Google (GOOGL.US,GOOG.US) will add more PC games to its Play game store.

  This week, Google (GOOGL.US,GOOG.US) will hold the Google for Games Developer Summit and release a series of news related to Google Play service. One of the most important news is to add more PC games to the Google Play game service.

  Google Play Games was first launched at the end of 2021, providing a way for Windows 10 and 11 gamers to play Android games on their desktops or laptops. In a blog post released today (March 12th), Google revealed that the Play Games service will be expanded by providing a series of actual PC games. At present, the games that have been added include heaven 2M, Odin: Rising Varhala, The Original God and Dragon’s Breath: Silent.

  Just a few days before Google announced the addition of PC games to Play Games, Microsoft (MSFT.US) announced that it would stop supporting Windows Subsystem for Android, providing another way for Android games to run on Windows 11.

  In addition, Google also revealed some new features of the upcoming Google Play Pass. Google Play Pass was first launched in 2019, offering a selection of Android games, which can be played by paying once a month. Google said that from today, some Play Pass users will be able to access special game props and discounts of some games. These games include EA SPORTS FC Mobile, endless duel and monopoly Go.

  In addition, the standard Google Play store will add access to YouTube videos for some games, which will appear in the store list and the main page of the game. In addition, some games that contain in-game advertisements will now add interactive elements.

  Android game developers who use the Play Games service can now use a variety of login options. Any progress and achievements made by players in the game can be logged in and accessed on other devices through the same account.

Domestic beauty recovered in the first half of the year, and then what?

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

With the coming to an end of the "618 Promotion" and the eve of double 11 Promotion, domestic beauty companies have released their financial reports for the first half of 2023. Due to the repeated epidemic factors in the same period last year, the base was low, and many local companies returned to the track of positive growth.

Among them, Polaiya maintained the momentum of growth in the epidemic. In the first half of 2023, the revenue increased by 38.1% year-on-year to 3.63 billion yuan, and the net profit returned to the mother increased by 68.2% year-on-year to 500 million yuan. Judging from the revenue scale of local beauty companies, Polaiya is only 2.46 million yuan away from the number one "big brother" shanghai jahwa.

During the period, shanghai jahwa’s revenue increased slightly by 2.3% year-on-year to 3.63 billion yuan, and its net profit returned to its mother increased by 90.9% to 300 million yuan. Skin care business, represented by Yuze and herborist, has played a leading role in the growth. Although its total proportion is only 24%, it is not as good as the maternal and child business with 25% of revenue and the personal home care business with 47.6%. The latter two businesses have experienced different degrees of decline.

From the perspective of performance volume, Huaxi Bio and Betani are also hovering around the half-year revenue of 3 billion yuan. In the first half of 2023, Huaxi Bio’s revenue increased by 4.8% year-on-year to 3.076 billion yuan, and the net profit returned to the mother decreased by 10.3% year-on-year to 420 million yuan. Betaine’s revenue increased by 15.5% year-on-year to 2.37 billion yuan, and the net profit returned to the mother increased by 13.9% to 450 million yuan.

It is worth mentioning that Huaxi Bio and Betani are not willing to be simply defined as cosmetics companies in their external publicity. Zhao Yan, chairman of Huaxi Bio, has repeatedly stated publicly that Huaxi Bio is positioned as a biotechnology company. Guo Zhenyu, the chairman of Betaine, said that Betaine Group wants to build a big health industry group with healthy skin and ecology in China.

From the perspective of specific business division, the two companies also have similar brand matrix strategies-multi-brands each focus on a single skin problem.

During the period, Huaxi’s bio-functional skin care business decreased by 7.6% year-on-year to 1.97 billion yuan, but it accounted for the highest proportion of total revenue, reaching 63.9%. Although the medical terminal business and raw material business have achieved high double-digit growth, their proportion is far less than that of functional skin care products.

