Xiaomi builds a car, does it make a big move or does it make an internal injury?

foreword

At Xiaomi’s first press conference, Lei Jun invited young people to dinner and exchanged ideas with them. These people are called enthusiasts. The original version of Miui was created by the team and 100 enthusiasts. To this end, Xiaomi also filmed a micro-movie to pay tribute to enthusiasts, "Sponsor of 100 Dreams". Xiaomi also has a book called "Sense of Participation", which is about how Xiaomi lets users participate.

It can be said,Xiaomi stood with young enthusiasts from the beginning, iterating together and growing together.

However, since Xiaomi announced the construction of the car, Xiaomi Automobile has not had the extensive participation of enthusiasts like Xiaomi’s mobile phone. This makes every exposure of Xiaomi Auto seem mysterious, and even an oolong appears.

Recently, Wang Hua, the head of Xiaomi’s public relations, said that the rumor that "Xiaomi Automobile started at 149,900 yuan and has a battery life of 800 kilometers" was untrue.

At the same time, it is also said that the earliest source of the news about Xiaomi’s car pricing was the conjecture information reported by the media in May 2022. When someone asked questions, "Little Love Classmate" directly retrieved this information from the database.

He also said that Xiaomi Automobile will be released next year, so how can there be a price now?

In fact, before the first generation of Xiaomi mobile phone was released, enthusiasts were also speculating about the pricing of that year. At that time, the price of mobile phones with the same configuration was generally more than 3,000 yuan, but at the press conference, Xiaomi announced that the price of mobile phones was only 1,999 yuan. This price makes poor students and small white-collar workers firmly stand on the side of Xiaomi, witnessing the growth of Xiaomi from scratch to a new giant.

As early as 2021, when Xiaomi announced the start of making cars, senior Xiaomi fans designed the renderings of Xiaomi cars. He also gave the price of Xiaomi car according to the new energy vehicles with the same configuration at that time, with a maximum of 299,900, which was a four-door coupe.

Judging from the latest attempt of Xiaomi Automobile Road learned by the media, Xiaomi Automobile is indeed a four-door coupe, so if it is priced according to market friends, it is possible to approach the price of 300,000. But this price may have nothing to do with young people.

Therefore, although the oolong incident that was recently rumored that Xiaomi Automobile sold for 148,000 yuan was rumored,However, it reflects the expectations of Everbright users on whether Xiaomi is still on the side of young people.

Young people hope that Xiaomi, like Xiaomi 12 years ago, will fight against apples, cut the market price of cars with the same configuration by one third, and build a dragon slayer with performance comparable to that of 300,000 mainstream new energy vehicles that young people can afford.

Price binding user

The pricing strategy determines whether Xiaomi is for young people or middle-aged people. Is it cost-effective or high-end?

The market generally positions more than 300,000 as a luxury car market, which is mainly purchased by home users, middle-class and middle-aged.

About 100,000 to 200,000 is the ordinary car section, which is purchased by singles, ordinary white-collar workers and young people.

Statistics from the National Bureau of Statistics show that the proportion of families with cars in China has reached 41.67%, and 81.2% of the families with cars drive cars with less than 200,000 yuan.

In other words, if Xiaomi takes a cost-effective sales route, its car pricing will definitely be less than 200,000. The reasons are as follows

First of all,200,000 is the highest price that most car-owning families in China can accept.

Secondly, a research institute survey said that 53.7% of young people have less than 100,000 deposits. In addition, the survey and analysis data of a bank show that the per capita debt of young people after 1990 reached 127,900 yuan. Therefore, no matter whether young people rely on savings to buy a car or mortgage loans, they can spend up to 100 thousand to buy a car. If Xiaomi continues to follow the young people’s route, it must be priced in the range of 100,000 to 200,000.

Finally, according to the survey report of Youyi. com, the consumers of Xiaomi mobile phones are mainly between 20 and 35 years old, among which students account for about 60% of the total, followed by white-collar workers. In 2022, Easy Car Research Institute released an insight report on the auto market of prospective college graduates, showing that in 2021, the household income of prospective college graduates’ car buyers was higher than the overall level of passenger cars, of which 100,000-200,000 yuan accounted for nearly 40%. If you take the Xiaomi fan route, the purchasing power range of fans buying cars is also around 100,000-200,000 yuan.

However, in the field of new energy, regardless of foreign or domestic, the pricing of new forces to build cars is generally above 300,000 yuan.

First look at the market.

According to the latest data of Hurun Report, in 2022, there were 63 million households in the TOP 50 cities nationwide with an annual income of more than 300,000 (inclusive). According to the consumption habit of family car buyers who buy cars in one year, the sales volume of cars over 300,000 in China should be in the tens of millions.

However, according to the research report of Mavericks Research, the domestic luxury car market with a price of more than 300,000 yuan has increased rapidly since 2017, and the annual sales volume in 2021 will reach about 3 million, and the consumption will continue to upgrade. It is estimated that from 2022 to 2025, with the increase of the per capita disposable income of domestic residents and the centralized release of the demand for car buyers from 2014 to 2018, compared with the mature automobile markets in Europe and America, the share of domestic luxury brands is expected to continue to increase to more than 15%, and the total sales volume in 2025 is only 4 million.

In other words, the sales volume of China’s 300,000 luxury car market will still be short by millions in the next few years, which is still a big blue ocean. The new car companies that have entered the circle still have the opportunity in this big blue ocean.Have a piece of the action.

Followed by industry development practices.

As a new force of new energy, the general market strategy is from high-end to luxury and then to volume. Especially in the initial stage of capacity climbing market verification and brand establishment, creating high-end personnel has always been the priority brand route for new energy vehicle companies.

Why is the price of electric vehicles with new car power generally higher?

Weilai and ideal prices are all above 300,000 yuan, and the prices of other new brands are generally above 200,000 yuan, while the prices of pure electric vehicles with old brands are relatively close to the people. Is it because the new car-making forces have higher technical content?

There is a concept here called vehicle integrity. Whether Volkswagen or Toyota, before entering the new energy track, these old car companies have completed the whole industry layout, including their own R&D and production platforms and capital talent reserves, as well as external supply and sales channels. After years of cooperation between traditional car companies and third-party suppliers, many core technologies have really achieved joint development.

