Is Li Jiaqi’s original flower Xizi expensive?

Original title: Is Li Jiaqi’s flower Xizi expensive?

Hua Xizi, who gradually decoupled from Li Jiaqi, once again became a hot topic with Li Jiaqi.

In the live broadcast of Li Jiaqi on the evening of September 10th, when some netizens questioned that Hua Xizi’s eyebrow pencil was getting more and more expensive, Li Jiaqi said: "Stop talking nonsense. The eyebrow pencil has always been 79 yuan, which is difficult to buy." "Buy domestic products … sometimes I will find my own reasons. Have you got a salary increase in recent years? Have you worked hard?"

This statement immediately caused a heated discussion and continued to ferment on the Internet.

In the early morning of September 11th, Li Jiaqi issued an apology in Weibo: "I’m a salesperson at the cosmetics counter. I know that everyone’s work is hard and not easy. I’m really sorry that what I said didn’t meet your expectations." I didn’t reply immediately because I wanted to apologize to the girls in the comments after I finished my work. Anyone can put forward opinions and ideas about the products in the live broadcast room. As an anchor, I should always bring you positive energy and learn to control my emotions.

Source: Weibo.

But such an apology did not calm public opinion. Hot topics in Weibo, such as "Hua Xizi is the exclusive monetary unit of migrant workers", are constantly spreading on the Internet, causing "How expensive is Hua Xizi?" Wait for questions. "How much commission did Hua Xizi give Li Jiaqi?" ETC。

Source: Little Red Book

Aside from the problem of poor speaking style, it is not surprising that Li Jiaqi supports Hua Xizi. In fact, the relationship between Li Jiaqi and Hua Xizi can be traced back to the beginning of the brand.

Hua Xizi was founded in Hangzhou in 2017, with the core concept of "Oriental makeup, flowers nourish makeup". Among the brands that admire oriental cosmetics, Hua Xizi is undoubtedly the most eye-catching. From carved lipstick to compact with complex patterns, Hua Xizi has attracted the public’s attention with unforgettable packaging.

But what really made Hua Xizi rush out of the circle was his deep cooperation with Li Jiaqi. In 2019, when other brands were still deeply cultivating channels, Hua Xizi directly cooperated with Li Jiaqi, and achieved a sales jump with the help of the traffic and channel advantages of Taobao’s leading anchor.

According to the information data from Morketing, an integrated mobile marketing platform, Hua Xizi fans entered the live broadcast room in Li Jiaqi for the first time in March 2019. On the eve of June 18th of that year, Li Jiaqi introduced Huaxizi carved lipstick, and both products became popular products of Huaxiziming. In September of the same year, Hua Xizi officially announced that Li Jiaqi was the chief recommendation officer of the brand.

Source: Hua Xizi

The cooperation between Hua Xizi and Li Jiaqi has brought a very eye-catching performance. During the promotion period in double 11 in 2019, Hua Xizi ranked seventh in Tmall beauty category with a GMV of 250 million yuan. By 2020, Confucius ranked first in the domestic beauty cosmetics sales list with a GMV of 235 million yuan. At that time, double 11 ranked second in Tmall beauty category with sales exceeding 470 million yuan.

In addition, according to statistics, in the first seven months of 2019, Hua Xizi participated in 45 of the 118 live broadcasts in Li Jiaqi. From January to February, 2020, 40% of the sales of Huaxizi flagship store came from the live broadcast room in Li Jiaqi. At the public media conference in mid-2022, Hua Xizi announced his oriental beauty research and development system, and announced that Li Huiliang joined Hua Xizi as the chief scientist at the beginning of the year. At that time, Shang Lu, the chief product officer of Hua Xizi, told reporters that Li Jiaqi’s proportion in the company’s entire business was no more than 5%, and Hua Xizi was more interested in letting Li Jiaqi participate in co-creating products.

Although Hua Xizi is gradually unbundling Li Jiaqi, the marketing cost must be very high to reach such a deep binding cooperation with Taobao’s leading anchor.

