. This kind of drama series revolves around family of origin, intimate relationship and other times-derived propositions. The drama starts from the realistic predicament and ends with a compensatory solution in imagination. The part that asks the question is real, the part that solves the problem is suspended, and the behavior of "loyalty to reality" is accompanied by the deformation and re-covering of "reality", which is artificially extracted and re-injected into the work. This kind of drama can be collectively called topic drama.

  "Twenty is not confused, only thirty, and I am confused in the middle." Rather than chasing the drama, the audience is looking for the resonance of life in a social news plot, having a discussion from a distance, and finally completing emotional catharsis and ritual solution. So, is the popularity of topic drama "real" beginning to return to the screen? Or is it the victory of another "cool drama"? For the "230" phenomenon, the two may be established at the same time: to complete the realistic proposition with the background of cool drama.

  What is fascinating is not the plot itself, but the "debate body" with its own discussion heat.

  The seven female characters in the two plays "Twenty Don’t Confuse" and Nothing But Thirty record their contemporary lives, from the ordinary girls in "20+", the female anchor in online celebrity and the female staying at home for two yuan, to the full-time wives in "30+", the struggling women in small towns and the economically applicable women. The screenwriter intercepts the greatest common denominator of reality, and uses an "ink absorber" to slice, concise, cut, splice and sew the workplace and family situation of modern women. On the one hand, the label typology allows the audience in front of the screen to project a part of themselves onto the characters more or less. On the other hand, the "ink absorber" filters the life by media narration, which makes the "truth" present a "second-hand" temperament.

  The audience chanted "Too Real" Twenty Don’t Confuse. Each episode revolves around a hot topic and focuses on the title, such as "Is it wrong to love money?" "Where is the bottom line?" "Yan value is justice?" "The truth, the more you seek, the more vague it is?" Wait. It is called "real" because it is indeed our daily online media "experience", but it is inevitable that there will be a sense of "hot spots for the sake of hot spots" under the fine products. What is fascinating is not the plot itself, but the "debate body" with its own discussion heat. When the protagonist Jiang Xiaoguo has an argument with a classmate who refuses to pay back the money, their conversation is like a collection of golden sentences under an online hot post:

  "For you, this money is just an entertainment expense for buying a mobile phone, but for me, it is a stepping stone to change my destiny."

  "You weakness you are right? This is a moral kidnapping, and kindness requires itself. I have the ability to support you, but it doesn’t mean that I have an obligation. If you want to get something for nothing, why should I help you? "

  The pros and cons output their opinions on a concept, and a widely spread "100,000+"new media article can be produced by selecting the angle: "College students would rather spend 4,000 yuan on clothes and shoes, but they don’t take the initiative to return their classmates 300 yuan, which is poor and reasonable".

  Putting all the fulcrums and contacts on the plot of "Golden Finger" He Shuang, the sense of reality is once again overhead.

  It is also labeled, taking the previous film Youth Fight, which was evaluated as "the post-50s imagined the post-90s through misunderstanding", as a contrast, and "the experienced person" defined the young people in a squint, and attached the withered labels such as "Goddess", "Schoolgirl", "Royal Sister" and "Addicted Girl" to them with wishful thinking. The labeling of "Twenty Don’t Confuse" is more like a kind of self-promotion and self-expression of young people: "Trying right is growth, and trying wrong is youth". This is of course an improvement for domestic youth dramas, and the creators have finally stepped out from the perspective of "private narrative" — — Instead of injecting the author’s own doppelganger into each character, filling his works with the symbols of the adult world and indulging himself in "implication", he focuses on the ordinary youth without dog blood and depicts the grounded friendship and growth between girls. However, the "report" group image scanning, the collision between strong setting and strong topic also gave birth to new problems. The plot is in "owing money, not paying it back", "being a mistress", "hidden rules in the workplace" and "bus sexual harassment"The topics such as "cyber violence" and "education generation gap" are quickly switched, and the details are not lubricated enough. All the fulcrums and contacts are placed on the plot of "Golden Finger" He Shuang, and the sense of reality is once again overhead.