That is to say,The higher the integrity of the vehicle, the greater the advantage of the supply chain and the lower the cost, and the products with lower prices can be produced under the same configuration.

Some commentators believe that the more complete and mature the industrial chain layout, the lower the R&D, production, sales and after-sales costs of car companies, and the mature sales channels all over the country can also pass on the operational risks of car companies. The lower operating costs directly determine BYD, Tesla, SAIC, Geely and other car companies have the ability and space to price lower.

To put it simply, it is very simple to sell your car expensive, as long as you purchase the existing supply chain and add profits; But buying a car cheaply requires real skills, perfect infrastructure, technology, sales, capital, talents, production, especially a long-term deep-rooted supply chain system, cooperative OEM bargaining power, and even self-built factories.

This is also why the Japanese media tore down Wuling Hongguang, but it is puzzling. Why can it be sold so cheaply? Why didn’t Tesla model3 sell for 500,000 yuan before Shanghai Construction Factory, and now it only costs 220,000 yuan?

For customers, selling expensive is high-end. For car companies, having the ability to sell cheaply is the dragon and phoenix in the car and the leader among people.

So will Xiaomi take the high-end route like a new force to build a car?

At present, in the supplier negotiation stage, the initial cost of Xiaomi will not be too low, which may affect the selling price.However, Xiaomi gene has strong bargaining power, so the final price is a variable.

Lei Jun said in his speech that Xiaomi, who was still a small company in Zhongguancun in 2011, had to make the best mobile phone and use the best supply chain from the beginning, but at that time Xiaomi was unknown, and some giants in the supply chain simply ignored them.

Finally, Lei Jun got in touch with Sharp in Japan through some connections. On March 26th, 2011, Lei Jun took Lin Bin and Liu De to Sharp headquarters in Japan, but at that time, he was confronted with a nuclear radiation leak in Japan, and only three of them were on the plane.

On the other hand, combing Xiaomi’s entrepreneurial experience, initially focusing on cost performance, splitting Redmi, facing young people, the price has been hovering around 799-1999 yuan for a long time, which leads to its high-end disadvantage.

As early as 2019, Xiaomi proposed a high-end strategy. A landmark operation is to spin off Redmi and adopt a dual-brand strategy. In Lei Jun’s words, Redmi focuses on the ultimate cost performance, focusing on e-commerce, while Xiaomi focuses on high-end and offline new retail. The road to high-end is imperative.

In Xiaomi’s business model, Xiaomi’s mobile phone is used as a starting point to construct an ecological chain through IOT equipment, strengthen the user experience, build a complete closed loop of traffic, and finally realize it through Internet services.

As an important part of the networking of Xiaomi cars, if the business model of Xiaomi software, hardware and Internet continues, it will certainly benefit consumers in hardware, which will objectively lead to a low brand premium. This is of course a good thing for consumers, but Xiaomi needs to make more efforts to convince suppliers.

However, recently, the media broke the news that Lei Jun had "convinced" the board of directors overnight that the overall profit rate of Xiaomi’s hardware would not exceed 1%, and the profit would depend on software services and ecosystem.

Therefore, from the general situation, Xiaomi Automobile will take the high-end route. But from the bigger picture, young people are the basic dish of Xiaomi, and Xiaomi can’t give up.Cars are a part of Xiaomi’s AioT ecology, and Xiaomi can’t be separated from the ecology, especially the business model that Xiaomi is proud of. But no matter whether it is cost-effective or high-end, one thing must be done: the automobile supply chain. Whether the brand is high-end or not is not the primary consideration at this stage.

Xiaomi’s internal strength: investing in research and development, opening thousands of stores, reducing costs and increasing efficiency.

In the past few years, although Xiaomi did not enter the market to build a car, he made a comprehensive investment in the whole chain of the supply chain. From the perspective of Xiaomi’s investment in car making, quote the lines of the movie "Flying Life":In the past, the cost that the new forces could not come down, Xiaomi could come down; What you couldn’t do in the past can be done now.

As early as 2013, Lei Jun visited elon musk, CEO of Tesla, twice in the United States, and was inspired to start a journey of automobile investment.

In November 2014, Shunwei Capital participated in the establishment of Weilai Automobile as a co-sponsor. In 2017, Shunwei Capital invested in Xpeng Motors. In 2019, when new energy sources were cold, the pressure on car companies suddenly increased, and Shunwei Capital sent life-saving money to ensure that Wei came to Tucki.

In addition to investing in the whole vehicle, Lei Jun has begun to invest in the automobile circle through "multi-carriage" such as Shunwei Capital, Xiaomi Group and Xiaomi Changjiang Industrial Fund, involving the whole vehicle, three power systems, autonomous driving, car networking and other fields, and a huge automobile travel empire.

On the new energy core three-electricity system, Xiaomi’s investment can be described as stable and accurate. In December 2020, Xiaomi Changjiang Industry Fund participated in the Pre-A round of financing of AVIC Lithium Battery; In September 2019, Shunwei Capital participated in the Oyix B round of financing, which mainly focused on the electronic control technology of new energy vehicles; In July 2021, he participated in the A+ round financing of Haizhibo Electronics, which is the core component supplier in the field of automotive intelligent chassis, mainly providing automotive electronic vacuum pumps and electronic boosters; In August, 2021, he participated in the Pre-A round of financing of Aimi Technology, which mainly developed precision reducers.

In addition to the three power systems, Xiaomi’s investment in intelligent sensing, autonomous driving, algorithms, cmos hardware, HUD and other intelligent directions has gradually formed a scale.

If we only invest in an electrified and intelligent industrial chain, then building a car by Xiaomi is nothing more than recreating a Tucki. However, Xiaomi’s ambition lies in the sea of stars. Xiaomi has laid out the whole life cycle of cars, including making cars, buying cars, driving, repairing cars, parking and selling cars.

Since 2011, Xiaomi Group has invested in about 20 enterprises involved in after-vehicle service provision, covering a wide range of fields, including travel service, automobile transaction, logistics and distribution, smart auto insurance, automobile maintenance, smart parking and life cycle solutions.