Confucius is not a listed company and does not disclose financial data to the outside world. However, the premium power of beauty brands is realized through marketing. This is an indisputable fact and a common phenomenon in the industry.

Many insiders told Interface Fashion that for ordinary cosmetics, the cost of raw materials generally does not exceed 10% of the total cost. The price of packaging materials may even be higher than the price of raw materials. This means that most of the brand’s terminal retail expenses are still spent on marketing.

Huaxizi positioning high-end products, in terms of price, is indeed at a higher level among domestic brands.

According to the statistics of Guoji Feigua and Guoji, in April and May of 2023, Huaxizi ranked first in GMV of Tik Tok platform, and the average unit price fluctuated around 170 yuan. For reference, the average unit price of Perfect Diary is 124 yuan, and the average unit price of colorful candy under Polaiya’s make-up brand is 155 to 159 yuan. The unit price of high-end beauty products in Mao Geping is relatively highest among domestic beauty products, ranging from 241 yuan to 262 yuan.

The eyebrow pencil that caused controversy in the Li Jiaqi incident is a single product launched by Hua Xizi after lipstick and gas powder. The blogger in Little Red Book listed the price per gram of Huaxizi Eyebrow Pencil and other brands.

The price of Hua Xizi’s eyebrow pencil in 69 yuan is 0.07 gram, and the price per gram is as high as 985.71 yuan. According to the same unit conversion, Shu Uemura’s classic machete eyebrow pencil only costs 58.82 yuan per gram. Of course, there are also expensive eyebrow pencils from domestic and foreign brands. For example, Beifeiling Eyebrow Pencil costs 2812.5 yuan/gram, and COLORKEY Eyebrow Pencil costs 857.14 yuan/gram.

Source: Little Red Book

In addition, Hua Xizi’s eyebrow pencil is OEM. In addition to OEM business, its foundry, Shanghai Chuangyuan Cosmetics Co., Ltd. has its own brand-Marie Delgado, which is another well-known brand in China.

Hua Xizi’s domestic beauty brand pricing is indeed high, but expensive should not be the original sin of the brand. Brand premium ability is a powerful weapon for enterprises to obtain higher sales price, higher profit rate and better profit. The success of luxury brands is the best example, and if domestic brands can have a high premium, it is also an affirmation of "Made in China".

Li Jiaqi defended Hua Xizi’s brand mistake, saying it was blamed on consumers. If one day Huaxizi can own the same brand value assets as YSL and CHANEL cosmetics, Li Jiaqi doesn’t even need to say much when facing the high price query. Source: Interface News

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Reunion dinner in the "Happy Dining Hall" in Xichong, Sichuan

