Is Li Jiaqi’s original flower Xizi expensive?

Original title: Is Li Jiaqi’s flower Xizi expensive?

Hua Xizi, who gradually decoupled from Li Jiaqi, once again became a hot topic with Li Jiaqi.

In the live broadcast of Li Jiaqi on the evening of September 10th, when some netizens questioned that Hua Xizi’s eyebrow pencil was getting more and more expensive, Li Jiaqi said: "Stop talking nonsense. The eyebrow pencil has always been 79 yuan, which is difficult to buy." "Buy domestic products … sometimes I will find my own reasons. Have you got a salary increase in recent years? Have you worked hard?"

This statement immediately caused a heated discussion and continued to ferment on the Internet.

In the early morning of September 11th, Li Jiaqi issued an apology in Weibo: "I’m a salesperson at the cosmetics counter. I know that everyone’s work is hard and not easy. I’m really sorry that what I said didn’t meet your expectations." I didn’t reply immediately because I wanted to apologize to the girls in the comments after I finished my work. Anyone can put forward opinions and ideas about the products in the live broadcast room. As an anchor, I should always bring you positive energy and learn to control my emotions.

Source: Weibo.

But such an apology did not calm public opinion. Hot topics in Weibo, such as "Hua Xizi is the exclusive monetary unit of migrant workers", are constantly spreading on the Internet, causing "How expensive is Hua Xizi?" Wait for questions. "How much commission did Hua Xizi give Li Jiaqi?" ETC。

Source: Little Red Book

Aside from the problem of poor speaking style, it is not surprising that Li Jiaqi supports Hua Xizi. In fact, the relationship between Li Jiaqi and Hua Xizi can be traced back to the beginning of the brand.

Hua Xizi was founded in Hangzhou in 2017, with the core concept of "Oriental makeup, flowers nourish makeup". Among the brands that admire oriental cosmetics, Hua Xizi is undoubtedly the most eye-catching. From carved lipstick to compact with complex patterns, Hua Xizi has attracted the public’s attention with unforgettable packaging.

But what really made Hua Xizi rush out of the circle was his deep cooperation with Li Jiaqi. In 2019, when other brands were still deeply cultivating channels, Hua Xizi directly cooperated with Li Jiaqi, and achieved a sales jump with the help of the traffic and channel advantages of Taobao’s leading anchor.

According to the information data from Morketing, an integrated mobile marketing platform, Hua Xizi fans entered the live broadcast room in Li Jiaqi for the first time in March 2019. On the eve of June 18th of that year, Li Jiaqi introduced Huaxizi carved lipstick, and both products became popular products of Huaxiziming. In September of the same year, Hua Xizi officially announced that Li Jiaqi was the chief recommendation officer of the brand.

Source: Hua Xizi

The cooperation between Hua Xizi and Li Jiaqi has brought a very eye-catching performance. During the promotion period in double 11 in 2019, Hua Xizi ranked seventh in Tmall beauty category with a GMV of 250 million yuan. By 2020, Confucius ranked first in the domestic beauty cosmetics sales list with a GMV of 235 million yuan. At that time, double 11 ranked second in Tmall beauty category with sales exceeding 470 million yuan.

In addition, according to statistics, in the first seven months of 2019, Hua Xizi participated in 45 of the 118 live broadcasts in Li Jiaqi. From January to February, 2020, 40% of the sales of Huaxizi flagship store came from the live broadcast room in Li Jiaqi. At the public media conference in mid-2022, Hua Xizi announced his oriental beauty research and development system, and announced that Li Huiliang joined Hua Xizi as the chief scientist at the beginning of the year. At that time, Shang Lu, the chief product officer of Hua Xizi, told reporters that Li Jiaqi’s proportion in the company’s entire business was no more than 5%, and Hua Xizi was more interested in letting Li Jiaqi participate in co-creating products.

Although Hua Xizi is gradually unbundling Li Jiaqi, the marketing cost must be very high to reach such a deep binding cooperation with Taobao’s leading anchor.

Confucius is not a listed company and does not disclose financial data to the outside world. However, the premium power of beauty brands is realized through marketing. This is an indisputable fact and a common phenomenon in the industry.

Many insiders told Interface Fashion that for ordinary cosmetics, the cost of raw materials generally does not exceed 10% of the total cost. The price of packaging materials may even be higher than the price of raw materials. This means that most of the brand’s terminal retail expenses are still spent on marketing.

Huaxizi positioning high-end products, in terms of price, is indeed at a higher level among domestic brands.

According to the statistics of Guoji Feigua and Guoji, in April and May of 2023, Huaxizi ranked first in GMV of Tik Tok platform, and the average unit price fluctuated around 170 yuan. For reference, the average unit price of Perfect Diary is 124 yuan, and the average unit price of colorful candy under Polaiya’s make-up brand is 155 to 159 yuan. The unit price of high-end beauty products in Mao Geping is relatively highest among domestic beauty products, ranging from 241 yuan to 262 yuan.

The eyebrow pencil that caused controversy in the Li Jiaqi incident is a single product launched by Hua Xizi after lipstick and gas powder. The blogger in Little Red Book listed the price per gram of Huaxizi Eyebrow Pencil and other brands.