  At this level, Nothing But Thirty, who is "dream-linked" with Twenty Confusion, shares the same set of paths to the truth. Age, mood and circumstances may be different. For 30-year-old women, things such as bags and shoes are the second, and their youthful spirit is restrained. They become women who change their identities at any time and cut off the shoes of their wives, mothers and women. After spying on the lives of 30+ women from all walks of life, Nothing But Thirty threw out three anchors to accurately hook the target audience, and the female audience can always find a piece of their own puzzle from the characters — —

  Wang Manni, a cosmopolitan from a small town, is naturally more beautiful than the sky, and the age red line is approaching step by step. The choice before her is: continue to spend "floating" in Shanghai, or accept her fate and return to her hometown? Gao Fushuai’s love dream comes with the flood of the city. Is it climbing or getting lost?

  Zhong Xiaoqin, a good girl, carries out the "textbook-like life schedule" step by step: she graduated from college at the age of 22, got a stable job at the age of 25, bought a house and got married before the age of 30 … … After marrying a blind date, the romantic fantasy and pink longing for love and marriage were broken. "Everyone wants to take shelter from the wind. Who will be Hong Kong?"

  Gu Jiacong, a full-time wife, is capable. She is already in the "cloud" class and still fears that the class will fall, and she will inevitably be betrayed in her marriage. How did the domestic version of "I am a mother, I need a platinum bag" win the second half beautifully?

  All three lines have their own strong topics, which mix topics such as infidelity, divorce, entrepreneurship and stay-at-home wife into a situation that is easy to substitute, so as to arouse the resonance of the audience. Nothing But Thirty broadened the imagination of domestic dramas about "how can middle-aged women live", and was no longer Luo Zijun in My First Half of Life or Hu Ke’s wife in Anjia — — The awakening of stay-at-home wives is often a "soft landing" based on the help of experts, and the real setbacks and detours that might have been encountered were folded up. Although Nothing But Thirty still has the disadvantage of "getting through customs too easily", at least two more possibilities are given.

  The network makes the mass culture truly become "everyone participates", and the media culture covers the film and television culture.

  From the perspective of data analysis, any video website, by analyzing big data through algorithms, will finally draw a similar formula for creating explosive urban dramas, that is, collecting daily sharing on social networks, condensing it into a "convenience bag" and "XX learning" of life, and obtaining "second-hand experience" from "second-hand life" and putting it into literary creation. In essence, the topic dramas such as Nothing But Thirty’s Twenty Don’t Confuse have achieved "truthfulness" at a low cost, but this "truthfulness" is not true enough because it is easy to get. Perhaps this is a new situation that literary and artistic creations face together in the era of online media.

  In the "second-hand reality" mediated by the media, the quantitative climax calculation takes precedence over the complete perceptual experience, which is not only reflected in the topic first in creation, but also affects the audience’s acceptance of fragmentation. Re-cutting the plot by topic, so that domestic dramas have entered the era of short video brushing from the era of double-speed broadcasting. The progress of technology constantly empowers the audience: after the stage of watching whatever is broadcast on TV, the audience now can choose what to watch and decide how to watch it. The abundance of media has brought anxiety about content production. When the cost of creation is reduced and the content begins to be surplus, how to catch the audience’s attention in the fierce competition? What should content producers exchange for the audience’s time?

  In the digital age, the life cycle of the work and the popularity index from the sudden rise to the decline have all pressed the acceleration button. Accordingly, new terms such as IP, traffic, topic, cool, people-oriented, paper-maker, including the "second-hand" mentioned above appear frequently, and a new media culture begins to cover the familiar film and television culture. From shaping characters to focusing on establishing people, from focusing on themes to setting topics, from typology to industrialization, is this audience worse than the last one? Is this director not as good as the last one? Or is this producer not as good as the last one? The answer to the question may only be: when the network has truly turned the mass culture into "everyone’s participation" and it is in the period of digital transformation, the closed situation in which a few industry elites controlled the right to speak in creation has been broken from the outside. As bourdieu analyzed, the art field is constantly tilted from the elite to the mass principle.

  At this time, gaining attention and traffic has become a new category, and new media literacy has become a new problem that we can’t avoid. To cope with this challenge, we need to "desensitize" the new concept appropriately. In the past, we talked about "telling a good story", but now "how to tell a good story" has become equally important. The standard for measuring a good work is not only aesthetic yardstick, but also data is becoming a new element. With the rise of the topic drama represented by "230", it may be an opportunity for us to face up to this problem. (Han Siqi)

  (The author is a doctoral student at Peking University Art College)

The reading data of books purchased on World Reading Day is released, and the post-70s love to buy primary and secondary school teaching AIDS.