"Happy Canteen" is preparing for the reunion dinner.
(Going to the Grass Roots in the Spring Festival) The reunion dinner in the "Happy Dining Hall" in Xichong, Sichuan.
Nanchong, Zhongxin. com, January 28th Title: Reunion dinner in the "Happy Dining Hall" in Xichong, Sichuan.
Author Yao Xinyu
"I’m going to have dinner right away. Today, the Happy Dining Hall in our village has a reunion dinner! Happy New Year to you, too! " At noon on the 28th, He Congfang, a villager from Tiancheng Village, Taiping Town, Xichong County, Nanchong City, Sichuan Province, walked slowly towards the "Happy Dining Hall" while talking on the phone with his family.
"Have a reunion dinner!" The "Happy Canteen" next to the village committee of Tiancheng Village is very lively. As the Spring Festival approaches, it is the day when everyone gets together for the New Year, and dozens of villagers come to dinner on time.
At the same time, the kitchen next to the "Happy Canteen" is in full swing. Braised tofu, cooked pork, eight balls, boiled pork, steamed crispy meat … steaming dishes are baked and served to the dinner table one after another. "This dish is delicious", "My mouth is watering" and "It’s delicious" … While chatting around the round table, the old people craned their necks to look forward to the next dish.
"Everyone has worked hard this year. Thank you for your usual support for the work of the two committees of the village. I wish you a happy New Year. Let’s eat!" After the dishes are served, Li Fuming, secretary of the village party branch, said. "Happy New Year!" "Good luck in the Year of the Tiger" … Old people exchanged auspicious words, moved chopsticks and feasted.
"Happy Canteen" is preparing for the reunion dinner.
"This tofu rake is harmonious and comfortable to eat." "You drink this soup in a bowl, and it is warm." … At the dinner table, the old people take care of each other and are happy. "You eat this!" "You can’t bite this!" "I can bite!" Aside, He Congfang also had a reunion dinner and talked with the old man beside him. The "Happy Canteen" is full of warm flavor of the year.
It is understood that the village’s "Happy Canteen" began to operate in September 2021. The canteen was originally built in the village to solve the problem of eating for the villagers working in the work-for-relief project. Because young people go out to work, there are many left-behind elderly people in the village. Later, this canteen was simply built into an elderly canteen, and the left-behind elderly and widowed elderly people in the village were invited to eat in the canteen. When eating in the canteen, lonely old people don’t have to pay food expenses, and the funds are solved by the village collective economic income.
"I have a cerebral infarction for more than 10 years, and my legs and feet are inconvenient. I used to cook some noodles at home." He Congfang is 73 years old. His children are working outside the home, and they are usually alone at home. "But since the’ Happy Dining Hall’, we have eaten well and played well here. Everyone talks and laughs every day, and we old people are very happy!" Now, she comes to the canteen at noon every day, not only to eat, but also to chat with other old people, so she is no longer lonely.
Old people have a reunion dinner in the "Happy Dining Hall".
Li Shuchong, the former party branch secretary of the village, just retired last year, and now he has a new identity-the chef of the "Happy Canteen". The meals in the canteen at ordinary times and the dishes of the reunion dinner at the end of the year are all from his hands. "Usually, the canteen is usually two dishes and one soup, tofu, potatoes, cabbage and meat … Because most of the people who eat are old people, considering the bad teeth of the old people, we all make the taste of the dishes very soft, and everyone is very satisfied." Li Shuchong said with mirth.
At present, there are about 60 elderly people in the village dining in the "Happy Canteen". "Ordinary old people have a meal in 10 yuan, and lonely old people are free. Plus the chef’s salary and the cost of ingredients, it will cost more than 10,000 yuan a month, and the operating pressure of the canteen is quite high. Nevertheless, we will work together in Qi Xin to create a "happy harbor" for the old people in the village. In the next step, we will mobilize rural friends, volunteers and other forces to participate and continue to run the’ Happy Canteen’. " Li Fuming said. (End)
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On New Year’s Day, the elderly in this community in Hezhang County lived like this.

On the occasion of the New Year’s Day, in order to enrich the daily life of the elderly, inherit and carry forward the traditional culture, and improve the happiness index of the elderly in the community, recently, with the support of the project of "Love the Old and Love the Old" in Guizhou Daqu, the social workers of the Old and Love the Old Station in Jinsui Community of Hezhang County organized 25 elderly people in the community to carry out the theme activity of "Ruilong welcomes the new year and celebrates the New Year’s Day".
Before the activity, social workers learned several simple handicrafts to provide guidance for the elderly. Various handicraft materials such as colored paper, wool and cloth are carefully prepared to ensure that the elderly have enough materials in the production process.
During the activity, the old people showed great enthusiasm and creativity. They communicated with each other and shared their production experience. Two or three people worked together to complete many exquisite handicrafts. The works include handmade wealth trees, New Year firecrackers ornaments and so on, each of which is full of the hard work and infinite creativity of the old people.     
"Through this activity, we deeply felt the enthusiasm and vitality of the old people. With their own hands, they created a piece of handicrafts full of feelings and stories. These works not only beautify our site, but also witness the friendship and cooperation of the old people. " Social workers who participated in the activities said that in the future, more meaningful activities will continue to be held to provide more opportunities for social interaction for the elderly and let them feel the warmth and care of the community.
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