Xiaomi invested in the automobile industry chain with early layout, deep participation and wide coverage, and has formed the embryonic form of the millet industry chain, and the orchards have been covered, except for the step of picking fruits by making cars.

The reason why Xiaomi works so hard in the supply chain is because of the pressure from suppliers when Xiaomi made mobile phones in the past. In the early days, the production capacity of millet was insufficient, and it often needed to be robbed, which led to users’ incomprehension; Key components such as memory and screen depend on Korea and Japan in the early days. One year, Samsung cut off the supply of Xiaomi, and Lei Jun went back and forth to negotiate at Samsung headquarters four times.

These experiences made Xiaomi learn from a painful experience and chose to build a supply chain before building a car. After fixing the supply chain, after reducing costs and increasing efficiency, how big is Xiaomi’s winning face?

The new forces used to invest a lot in marketing. Last year, Weilai Automobile’s marketing expenses reached 10.537 billion yuan, up 53.2% year-on-year. Last year, Weilai Automobile sold only 122,500 vehicles, and after sharing, the marketing expenses of each vehicle reached 86,000 yuan, making it the most willing to spend money on marketing.

In the final analysis, the new forces started late, and there is no huge 4S store system of traditional car companies, so a high marketing system is needed to occupy the minds of users to achieve sales and final delivery.

New energy car companies are faced with a dilemma, either spending money on 4S stores or spending money on traffic. In short, this part of the cost cannot be reduced. After all, Tesla, which claims not to advertise, will spend as much as $4.5 billion on marketing in 2021. Because even if advertising is abandoned, car sales still need to pay the rental of sales venue, utilities, office supplies, legal fees, sales and marketing expenses, telephone and travel expenses of the company, as well as the salary and sales commission of sales personnel, insurance premiums, the cost and freight of vehicle transportation and transportation supplies. It is an out-and-out heavy asset industry.

This is also the reason why Weilai Tucki’s ideals have been short of money even though they have melted a lot of money. On the contrary, BYD Great Wall Geely’s new energy vehicles are profitable because they have built a complete offline sales system, although their profits are not high.

However, the entry of technology companies such as Huawei into the car-making industry has changed this situation.

Sohu Auto counted the outlets in 31 provinces and cities in official website, with a total of about 965 stores, of which 243 were built by AITO (including experience exhibition halls and user centers), accounting for 25.2%. Many northwest regions and small and medium-sized cities are mainly covered by Huawei’s stores.

In fact, with the decline in smartphone shipments, Huawei dealers are also happy to sell cars in Huawei stores.Li Xiang, the founder of LI, said that due to Huawei’s joining, M7 in the field of inquiry directly crippled Li ONE, which led to the early shutdown of Li ONE. The biggest sales channel in the world is from Huawei stores.

The sales ability of Huawei’s thousands of stores is terrible. If we measure Xiaomi’s car by this standard, Xiaomi will simply win.

There are 10,000 stores under the rice noodle.

Snowball reports that the average monthly shipment of Xiaomi noodles will be around 1 million next month, and first-line stores need to sell more than 660 mobile phones every month if they want to break even. Huawei only needs to sell more than 200 units a month to break even. This shows that the sales capacity of Xiaomi store exceeds that of some friends, but the profit of single machine is not high. If Xiaomi cars are introduced for sale in stores, then dealers are actually happy to sell cars. Because even if you buy a car at a profit of 1%, if you sell it at a cheap price of 100,000 yuan, it will be a full profit of 1,000 yuan, while the profit of a 2,000-yuan Xiaomi mobile phone (the official profit rate is 5%) is only 100 yuan, which is ten times higher.

Whether you are an experience store or a 4S store, or you can put Xiaomi cars in existing stores, you can save a lot of money. From the perspective of the benchmarking industry, there is no need to worry about the initial sales of Xiaomi, so it is enough to give profits to consumers and set a relatively low price.

In addition, Xiaomi value-added services can dilute the profit pressure of Xiaomi hardware and have more room for price reduction. I won’t go into details here.

Everything is ready for Xiaomi to build a car, and he has to go to Sandao Pass.

To sum up, Xiaomi has invested in Tucki Weilai and will not join the development camp of new forces in principle. Xiaomi is likely to take the BYD route instead of the Tesla route, and take the first step in the100,000 range before making a million-class luxury car. After all, in the price range of more than 300,000, it is a middle-aged market, and young people don’t have that much money in their pockets. About 100,000 A-class performance car market segments may be the main battlefield of Xiaomi Automobile in the future. In order to achieve this goal, Xiaomi has reduced costs and increased efficiency by investing in supply chain, 10,000 offline stores and Internet value-added services.

Now it seems that it is just waiting to build a car.

However, it seems that Xiaomi is ready to build a car, and he has to go to Sandao Pass.

1, the car qualification problemXiaomi chose to apply independently, which is a very difficult road. The competent department has not approved the new car for a long time.

According to the existing automobile production management requirements, the production and sales of new energy vehicles need two qualifications: one is the license qualification of the National Development and Reform Commission, and on the basis of the approval of the National Development and Reform Commission, enterprises need to build factories within two years and start selling vehicles within three years; The second is the accreditation qualification of the Ministry of Industry and Information Technology, which meets the Regulations on the Administration of New Energy Automobile Manufacturers and Products Access.

Because it is too difficult to apply for the qualification independently, in the past few years, new car-making enterprises, represented by Weilai, Ideality and Tucki, have chosen two development modes: buying production qualification at a high price and seeking OEM.

There have been rumors that Xiaomi may acquire a qualified Baowo car. However, in November last year, the Ministry of Industry and Information Technology officially cancelled the production qualification of Beijing Baowo, and the acquisition rumors were broken.

At present, it seems that Xiaomi has only one way to apply for the qualification of self-made cars. However, some insiders believe that the cancellation of Beijing Baowo’s production qualification is equivalent to the clean-up of backward production capacity, and it is logical that the vacated production qualification and production capacity vacancy will be made up by Xiaomi Automobile, which has automobile production capacity and meets relevant standards. This is good for Xiaomi Automobile, which is planned to be mass-produced in Beijing in 2024.