  In recent years, the popularity of "World Reading Day" on April 23 has been rising year by year, from booksellers, publishers, media to readers, hawking and shouting to paying bills, full of a strong festive atmosphere. If "Double Eleven" is a national shopping festival, then "World Book Day" is a veritable book special. Some people hold a calm wait-and-see attitude towards the "World Reading Day fever", especially those who have been sitting at their desks for a long time. They worry that "reading once a year" is like a flash in the pan, and reading can’t be boosted by one day’s enthusiasm. But "reading craze" always has a positive side. In the long run, if the festive atmosphere can win more readers, it will be of great benefit to the development of society and the book industry itself. From the perspective of short-term benefits, at least the attention and sales of the book industry have been greatly boosted.

  Dangdang is releasing the sales list of this "World Reading Day".

  Judging from the literature sales list, the degree of alternation between new books and old books is not particularly obvious. Although "You Fly to Your Mountain Like a Bird" replaced "The Kite Runner", which always topped the list in previous years. But the second place is Skin, which has been published for many years. In the list of novels, The Kite Runner still ranks in the top ten.

  "You Fly to Your Mountain Like a Bird" was published in October 2019, with more than 40,000 comments on Douban. Its sales momentum is comparable to that of "Worry-free Grocery Store" in 2014 and "Book Star" and "Island Bookstore" in 2015.

  Dangdang literature list

  Fiction list

  In the ranking of humanities and social sciences, the newly published Song Renzong: The Age of Co-governance appeared on the list, which is probably related to the popularity of Qingpingle.

  List of humanities and social sciences

  Art list

  Youth animation list

  Dangdang also counted the reading interests of all ages, which looked very realistic. After 60, they have basically sent their children to college. Those who have retired or are about to retire must pay attention to health care. After 70, they belong to the main force of primary and secondary school parents, while most of the children after 80 are still in the early stage. After entering the society soon, the post-90s are facing the reconstruction of their spiritual world, but after 00, they can still immerse themselves in their own world without any worries.

  Post-60 s list

  Post-70 s list

  Post-80s list

  Post-90 s list

  List after 00

  Readers in different cities also have different reading tendencies. Judging from the top three books in sales volume, the most popular books in other cities are not the same except Three-body in Shanghai and Chengdu, and You Fly to Your Mountain like a Bird in Nanjing and Shenzhen.

  Beijing list

  List of Shenzhen cities

  Shanghai list

  List of Guangzhou cities

  For the book industry itself, the total sales ranking of various publishing houses is very eye-catching. Among the humanities and social sciences books, Zhonghua Book Company ranks first, and many readers have probably hoarded books from Zhonghua Book Company during discount activities. This is also why old publishers like Zhonghua Book Company, Commercial Press and Shanghai Ancient Books may not necessarily have books in the top ten list, but the total sales volume is far ahead, or they still occupy the advantages of many kinds of books and guaranteed quality.

  List of humanities and social sciences suppliers

  List of literary novel suppliers

  List of children’s book suppliers

  Compared with the sales of paper books, the e-book platform focuses on reading itself.

  In addition to the sales of paper books, the e-book platform also held a series of activities during the "World Reading Day". Compared with paper books, the "shopping pleasure" brought by buying e-books is weaker, and readers generally do not have the impulse to hoard e-books. However, mobile reading is easier to count users’ reading data, so unlike paper books, e-book reading has positioned "World Reading Day" in reading itself.

  Take the reading punching activity of Netease snail reading as an example. From April 20th to April 22nd, readers can choose "Reading Punch" from the recommended 198 books. If they can stick to it for two hours every day, it means that punching is successful.

  Netease Snail Reading "Punch Reading" Activity

  According to the data provided by Netease Snail Reading, there were 81,604 people punching in these three days, and the total reading time was 171,275,172 seconds, which was 47,576.5 hours and 5.43 years. In the end, there were 1363 readers who insisted on completing the punch rally according to the regulations, accounting for about 1.67% of the total number.

  Compared with the 210 million copies ordered by Dangdang, only 1363 people read for two hours every day, which confirms the name of the well-known Douban group: "Buying books is like a mountain, reading is like reeling".