There are four major brands in the functional skin care business, namely Runbaiyan, which focuses on hyaluronic acid technology repair, Quadi, which is used for anti-aging skin care, BM muscle activity for oily skin care, and Mibel, which is used for sensitive muscle repair. Among them, Runbaiyan has the highest revenue, reaching 630 million yuan during the period. However, the volume of these four brands has not yet reached the leading position in the field of skin care, which requires the continuous investment of Huaxi Bio.

Unlike Huaxi Bio, which started from the hyaluronic acid raw material business and then developed its own brand in multiple lines, Betani initially established its position in the field of sensitive muscle repair with Winona’s single main brand. In the first half of 2023, the revenue of Winona, the main brand of Betani, reached 2.26 billion yuan, accounting for more than 95% of the total revenue.

During the period, Betani launched another high-end anti-Laozi brand, Keke. Recently, Betaine also released Befuting, an anti-acne brand assisted by AI diagnosis. How to run out of the second growth pillar from the cultivated new brands will be the key to whether Betani will build a "skin health industry group".

Running out of the second pillar brand plays an obvious role in supplementing performance and boosting market confidence for beauty companies, which is reflected in Polaiya and Marumi. The make-up brands Caitang and PL Love Fire under these two companies have become the highlights in financial reports for many times and are expected to become the second pillar sub-brands.

Caitang, a make-up brand of Polaiya Group, has maintained rapid growth for several consecutive quarters, and its proportion in total revenue has steadily increased from 5.3% in 2021 to 11.5% in the first half of 2023. The proportion of the main brand Polaiya in the total revenue has been stable at around 80% in the past three years. In addition, Off&Relax, a care brand, and Yuefushi, a popular skin care brand, are other sub-brands that Polaiya is still developing.

In the first half of 2023, Marubi achieved a revenue of 1.06 billion yuan, a year-on-year increase of 29.6%, and the net profit returned to the mother also increased by 11.6% to 130 million yuan. Marubi shares attributed the performance growth in the first half of the year to the phased results achieved by the online channel transformation and the high growth of the second brand PL. The proportion of PL’s fire-loving income has increased from 3.7% in 2021 to 29% in the first half of 2023.

It is noteworthy that the increment brought by e-commerce channels in Tik Tok has also become a feature in the financial reports of major beauty groups. In the future, the construction of emerging channels such as Tik Tok and Aauto Quicker will become the focus of many brands.

Take Marubi as an example. In the first half of 2023, Marubi, the main brand, achieved a rapid growth of double in Tik Tok and Aauto Quicker platforms, while the growth of Tmall flagship store of 28.3% was relatively weak. Two days before the release of the semi-annual report, Marumi announced the change of some investment projects of raised funds, and said that it would increase investment in live broadcast and marketing.

In the first half of 2023, the revenue of Shangmei shares increased by 25.7% year-on-year to 1.59 billion yuan, and the net profit increased by 60.7% to 100 million yuan. Among them, the revenue share of main brand Kans increased from less than 50% last year to 64.8% due to the increment brought by emerging e-commerce channels such as Tik Tok.

Dai Yuefeng, chairman of Shuiyang Co., Ltd., the parent company of Yumifang, said at the investor activity after the semi-annual report that he took over the adjustment of the company’s channel business in Tik Tok from the second quarter, and expected that the Tik Tok channel would have better performance in the second half of the year.

The semi-annual report of Shuiyang Co., Ltd. in fiscal year 2023 also showed that the revenue of Tik Tok channel, which was dominated by self-operated mode, increased by 137.4% year-on-year to 500 million yuan, and the number of its online stores was 48; The revenue of the Taobao platform, which integrates self-management, distribution and consignment business, fell by 12.6% year-on-year to 760 million yuan, and the number of its online stores was more, reaching 288.

At the same time, Dai Yuefeng is still directly managing the previously acquired French high-end skin care brand Effidan EviDenS de Beauté, and planning and adjusting the team division and business development direction of the main brand Yu Nifang.