2. Homogenization.Regardless of the cost performance or high-end route, there are star products on the market, and it is difficult to highlight the selling point of Xiaomi before it is released.

At present, among the mini-cars within 50,000, there are Wuling Hongguang miniev and QQ ice cream, BYD Qin plus and Song plus at the price of 10-20, and the price of 200,000-300,000 is the main battlefield of joint venture new energy and new forces. There are star products at almost every price. In other words, Xiaomi has competitors at any price, any model and any consumer group. Before the car is sold, everything is unknown.

3. The most direct issue is pricing.If you set it high, you will lose young people. If you set it low, you can’t guarantee the quality of fever. The most important thing is that Xiaomi should find his position in the market segment.

Weilai and the ideal target customers are home users, so they choose home SUV and MPV to enter the game; Tesla and Tucki mainly attract the urban middle class who like science and technology at the price below 300,000, so they choose the coupe type; Wuling Hongguang miniev locates baby buses and young people who just go to work, so it chooses mini-cars. BYD Geely’s new energy is mainly aimed at the third-and fourth-tier markets, with comprehensive vehicle coverage and star products.

The automobile market is large enough, and deepening any market segment is the scale of tens of billions, which is equivalent to recreating a millet.The ideal monthly sales of 10 billion is because the market segment of family SUV and MPV has been identified; In May this year, the sales volume of BYD Qin plus surpassed Sylphy to become the first, because it identified the pain points of ordinary users, especially young users in the sinking market, and gained a firm foothold in the market segment of A-class hybrid cars.

For Xiaomi Automobile, how can it be both cost-effective and high-end for young people? Is really worth thinking about before going to the market.

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Daxing Airport welcomes the maiden voyage of Hong Kong Express Airlines. Hong Kong teachers and students feel the pulse of development in the Mainland.

  Xinhua News Agency, Beijing, March 12 (Reporter Luo Xin) On the 12th, flight UO260 of Hong Kong Express Airlines successfully arrived at Beijing Daxing International Airport, marking the official arrival of Hong Kong Express Airlines at Daxing Airport.

  It is reported that Hong Kong Express Airlines Beijing Daxing round-trip route plans to carry out one round-trip flight every day, with flight numbers UO260 and UO261 respectively. Li Ziwei, Business Manager of Aviation Business Department of Daxing Airport, said that after the opening of Hong Kong Express Airlines, not only the daily average flight volume from Daxing Airport to Hong Kong has been improved, but also the flight time distribution covers the morning, noon and evening, which has effectively improved the service level and market competitiveness of Daxing Airport.

  As an international aviation hub, Hong Kong has a unique geographical location and connectivity advantages. The opening of this route will further promote economic cooperation, trade and cultural exchanges between Beijing and Hong Kong, and better meet the travel needs of business, tourism, study and other passengers in the two places.

  Under the arrangement of airport staff, a visiting group from Hong Kong started a study tour: stamping and punching cards next to the 3D printed landscape, and taking a group photo in front of the Beijing central axis art installation … …

  "Daxing Airport gives people a spacious and comfortable feeling. Today, we are taking students to study at the airport. The design concepts and artistic installations in the airport have made us feel Beijing’s profound cultural heritage and technological innovation." Li Weilang, a teacher at Huaren Primary School in Panyu Club, Hong Kong, said, "In recent years, the school has strengthened exchanges and enhanced mutual understanding with sister schools in the Mainland. In the future, I hope to learn more about the daily life of mainland citizens and deepen mutual friendship. "

  "I was very excited when I flew for the first time. All kinds of snacks on the plane were delicious." Yi Yijia, a primary school student at Hong Kong Jiulong Lixian School, said, "Beijing is beautiful. This trip to Beijing is short. I want to visit the Forbidden City and the Great Wall in the future."

  "This is my second visit to Beijing. Daxing Airport is very spectacular. Today’s study tour has taught me a lot about Daxing Airport. I am very proud to see the five-star red flag hanging above the terminal building of Daxing Airport. " WangJunXi?, a sixth-grade student from Hongkong, said.

  According to reports, thanks to the strong recovery of short-distance leisure tourism, the flight volume of Hong Kong Express Airlines has returned to the pre-epidemic level in 2023. Hong Kong Express Airlines hopes to promote cultural exchanges between Hong Kong and the Mainland through the expansion of the route network in the Mainland, so that Hong Kong people, especially young people, can have a deeper understanding of the history, culture and social development in the Mainland.

The spring of China movies was abandoned by the cinema?

During the Spring Festival, Hi, Mom, a masterpiece of dark horse, and Detective Chinatown 3, who have been waiting for a long time, kept searching all the way.

Comparatively speaking, Andy Lau, the heavenly king of exploring the universe in Tang Dynasty, is faced with the situation that the pre-sale of his new work Crowd is low and the film arrangement is insufficient.

Don’t, just sent to Shock Wave 2 tianwang liu missed again?

Perhaps, all these questions need to be returned to the turbulent crowd to find the answer.

There are spoilers in this article.

one

The vast sea of people, most people are in their own life track step by step, living a repetitive life that can be seen at a glance.

But Chen Xiaomeng is different because he chose to end his life today.

As an extra actor, 32-year-old Chen Xiaomeng still lives a hard life with no hope of becoming famous. She owes money for eating, smoking, drinking and renting a house, and is severely abandoned by her ex-girlfriend.

After burning the old photo and ID card, he put his head into the hanging rope prepared in the morning.

However, at this time, the mobile phone suddenly rang, and he immediately shook his shaky desire for death, and the rope seemed to be broken.

At this time, Chen Xiaomeng found a bathing center experience coupon in a garbage dump-like home, and he decided to enjoy it again before he died.

It’s just that Chen Xiaomeng didn’t expect that an opportunity to "restart life" came to the fore.

Because the hand slipped, the soap that Chen Xiaomeng dropped caused another customer to fall to the ground. It happened that the other customer’s key fell to the ground and was discovered by Chen Xiaomeng.

As early as before entering the bathroom, Chen Xiaomeng found that the other party was wearing famous brands and watches, so he made a bold move-exchanged the locker keys of the two.