  According to the reading time of readers, 7059 people chose to read The Things of Ming Dynasty, and 5742 people read Fang Siqi’s First Love Paradise.

  The following is a list of books ranked according to the number of readers in the activity:

  "Those things in Ming Dynasty (all seven volumes)", the bright moon of that year, Mill Iron Books | Beijing United Publishing Company.

  Fang Siqi’s First Love Paradise, Lin Yihan, Mill Iron Books | Beijing United Publishing Company.

  Complete Works of Three-body (3 volumes in total), Liu Cixin, Reader Culture.

  If the Forbidden City can talk, Yang Yuan, Social Science Literature Publishing House.

  Alive, Yu Hua, Chinese | Writers Publishing House

  A Brief History of China in Fifty Thousand Years (all two volumes), Yao Dali Li Shan Qian Wenzhong Wu Gou Fang Zhiyuan Ma Yong Wu Lisong Qiu Luming Yu Gengzhe, Reader Culture | Wenhui Publishing House.

  The protagonist, Chen Yan, works in Chinese | Writers Publishing House.

  Fortress Besieged, Qian Zhongshu, People’s Literature Publishing House

  The Complete Works of Zhu Shenghao’s Love Letters, Zhu Shenghao, Zhejiang Jiuceng Culture Communication Co., Ltd.

  "Eat the Poor", [Japan] Shigeo Saito/by Wang Xiaoxia/translated, movable type culture | Zhejiang People’s Publishing House

  Viewing Mountains and Seas, Liang Chao Sugizawa, Boji Tianjuan | Hunan Literature and Art Publishing House.

  White Deer Plain, Chen Zhongshi, Chinese | Writers Publishing House.

  Hundred Scenes of Tokyo, [Japan] Mao Danqing, Naoki Matayoshi, Shanghai Translation Publishing House.

  The history of western art, Italian childe, reader culture | Hainan publishing house

  Skin, Cai Chongda, Guomai Culture | Tianjin People’s Publishing House.

  Biography of Zeng Guofan, Zhang Hongjie, Mo Tie Books | Democracy and Construction Press.

  Raw Swallow, Zheng Zhi, Guomai Culture | Zhejiang Literature and Art Publishing House

  Brothers, Yu Hua, Chinese | Writers Publishing House

  Jin Zhiying born in 1982, [Han] Zhao Nanzhu/Zhu Yin Jiaxuan/translated, Mo Tie Books | Guizhou People’s Publishing House.

  From this list, we can probably see some characteristics of e-book reading: First, most of them are best-selling books, all of which belong to humanities, which is probably related to Netease Snail’s positioning of itself. Second, except for three books, all the others are original Chinese works. Third, except for Shanghai Translation Publishing House, People’s Literature Publishing House and Social Science Literature Publishing House, most of them are books operated by private book brands, which is also related to their focus on bestsellers.

  In addition, unlike paper books, which value sales, the direction of e-book platform efforts is mainly to increase the number of users and user viscosity. So it seems to be all about books, but the starting point and operation mode are quite different. The former is a price war, while the latter strives to be interesting and eye-catching.

  However, for some experienced readers or professional readers, neither the list nor the sales volume may necessarily represent their reading interest. For other novices, the book list is very important. Therefore, this year, both paper book sales and e-book platforms have introduced more diversified book lists to meet the needs of readers with different interests, alleviating the embarrassment that people want to buy books but don’t know what to buy.

  Of course, the most important thing is that readers get the books they want and can really settle down and start reading, no matter how many tricks there are.

Dongguan launched the third season of anti-vice: a number of new policies were introduced, and it was refined that no bolts should be installed in the room.

        ●No locks, bolts, etc. shall be installed in rooms and boxes; Lighting lamps with adjustable brightness shall not be installed.

        ●Install video monitoring equipment that meets national standards in key parts such as entrances and exits of places, reception halls, cashiers, etc., and connect with the public security department in the background.

        ●Employees can only take up their posts after obtaining a valid health certificate, and they should be dressed neatly and generously during the business period, and they should not be indecent. Real-name registration management should be implemented for employees …

        —— Code of Conduct for the Operation of Entertainment Places in Dongguan City

On the evening of February 9, 2014, a yellow-related person was taken away from a hotel in Dongguan. CFP data

        On September 18th, Dongguan issued the Opinions on Further Strengthening and Standardizing the Management of Entertainment Service Places and four supporting policy documents. The newly applied entertainment service places will be strictly admitted through front-end intervention, holding interviews and other measures. It is reported that after the whole industry was shut down and rectified at the beginning of this year, only 20% of the saunas in Dongguan have resumed business.

        On the morning of 18th, the Dongguan Municipal Government held a news briefing, and announced the newly issued "1+4 policy system" to strengthen and standardize the management of entertainment service places, including Opinions on Further Strengthening and Regulating the Management of Entertainment Service Places (hereinafter referred to as Opinions), Code of Conduct for the Management of Entertainment Service Places in Dongguan, Interim Measures for the Supervision and Accountability of Entertainment Service Places in Dongguan, Guidelines for the Supervision of Entertainment Service Places in Dongguan and.

        Huang Ximing, deputy director of Dongguan Public Security Bureau, revealed at the briefing that Zheng Dong, deputy director of the Provincial Public Security Department, said recently that the "1+4 policy system" in Dongguan is the most complete set of policy documents in regulating the management of entertainment service places in all provinces and cities. It is reported that the provincial government is currently drafting relevant laws and regulations on the standardized management of entertainment service places.

        Huang Ximing revealed that after the previous two-stage special campaign of "anti-vice" which lasted for six months, Dongguan has started the third-stage special campaign of "anti-vice" since September 18th, which will last until the end of this year.

[status quo]

Only 20% of sauna places have resumed business.

        The entertainment service places in Dongguan are called "obviously exceeding the market capacity", so how many such places are there in Dongguan? How much is reasonable? Facing this question from Southern Reporter, Huang Ximing said that there are currently 198 sauna places, 581 song and dance entertainment places and 832 foot massage places with complete licenses in the city.

        Since the beginning of this year, these entertainment venues have been shut down for rectification and reopened. As of September 17th, the public security department had accepted 41 sauna places (6 of which were closed by themselves), and the resumption rate was 20.7%. There are 478 song and dance entertainment venues (20 closed down by themselves), and the resumption rate is 82.3%; There were 652 foot massage places (14 closed down by themselves), and the resumption rate was 78.4%. He said: "How many entertainment venues are reasonable depends on the adjustment of the market."

        Yesterday afternoon, Southern Reporter telephoned several original sauna operators in Changping, Houjie and Tangxia. It is reported that at present, most of the 41 saunas that have resumed business are sauna places that belong to the regular health massage category.

[Policy Highlights]

Strict access, after registration, the public security and other departments are involved in the review and interview.

        The "Opinions" stipulate that a front-end pre-trial system will be established for the registration of entertainment service places, and the industrial and commercial departments will promptly push the application information of entertainment service place business enterprises to the government information resource sharing platform, and the local town (street) public security department will work with fire protection, culture, health and family planning and other functional departments to intervene in the review in advance, strictly control access, and prohibit illegal subjects from entering the market.

        "The existing market players in the entertainment service industry in our city, especially the sauna and foot massage places, obviously exceed the normal capacity of the market, too much and too much." Liu Huilin believes that efforts must be made to reduce market players. For the newly applied entertainment service places, we should strictly control the access through several measures, such as front-end intervention, holding interviews, admission commitment and filing management.

        Deng Tao, director of the Political Research Office of Dongguan Municipal Committee, believes that there is no conflict with the reform of commercial registration. Only after the operator has obtained the license, the public security, fire protection, health and other departments learned this information through the information sharing platform, intervened in the review in advance, and had a warning conversation with the operator in advance.

[Industry standard]

Real name registration of employees, video surveillance and police networking

        The Code of Conduct for the Management of Entertainment Places in Dongguan, which was promulgated yesterday, made detailed provisions on the management of sauna, song and dance and foot massage in ten aspects: "room, bed, lock, light, window, bell, shadow, person, photo and certificate". Including, no door locks, bolts, etc. shall be installed in rooms and boxes; No lighting lamp with adjustable brightness shall be installed; Install video monitoring equipment that meets national standards in key parts such as entrances and exits of places, reception halls, cashiers, etc., and connect with the public security department in the background; Employees can only take up their posts after obtaining a valid health certificate, and they should be dressed neatly and generously during the business period, and there should be no immorality. The real name registration management of employees …

【 hierarchical management 】

Those with low ratings will increase the frequency of inspection.