What surprised the furtive Chen Xiaomeng even more was that this key also brought him luxury cars, luxury houses and endless money, which simply opened the door to a new world.

However, Chen Xiaomeng, who is worried about being a coward, secretly came to the hospital to "visit" the owner of the key-Zhou Quan, only to find that the other party actually lost his memory.

Since then, a small group of people who attempted suicide have successfully stayed in a luxury house for free, and the rich who have slipped and lost their memory live in low-rent housing, but they can’t remember who they really are.

However, with the arrival of a work phone call, Chen Xiaomeng found himself making a big mistake.

Because, the job content received by Zhou Quan is: kill Zeng Jiurong, the fox who seduced his man, for the catering tycoon Hui Jie.

This means that in order to continue to live as a comprehensive person, Chen Xiaomeng must boldly open a completely different life.

At the same time, the fake Chen Xiaomeng, who is slowly looking for herself, is also undergoing a test.

Out of obsessive-compulsive instinct and work habit of being good at analysis and planning, Zhou Quan, who has amnesia, began to record and analyze Chen Xiaomeng’s personality characteristics and life rules with a notebook.

He not only made the low-rent house which was originally a garbage dump neat and comfortable, but also carefully read all the acting books in Chen Xiaomeng’s family and became a professional actor in the future.

Moreover, in this period of life, he met an unexpected love.

It’s a pity that nature has tricked people. Just when the fake Chen Xiaomeng was ready to take another step towards his lover, he regained his memory.

Confronting the thief Chen Xiaomeng and solving the mess left by the other party, we still have to find ways to keep our sincere love and remember who we are, and we still face a series of problems to be solved.

2

In the plot setting, Crowd of People is more like a luxurious version of the film and television "deformation meter", and even the film propaganda also focuses on the slogan of "changing the living method, turning the cow into Kun".

The eye of the story lies in the exchange of two men in life-Andy Lau, who plays the killer, and Shawn, who plays the group role of Chen Xiaomeng.

Andy Lau, who has participated in many classic works, has completely interpreted two different identities, from her caution and contrast after her amnesia to her decision of war and her tender feelings after her memory was restored, and is worthy of being the best actor.

In recent years, Shawn, his opposite, has captured a large number of fans with her good reputation in Sheep Without A Shepherd, and also proved her good acting skills.

The most interesting thing is that after a thorough memory recovery, the middleman, who is a killer, is thorough and ready to use Chen Xiaomeng’s suspended animation to solve the mess left by the other party. The two of them started a rehearsal about death.

At first, Chen Xiaomeng, who played the deceased, played many plays and died slowly. After being rejected, he died too simply. Zhou Quan had to personally demonstrate the whole process from surprise and fear to unconsciousness, convulsions and death, so that Chen Xiaomeng could study hard.

This means that Andy Lau needs to provide a death performance that can convince the audience, and Shawn needs to perform three different death performances.

The finished product proves that in the process of frequent laughter, both of them have contributed seemingly basic but distinct performances.

In addition to the two men who have achieved each other, there are two important women in Crowd.

One is Li Xiang, a self-media person played by Wan Qian.

As a professional woman, she works vigorously, and as a single mother, she also has her own vigilance and kindness and sincerity.

At first glance, her love with Zhou Quan was abrupt, but actually it was logical, which enriched Andy Lau’s consideration.

Another eye-catching woman is Sister Hui played by Huang Xiaolei.

Speak authentic Sichuanese, she fought ferociously in front of the younger brother for a while, and then she became a bitter girl who was cheated by love rat and love rat. Her performance was relaxed and her sadness and joy were just right. She was an indispensable villain in the whole film and an important comedy output.

three

In fact, The Crowd is adapted from the Japanese film The Method of Stealing Keys. Before that, South Korea also remake Lucky Keys, and the douban scores of both of them are not low.

Therefore, when this script came to China, more questions were: Why did it have to be remake again?

Just like The Perfect Stranger and The Invisible Guest, the story of the exchange of life between a small group performance and a killer has been put on the screen again and again, mainly because the script is solid and far-reaching.

No matter what the Japanese, Korean and Chinese versions of the killer are called, he always keeps a good habit of self-discipline, neatness and organization in different situations, so he has changed the life of group performances.

And the group performance that did something wrong with a single thought is always kind in the process of unlocking different life experiences, and eventually becomes the protagonist of his own life.

Two characters collide frequently, just to prove to the public that habit changes life and kindness saves it.

Under the theme of such a high-value output, the real problem that we have to face when we come to China is how to realize localization and adaptation.

With the help of his experience in dealing with the crime comedy Nobody, director Rao Xiaozhi obviously provided a useful attempt-just leaving the framework and recreating the plot.

Therefore, compared with the Korean version, which pays more attention to love than plot, the China version pays more attention to shaping the protagonist image.

Compared with the Japanese version, which strengthened the plot and the abrupt turning point of the emotional line, the China version laid a complete emotional development vein for Zhou Quan and Li Xiang.

Although faced with questions such as the lack of preparation for the self-transformation of the two men, the suspension of love drama and the lack of grounding gas in the comedy of little people, at least this story from Japan has been trying to adapt to the soil of China.

What moved the fans even more was that they traveled all over the studios and paid tribute to the famous scenes in Andy Lau’s works again and again, and invited The Wandering Earth director Frant Gwo to say, "Thank you for your contribution to China’s films."

Just like Andy Lau and Shawn who made guest appearances in Detective Chinatown 3, actors Lei Jiayin and Guo Jingfei who appeared in Crowd, directors Lu Yang (A Writer’s Odyssey) and Frant Gwo (The Wandering Earth) are all conveying one thing: behind the war-torn Spring Festival at the box office, there are always a group of creators who love movies. No matter whether it is remake or originality, everyone is looking forward to the next spring of Chinese movies.

The picture in this article comes from the Internet.

@Movie

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Freezing rain+first snow, rare ice beauty appears in Wuhan

On February 3rd, two days of freezing rain and a night of snowfall, the streets of Jiangcheng Wuhan and the trees and flowers in the park were covered with crystal clear ice, which was beautiful.

Freezing rain+first snow, rare ice beauty in Wuhan 1
Freezing rain+first snow, rare ice beauty in Wuhan 2
Freezing rain+first snow, rare ice beauty in Wuhan 3

On the morning of the same day, Jimu journalists saw in the Liyuan Square and Tingtao Scenic Area of East Lake that the red fruits and plum blossoms in bud on the green trees were wrapped in ice and became "Sugar-Coated Berry", walking among the Yushu Qionghua in the garden, as if they were in a fairy tale world.

Freezing rain+first snow, rare ice beauty in Wuhan 4
Freezing rain+first snow, rare ice beauty in Wuhan 5
Freezing rain+first snow, rare ice beauty in Wuhan 6
Freezing rain+first snow, rare ice beauty in Wuhan 7

At 8 o’clock in the morning, Wuhan Meteorological Observatory issued an orange warning signal for road icing: It is expected that there will be road icing that has a great impact on traffic in Wuhan from today to tomorrow, so please take precautions.

Freezing rain+first snow, rare ice beauty in Wuhan 8
Freezing rain+first snow, rare ice beauty in Wuhan 9

Huang Shifeng, a journalist with extreme eyes.

The meaning has changed for thousands of years. Where did New Year’s Day come from?

Beijing Daily Supplement | Author Zheng Xuefu
New Year’s Day is coming. Where does New Year’s Day come from? How did it enter people’s lives? New Year’s Day is called "three yuan" in ancient times, that is, the yuan of the year, the yuan of the month and the yuan of the time. It is also called Yuan Chun, Yuan Ri, Yuan Zheng, Yuan Chen and Yuan Shuo. For thousands of years, the meaning of New Year’s Day has changed several times.
Ancient New Year’s Day was the Lunar New Year.
New Year’s Day originated from the legend of Zhuan Xu, one of the three emperors and five emperors. In ancient times, there were four New Year’s days, namely, the first day of October, the first day of November, the first day of December and the first day of January.
The earliest calendars in China are the six ancient calendars of Huangdi, Zhuan Xu, Xia, Yin, Zhou and Lu, which are collectively called "Ancient Six Calendars". According to the calendar method, the twelve months of a year are Zi, Ugly, Yin, Mao, Chen, Si, Wu, Wei, Shen, You, Xu and Hai. The first month of each year is January, and the first day of each month is the first day. Before Emperor Wu of the Han Dynasty, the first month of each dynasty was different. Huangdi calendar, Zhou calendar and Lu calendar all take Zi Yue as the first month, which is called Jian Zi Yue, which is now November of the lunar calendar, and the first day of November is New Year’s Day. Meng Chun was the first month in the Xia Dynasty, and New Year’s Day in the Xia Dynasty was the first day of the first lunar month. The Shang Dynasty used the Yin calendar, the first month of which was December of the lunar calendar, and the first day of December was New Year’s Day.
During the Spring and Autumn Period and the Warring States Period, the Emperor of Zhou was weak and weak, competing for hegemony, and the vassal States went their own way, no longer pursuing the exact date of the Zhou Dynasty, so the time of New Year’s Day was different. After Qin Shihuang unified the world, he also unified the calendar and promoted the Zhuan Xu calendar, with October as the first month and the first day of October as New Year’s Day.
After the establishment of the Han Dynasty, Emperor Gaozu followed the Qin calendar, but with the development of agricultural production, it became more and more uncomfortable with the common spring, summer, autumn and winter. In 104 BC, Emperor Wu of the Han Dynasty promulgated and implemented the taichu calendar, and changed this year to the first year of Tai Chu, officially confirming the first day of the first month in the summer calendar as New Year’s Day. In the following two thousand years, although several emperors have changed the calendar to the beginning of the year (such as Wang Mang’s stipulation that the first day of December is the beginning of the year), the summer calendar has been used as a whole. Therefore, the lunar calendar we are using now is also called the "summer calendar".
New Year’s Day in ancient times was not the present New Year’s Day, but the Lunar New Year. Wu Zimu’s "Dream Liang Lu" said: "The first month of the first month is called New Year’s Day, and the custom is called New Year’s Day. One-year-old festival, this is the first. " On New Year’s Day, the emperor will hold a grand ceremony to celebrate the new year and offer sacrifices to his ancestors and gods. The emperor will lead a group of princes and ministers to celebrate the Empress Dowager Palace to express his filial piety and blessings. And the courtiers should also pay homage to the emperor to congratulate New Year’s Day.
In the Qin Dynasty, officials had a "leave" system on New Year’s Day, in the Han Dynasty, there was a "rest" system, and in the Tang Dynasty, officials had a seven-day holiday on New Year’s Day, which became a legal system. Folk customs such as setting off firecrackers, hanging peach symbols, worshipping gods and ancestors, praying for evil spirits, reuniting relatives and giving gifts to celebrate the New Year have been formed. In the Song Dynasty, people were allowed to entertain freely on New Year’s Day, and gambling was banned for three days. "Tokyo Dream of China Record" said: "Scholars have been celebrating each other since early. Fang Xiang uses food, animals, fruits, firewood and the like, and the song is called Guanpu. For example, Maxing Street, Panlou Street, outside Dongsongmen, outside Xiliangmen, outside Fengqiu Gate in the north of the state, and in the south of the state, all of them are covered with colored sheds, with combs, pearls, heads, clothes, flowers, boots and shoes, and playing well. There are dance halls and song halls, and cars and horses meet each other. "
During the Ming and Qing Dynasties, New Year’s Day in Beijing was even more lively. "Yanjing Years Old" describes: "Jingshi calls New Year’s Day the first day of the New Year’s Day. On the first day of each session, after the beginning of the child, incense and firecrackers are burned to pay tribute, and even the alleys are endless. "
Debate between "New Year’s Day" and "Spring Festival"
In 1911, the Revolution of 1911 overthrew the Qing government and ended the feudal monarchy for more than two thousand years. On January 1, the following year, Sun Yat-sen was sworn in as interim president, and the government of the Republic of China was established. On January 2nd, Dr. Sun Yat-sen issued "The Temporary President changed the calendar to switch to the yuan to switch on electricity": "Provincial governors: The Republic of China changed to the solar calendar, with November 13th, the year of the Yellow Emperor, as the New Year’s Day of the first year of the Republic of China. It was decided by the provincial delegations and promulgated by this president. " On January l3, the Interim President issued the Decree on Promulgating the Almanac, ordering the Ministry of Internal Affairs to compile a new almanac. The government stipulates that from January 1 to 3, military and political departments, judicial organs, schools and local governments will have a three-day holiday.
Around the New Year in 1924
On January 1, 1913, when the first New Year’s Day came, the governments at all levels in the Republic of China held a celebration, and the party and government officials gathered to sum up the work in the past year and look forward to the prospect of the new year. Major primary and secondary schools have carefully prepared the New Year’s Day entertainment several days in advance, with rich programs and enthusiastic participation of teachers, students and government employees.