        Establish a hierarchical management system for entertainment service places. According to the situation of public security, credit, management, etc., regular assessment, grading, focus on strengthening the frequency and intensity of unannounced visits to key and sensitive entertainment service places. The evaluation and grading of entertainment service places takes half a year as a cycle, and the evaluation and grading results are dynamically reduced and periodically increased.

        "For example, this place was rated as Grade D because of the disorder of public security, so the relevant departments will focus on its supervision and increase the frequency of unannounced visits. And that place was rated as A-level because of good public security order, so the frequency of unannounced visits is not so much, just maintaining the normal management level. " Liu Huilin, head of the Economic Section of the Political Research Office of Dongguan Municipal Committee who participated in the policy drafting, said, "Moreover, this rating is not static, but dynamically changes according to the actual situation."

[Monitoring mechanism]

All major cases involving pornography are "handled in different places"

        The "Opinions" stipulate that the municipal public security department shall organize relevant police types or mobilize the police forces of public security bureaus and police stations in different places to investigate and deal with cases with serious cases, extremely bad influence by media exposure and cases assigned by superiors. Entertainment service places involved in major "pornography, gambling and drugs" crimes that need to be punished shall be handled in different places to avoid human cases, relationship cases, demotion penalties, etc.

        According to insiders of Dongguan police, it is not the first opinion to implement the investigation and handling system of using police in different places for pornographic gambling and drug trafficking cases. As early as a few years ago, Dongguan police had adopted the police system in different places for major pornographic gambling and drug trafficking cases, and the well-known Xindongtai Casino case in Dongkeng in previous years was the police system in different places.

[information linkage]

Non-public security departments shall report the clues related to pornography in time.

        Establish an information notification system, establish a unified and cross-departmental information management platform for entertainment service places, form a complete unified management model for entertainment service places from property leasing, license processing, hardware construction, business operation, supervision and inspection, hidden danger notification to illegal and criminal punishment, and realize the effective supervision of entertainment service places by various functional departments such as public security, industry and commerce, culture, health and family planning with one system and one set of data, so as to avoid the emergence of blind spots in supervision.

        At the same time, establish a clue circulation mechanism. All functional departments should strengthen communication and exchange information in their daily management. For illegal business activities that do not belong to the scope of investigation by this department, the relevant departments should be informed in a timely manner; The investigation and handling of reporting clues shall be summarized once every half month by the notification department, and a report shall be submitted to the local town (street) comprehensive management department.

【 Accountability 】

Four black gauze will be picked when one place is involved in yellow.

        The accountability mechanism is clearly defined in the Opinion Draft. For failure to perform or improper performance of statutory regulatory duties, or daily supervision, investigation and rectification of illegal and criminal acts of "gambling and drugs" in entertainment service places, or abuse of power, dereliction of duty, corruption and other circumstances, the main leaders, leaders in charge and direct staff of relevant functional departments shall be seriously investigated for responsibility. Incorporate the effectiveness of cracking down on illegal and criminal activities of "gambling and drugs" in entertainment service places into the annual work assessment of town and street leading bodies and the annual work assessment of comprehensive management of social management (safe construction) in towns (streets), and implement one-vote veto for units and towns (streets) that fail to implement their work and have major cases (accidents).

        On February 12 this year, the Dongguan Municipal Commission for Discipline Inspection issued an urgent notice. Anyone who fails to investigate and deal with it effectively and is reported to have activities related to pornography and verified, the party secretary of the local town (street), the director of the public security bureau, the director of the police station and the secretary of the village (community) will be dismissed first and then dealt with strictly according to regulations. Huang Ximing said that after the introduction of the "1+4" policy, the above provisions are still valid and will continue to be implemented.

Mayor Gong Zheng met with the Ethiopian Mayor Group to promote exchanges and understanding between Shanghai and major cities in Ethiopia.

Gong Zheng, Mayor of Shanghai met today (19th) with a delegation of Ethiopian mayors led by Adani Che Abbebe, mayor of Addis Ababa, Ethiopia and member of the Executive Committee of Prosperity Party.