At that time, China was in a fragmented warlord regime, the ruling power of the government of the Republic of China was very limited, and the traditional customs were deeply rooted, so it was impossible to abolish them by a telegram. The people went their own way, and it was not until the twelfth lunar month that they began to have a "busy year" and had a taste of the year. In July of this year, in view of the phenomenon that the Lunar New Year was "repeatedly forbidden" among the people, Zhu Qiqian, the chief interior officer of Beiyang Government, submitted a report on the four seasons holiday to President Yuan Shikai, and put forward an application for "designating Lunar New Year’s Day as the Spring Festival" and allowed a day off. Yuan Shikai agreed to this request and implemented it in 1914. So the "New Year’s Day", which has been passed down for thousands of years, was officially renamed as "Spring Festival". Since then, there have been two New Years in China. At that time, New Year’s Day was called "New Year of the Republic of China" and Spring Festival was called "National New Year". After a period of time, the official just finished the "Gregorian Year", and the people ushered in the "Lunar Year", and the government and the people lived their own years.
On January 26th, 1914, China ushered in the first Spring Festival in history. People celebrated the New Year in accordance with traditional customs, and the atmosphere was particularly lively. At that time, the newspaper reported: "Every firecracker, every household, and all shopping malls, big and small, were closed for a few days, bustling, celebrating each other when they met people, and all said auspicious stories." Even Emperor Xuantong, who had abdicated, rose to the temple to be congratulated, and Yuan Shikai and Li Yuanhong also sent representatives to pay their respects.
In 1927, the National Government made Nanjing its capital. In May of the following year, Minister of the Interior Xue Dubi drafted "Eight Measures for Popularizing the National Calendar", which designated the solar calendar as "the national calendar" and the lunar calendar as "the abolition of the calendar". "For the festivals of the old calendar, no holidays are allowed." On December 8, the Executive Committee of the Kuomintang Central Committee ordered party departments and mass organizations at all levels to abolish the old calendar, and prohibited all folk activities such as posting Spring Festival couplets and setting off fireworks and firecrackers. It also prohibited shops from closing, not only severely punishing school leaders who had a holiday in the old calendar, but also punishing businessmen who closed their doors and went home for the New Year. Before the Spring Festival in 1929, the Shandong provincial government even issued a general order to "ban the Spring Festival".
Around the New Year in 1924
On the eve of New Year’s Day in 1930, the Kuomintang Central Party Department printed 8,000 copies of Spring Festival couplets and distributed them to the public for posting, and announced that "all entertainment places in the city are half price" to encourage people to celebrate New Year’s Day. In December of that year, the Executive Yuan of the National Government informed the national organs to have a five-day holiday on New Year’s Day. In 1933, the national government also ordered all walks of life to change the New Year’s Day holiday to three days. Since then, a three-day holiday on New Year’s Day has become a practice and system. In 1934, the government stopped the compulsory abolition of the lunar calendar, demanding that "folk customs should not interfere too much with the old calendar, except for public offices."
The first New Year’s Day in New China
On September 27th, 1949, the first plenary session of the China People’s Political Consultative Conference decided that People’s Republic of China (PRC) would adopt the method of AD chronology. In order to distinguish the two New Year’s days, and considering that the "beginning of spring" in the 24 solar terms of the lunar calendar is just around the lunar new year, the first day of January in the lunar calendar is called "Spring Festival" and the first day of January in the solar calendar is designated as "New Year’s Day". On December 23, the State Council passed the "Measures for Holidays on National New Year’s Day and Memorial Day", stipulating that there will be one holiday on New Year’s Day and three holidays on Spring Festival. New Year’s Day is listed as a statutory holiday and has become a national holiday.
January 1st, 1950 is the first New Year’s Day in New China. On December 31, 1949, People’s Daily reported that all parts of the country were actively preparing for cultural and entertainment activities in the New Year. On January 2, 1950, all walks of life in the capital would hold a people’s party in the whole city, and the Beijing opera industry would hold a New Year performance week, and more than 20 theaters and tea houses in the city would stage new programs. Tianjin Federation of Trade Unions and literary and art circles will hold a military-civilian get-together, a painting and calligraphy exhibition, a concert and a new drama in the New Year. The Shanghai Military Management Committee has informed all organs and organizations to hold get-togethers on New Year holidays to celebrate the victory and publicize the new tasks in 1950. Various organs, organizations and schools in Guangzhou will hold a whole-city mass worship in the New Year. The report said: "People all over the country celebrated the great victory in 1949 and welcomed the arrival of 1950 with great joy and firm determination to overcome all difficulties."
On the evening of December 31st, 1949, various democratic parties in China held a grand get-together in Huairentang, Zhongnanhai. With the coming of the New Year, people hold colorful celebrations such as New Year parties, group meetings, singing competitions, lectures, sports competitions and exhibitions with excitement. On January 3, 1950, Progress Daily reported on the topic "Celebrating the New Year in Beijing and Tianjin": "Since New Year’s Day, Beijing people, men, women and children have been celebrating the victory of the New Year, and red flags and red lights have been hung in the streets. All theaters are also full of people, especially those places where new films such as michurin and Chinese Sons and Sons are shown and new operas such as Nine Clothes and The Red Lady are sung. The audience is unprecedentedly crowded, mostly working people and housewives. People who visit the Forbidden City, the ancestral temple and the history museum are in an endless stream from morning till night. " "More than 1 million citizens in Tianjin celebrated the victory of the New Year. It snows on New Year’s Eve and clears up on New Year’s Day afternoon. All government offices, factories, shops and entertainment places are decorated with lanterns, with national flags hanging high, and a dazzling red light is full of joy. Firecrackers are ringing from morning till dusk, and they can be heard intermittently after midnight. "
A unified start, Vientiane update.
Reporting/feedback

[The world sees China] Many countries in the Asia-Pacific region focus on the process of the two sessions in China.