龚正说,当前,我们正贯彻落实习近平主席考察上海重要讲话精神,聚焦建设“五个中心”重要使命,加快建成具有世界影响力的社会主义现代化国际大都市。上海重视与埃塞俄比亚的友好往来,愿在两国领导人的共同指引下,为推动中埃塞关系发展发挥更大作用。希望以共建“一带一路”高质量发展为契机,深化经贸与投资合作,热忱欢迎埃塞俄比亚企业参加明年进博会,我们将继续支持上海企业到埃塞俄比亚投资兴业,希望埃塞方为中国企业提供良好营商环境。我们也愿分享城市治理、城市更新等方面的经验,与亚的斯亚贝巴市等埃塞俄比亚各大城市加强交流互鉴,加强旅游合作,增进相互了解。

阿贝贝说,我们一直赞叹于中国及上海在经济社会发展上取得的巨大成就。两国双边关系不断深化,成为中非合作、南南合作的典范。希望与上海建立更紧密的合作交流关系,学习借鉴上海经验与模式,期待上海支持我们推进能力建设,助力技术创新,发展职业教育,推动经济社会发展,更好造福双方人民。亚的斯亚贝巴市是非洲门户城市,也是旅游胜地,希望通过双方共同努力,把两市关系推向新的高度。

埃塞俄比亚驻华大使塔费拉·德贝·伊马姆参加会见。

In 2023, the automobile price war hit the end, the fuel car map was cheap, and the new energy bought big brands?

After a whole year of automobile price war, it’s almost the end of the year, and some people have kept their car purchase budget. Are they still waiting for the so-called good opportunity? At least in front of the industry, there are still many potential consumers. When we are about to bid farewell to 2023, both car companies and various places have launched a new round of price reduction and subsidies to promote car consumption. So is the end of 2023 really suitable for buying a car? With this wave of promotional operations, which cars may be more worth starting?

After bidding farewell to "Golden September and Silver 10", the main car companies eagerly set off the "official surrender" wind. For example, after launching a limited-time discount of up to 20,000 to 20,000 (frigate 07) for its ocean network in November. Then in December, BYD launched a limited-time discount including fuel transfer fund ranging from 5,000 to 20,000 yuan for various models such as Han, Tang, Song and Yuan under Dynasty. This kind of large-scale official preferential strength is not an isolated case. According to incomplete statistics, the brands that have been clearly defined as "official decline" at the end of the year include Extreme Krypton, Extreme Yue, Changan Qiyuan, Zero Run, Deep Blue, FAW Toyota, Changan Automobile and so on.

In addition to these "winning numbers hit" car companies, including Volkswagen ID. series, which has been officially reduced before, and some models of Geely Galaxy and Haval "Dragon" series that we have learned from offline, also ushered in offline preferential growth in the near future. Even the operation has been reversed, and Tesla, which has raised prices many times at the end of the year, has been set off. In fact, there are also operations in the terminal, including insurance subsidies, old subsidies and new subsidies, and even the operation of picking up cars in different places to enjoy local subsidies. In short, in terms of price reduction at the end of the year, both China brands and joint venture brands, and even Tesla, which is famous for its direct operation, are showing their magic power.

As mentioned earlier, Tesla uses its own sales flexibility to "subsidize" operations in different places. It also highlights another action that is conducive to car purchase, that is, local car purchase subsidies. Since November, some places, including Nanjing, Changsha, Suzhou and Jiangxi Province, have stimulated automobile consumption by means of coupons or car purchase subsidies. The average subsidy for each car is mostly in the thousands of dollars. After all, in the context of stimulating consumption, cars, as a typical commodity, have undoubtedly become the core channel to expand domestic demand. Take the statistics of the National Bureau of Statistics as an example. In the first ten months of this year, the total retail sales of social consumer goods was 3.854 billion yuan. Among them, automobile consumption accounts for about 3.9 trillion yuan, accounting for more than 10%.

Compared with the clear purpose of promoting automobile consumption in various places, the reason why the automobile industry offered price reduction measures beyond the "Golden September and Silver 10" at the end of the year is relatively complicated. The first is the demand of car companies for impulse, such as BYD’s sales target of 3 million vehicles this year, as well as Geely’s 1.65 million vehicles and Great Wall’s 1.6 million vehicles. Domestic mainstream car companies basically still have some impulse pressure. Not to mention the joint venture brands that are facing market changes, whether for impulse or to make this year’s transcripts less embarrassing, they need to fight again at the end of the year.

Moreover, even if car companies want to be Buddhist, dealers may not take it lightly. According to the comprehensive inventory coefficient of domestic automobile dealers announced by China Automobile Association in October, it increased by 12.6% from September, reaching a high of 1.70. Interestingly, from January to October this year, domestic automobile production and sales increased by 8% and 9.1% respectively. Sales have increased, but the inventory pressure has not eased at the end of the year, but there are signs of aggravation. This can only show that the state of overcapacity of domestic cars is still obvious. As for the rest, the high probability is fuel vehicles, especially non-hot fuel vehicles. The same is the domestic sales data in the first ten months. The production and sales of new energy vehicles increased by 33.9% and 37.8% respectively year-on-year, and the market share has stabilized over 30%.

Then in this environment, can fuel vehicles still start? The answer is still yes. The impulse and inventory pressure faced by fuel vehicles are obviously higher than those of new energy vehicles at present. This means that fuel vehicles will generally come up with more attractive concessions at the terminal. For example, take the market of Audi A4L as a reference. At this stage, the landing price of its main sales models can be lowered to less than 270,000 yuan (or it involves other factors such as staging, for reference only). Just a year ago (before the purchase tax was halved last year), this price was not even enough for the naked car price after the discount. Similar scenes will be more intense next door to second-tier brands such as Cadillac, Lexus and British finidi. In short, many classic fuel vehicles or luxury fuel vehicles that once seemed out of reach seem to have entered a stage worthy of dreams for many people.

Of course, this does not mean that fuel vehicles can only buy high-end. In fact, the cost performance of low-end fuel vehicles is even higher. Because of the market of more than 250,000 yuan, fuel vehicles at least need to face the impact of various new energy vehicles. However, in the automobile market of less than 150,000 yuan, or even less than 100,000 yuan, the competitive environment of fuel vehicles will undoubtedly be more relaxed. This is not to say that there are not many options for new energy vehicles within 150,000 yuan. However, compared with the fuel car after the price reduction, there is a distinct dislocation in the product strength. For example, LaVida, Corolla, Sylphy and other classic joint-venture A-class cars, now the price of the terminal can fall steadily within 100,000 yuan. Even if there are needs such as personality and face value, players like Mazda 3 Angkeira have dropped to the level of less than 90,000 yuan early. As for the new energy vehicles with the same price, most of them are A0 players, and there is a certain gap in terms of practicality and workmanship grade. If we consider the demand for energy supplement in daily household scenes and the mileage is not exaggerated (for example, the annual mileage is about 10 thousand kilometers), then the cost performance of directly purchasing fuel vehicles will be higher.

As for new energy vehicles, considering that car companies have already held many technical measures to reduce costs, such as extended program, sodium battery, integrated die casting and so on. The main battlefield in the next stage will be that new energy vehicles will continue to put pressure on the fuel vehicle market within 150,000 yuan. In that case, unless the current preferential strength is attractive enough. Otherwise, ordinary household new energy vehicles with a price of about 150,000 yuan at this stage will still have to continue to observe. To put it simply, only when car companies are competitive can consumers make a profit. Under this logic, the middle and high-end new energy vehicles with a price of more than 250,000 yuan are relatively more cost-effective. Under the common competition between its own stock and fuel vehicles with the same price, new energy vehicles with this price are undoubtedly facing greater market pressure. Moreover, new energy vehicles at this price generally perform well in core product strength such as vehicle chip, intelligent driving hardware and battery technology. This objectively can also resist the phenomenon that the product experience is "depreciated" caused by technical iteration to a greater extent. Of course, all this is based on competitive prices and hardware, but also on brands with certain reliability. After all, the brand of new energy vehicles has also entered the initial stage of reshuffle, and with the after-sales problem, it is certainly not as "blindly greedy for cheap" as fuel vehicles.

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Producer/Wei Tian

Graphic photography//WangLei&JiangKun;

Image//Frankie

Video Editor, Director//MING

Makeup/Xinmiao

Hairstyle/Zhangfan Bon

Editor-in-Chief/Diao Jihan

Fine arts//sisi

Photography director/moving hero

Color matching/Benze

Producer/Shuai Youqi, Cathy

Manicure//Nana

Modeling Assistant/Yuan Ye, Duo Duo, Titi

Art Assistant/Lychee & Wang Haifeng

Cover Design/Jiao Ying

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Cover acknowledgement /PRADA

Wechat editor//Sika, p