  Cctv newsOn the 11th, the first meeting of the 13th National People’s Congress passed the amendment to the Constitution, which is an important milestone in the history of China’s constitutional development and a historic moment in the process of the great rejuvenation of the Chinese nation, and will write a new chapter in national governance. People from all walks of life overseas believe that China will take this opportunity to keep pace with the times, which will further ensure the steady and far-reaching development of China in the new era.

  记者 金东:大家好,世界看中国,我现在是在央视亚太中心站所在地香港,这里是香港的金紫荆广场,11日下午,十三届全国人大一次会议第三次全体会议经投票表决,通过了《中华人民共和国宪法修正案》,在这个时候亚太各国的主流媒体对此是予以高度关注,在亚洲地区的《印度时报》,澳大利亚的《悉尼先驱者晨报》,以及新加坡的《联合早报》,都在表决通过之后,第一时间发布相关的文章。

  《联合早报》在网站发表一篇快讯,题目是,中国全国人大高票通过宪法修正案,文章除了叙述表决结果之外,还描述了现场情况。文章说,中外媒体坐在人民大会堂二楼,投票全过程向媒体开放,当中共中央总书记、中国国家主席习近平将表决票投入投票箱时,现场响起热烈掌声。

 

记者 金东

  除了媒体报道之外,亚太多国的政界人士和专家也发表了积极评论。

  缅甸人民院法案委员会秘书长吴觉梭林认为,对宪法进行修改正是中国共产党、中国政府和人民,基于时代发展要求作出的最新努力,是国家发展迈出的重要步伐,将谱写国家治理新篇章。

  柬埔寨战略研究所副所长强万纳里认为,中国对宪法的修改有利于巩固和加强中国共产党的领导,有利于将改革发展推向深入。

  记者 金东Media, experts and scholars in Asia-Pacific countries also believe that China’s necessary revision and improvement of the current constitution is an important measure to conform to the development of the times, reflect the broad public opinion, and advance the overall rule of law and modernize the national governance system and governance capacity.

  According to observation, another hot spot that Asia-Pacific countries pay attention to the two sessions is the topic of economic development. In his government work report this year, Premier Li Keqiang pointed out that China’s GDP growth target is 6.5% in 2018, which makes the Asia-Pacific countries once again feel that China is sending a positive and stable development signal. To put it more bluntly, everyone feels very practical and at ease.

  Because, in the past two years, China’s economy has made great contributions to the economic growth of the world, the Asia-Pacific region and East Asia. It has contributed more than 30% of the global economic growth, more than 50% to the Asia-Pacific region and more than 70% to East Asia. Therefore, it is very beneficial to the development of the Asia-Pacific region to set the target of 6.5% GDP growth this time.

 

  Thai Deputy Prime Minister Wei Sanou(China’s economic growth) deserves our close attention. It is a very challenging job for the China government to put forward this standard for its own GDP growth rate. The GDP growth problem is also a challenge for the whole world, including Thailand, and we all need to find more specific countermeasures.

  Ruan Rongguang, Senior Consultant, Vietnam Center for Strategic Studies and International DevelopmentI think China will achieve its first century-long goal by 2020, that is, the goal of building a well-off society in an all-round way. It is amazing that China has maintained a growth rate of more than 6.5%.

  记者 金东The expert’s analysis is very thorough and accurate. In the future, China’s GDP will keep growing at more than 6.5%, which shows that China’s economy is growing steadily, which is a good phenomenon. This shows that in the past period, the downward pressure on China’s economy has been alleviated, and even bottomed out. Moreover, in the next few years, the total GDP of China will continue to rise, and the per capita GDP will also rise. We will cross the dilemma of the so-called middle-income trap and realize a well-off society in an all-round way by 2020.

  In addition, countries in the Asia-Pacific region also pay great attention to the current economic situation in China, how to achieve steady growth in China in the future, and how to achieve the goal of economic growth through deepening reform.

  During the two sessions, media from all over the world paid great attention to the "the belt and road initiative" initiative that China is actually promoting. China not only pays attention to its own development, but also hopes to make the whole world a better place.

  Next, I will invite Vice Minister Li Guofeng from China Merchants Overseas Development Business Department.

  记者 金东Hello, Vice Minister Li. I’d like you to talk about the global layout of China Merchants the belt and road initiative, its strategic significance and the benefits it brings to other countries.

 

  Li Guofeng, Vice Minister of Overseas Business Department of China Merchants Group Co., Ltd.:招商局是一家总部在香港的中央企业,我们立足香港,积极践行习主席提出的“一带一路”倡议。目前在境外实体企业约200家,分布于五大洲43个国家和地区,大都位于“一带一路”沿线的重要点位。

  招商局对“一带一路”建设有三方面积极贡献,一是布局全球港口网络,二是贯通中欧物流大通道,三是复制“蛇口模式”,分享“中国经验”。

  习近平主席对“一带一路”建设提出了明确要求,要共商、共建、共享。要把这些理念落到实处,就必须站在东道国角度来考虑问题。招商局融资建设的吉布提多哈雷多功能港口一期去年5月份举行开港仪式,吉布提总统感慨到,西方人来了100多年,我们的国家还是这么穷,中国招商局才来了3年,就让我们国家发生了这么大的变化,让吉布提看到了希望。所以说我们的“一带一路”项目带动沿线国家共同发展,所以受到这些国家的普遍欢迎。

  记者 金东:感谢李副部长精彩的点评。两会还在召开,世界的目光依旧聚焦中国,亚太各国都认为,中国是世界经济发展的重要引擎,两会释放出的一些新的智慧,新的方案不仅对中国未来的发展产生影响,同时也对亚太地区乃至全世界产生非常积极的重要影响。