The price of Hua Xizi’s eyebrow pencil in 69 yuan is 0.07 gram, and the price per gram is as high as 985.71 yuan. According to the same unit conversion, Shu Uemura’s classic machete eyebrow pencil only costs 58.82 yuan per gram. Of course, there are also expensive eyebrow pencils from domestic and foreign brands. For example, Beifeiling Eyebrow Pencil costs 2812.5 yuan/gram, and COLORKEY Eyebrow Pencil costs 857.14 yuan/gram.

Source: Little Red Book

In addition, Hua Xizi’s eyebrow pencil is OEM. In addition to OEM business, its foundry, Shanghai Chuangyuan Cosmetics Co., Ltd. has its own brand-Marie Delgado, which is another well-known brand in China.

Hua Xizi’s domestic beauty brand pricing is indeed high, but expensive should not be the original sin of the brand. Brand premium ability is a powerful weapon for enterprises to obtain higher sales price, higher profit rate and better profit. The success of luxury brands is the best example, and if domestic brands can have a high premium, it is also an affirmation of "Made in China".

Li Jiaqi defended Hua Xizi’s brand mistake, saying it was blamed on consumers. If one day Huaxizi can own the same brand value assets as YSL and CHANEL cosmetics, Li Jiaqi doesn’t even need to say much when facing the high price query. Source: Interface News

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The attitude is correct and the strength is not good. The national football team lost to Syria 0-1.

Extremely popular journalist Xu Ping.

On the evening of September 12th, 2023, the 2023 International Football Friendly Tournament was held at the Phoenix Mountain Professional Football Stadium in Chengdu. Compared with the Malaysian team, the China men’s soccer team had a good attitude, but the strength was not enough for them to score goals. In the end, it lost to the Syrian team 0-1, which was the first time that the national football team lost to its opponent in the warm-up match.

In the last World War I with Malaysia, the national football team scored a goal first, and with the help of Lin Liangming’s long-range shot from the front of the restricted area, it drew 1-1 with its opponent. At the last moment of the game, the national football team needlessly dropped the ball in the backcourt, which aroused the dissatisfaction of the fans on the scene and sent a burst of boos, thinking that they were "not enterprising".

In this game, the attitude of the national football team has been greatly improved, and it has done its best at both ends of attack and defense. At the press conference before the game, jankovic and Wu Lei both expressed their hope for the fans to fight for the next victory.

yan junling

Compared with Malaysia, which ranks 136th in the world, Syria, which ranks 94th, is stronger, and the national football team is not sure of winning. In the first half, the two sides drew 0-0. Yi bian fought again, and the two sides continued to fall into a dogfight. In the 58th minute, Kruma suddenly shot an arrow in the back. Although Yan Junling flew to save the ball at the first time, the ball went straight into the net in a dead corner, leaving China behind 0-1. In fact, before this, the Syrian team had scored a goal, but after the intervention of VAR, it was ruled that the offside goal was invalid.

After the score fell behind, the national football team’s offensive became more prosperous, but it was still unable to score goals. In the end, the national football team had to accept the result of failure. At the press conference after the match, jankovic, the head coach of the national football team, commented on the match: After the match with Malaysia, I asked the players to improve their pace and energy. Today is bad luck, we didn’t win the game, and of course we fought very hard. We tried many changes and worked hard in the end. We can’t say that we didn’t have a chance in the end, but we were unlucky and didn’t score in the end.

In response to a reporter’s choice of goalkeeper, jankovic said that he can only say congratulations on Syria’s world wave, which neither Yan Junling nor Wang Dalei could reach there. Jankovic also said that it was a competitive game and collected useful information for the future. Congratulations to the Syrian team, which also fought hard and won the away game. We must have struggled to lose at home, and now we can only look on the positive side and continue to work hard.

(Source: Xinhua News Agency data map)

(Source: Jimu News)

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Looking at the strategic significance of the Korean War from a historical perspective, we won!

  More than half a century has passed since the Korean War. Looking back on that war seems a little far away for people today. Because of the long time interval, many people who don’t know the truth don’t know much about the significance of that war; Coupled with the agitation of some western hostile forces who are unwilling to China’s rise, the voices of criticism and censure about whether the war is worthwhile have quietly arisen: some people think that it is really not worthwhile for China to fight this war for North Korea, which is a waste of people and money; Some people even think that China is fighting this war for eastern bloc, that he is swollen in the face, and that he has overreached himself. Anyway, everyone thinks that the war was a wrong one, which affected the development of China, and made the relationship between China and the West be like fire and water from now on. Is this really the case? Did the blood of hundreds of thousands of Chinese sons and daughters flow in vain? The answer is no, of course. The Korean War is not only a correct strategic choice, but also of great significance to the re-emergence of the Chinese nation. Let’s illustrate all this with facts.


  1. The Korean War was the first time that China people recovered the dignity and self-confidence of China people from the battlefield after being bullied by western powers repeatedly in modern times.In the more than 100 years after the Opium War, China faced the door-to-door bullying of western powers, and there were few victories to be found in the war. Therefore, in this long history, China people have basically lost their self-confidence and their desire to strengthen the country and enrich the people. Some just blindly seek spiritual comfort in opium. In addition, after the "9.18" incident, the tiny Japanese invaded China on a large scale, occupying nearly half of China’s territory in just a few years, causing millions and tens of millions of China people to be ruined and displaced; The Japanese invasion once again shattered China people’s confidence in their desire to rise: a small Japan can easily annex and occupy most of China, so it seems that China people are really the "sick man of East Asia". Although War of Resistance against Japan and China won, the victory of this war did not depend entirely on our own strength; Thanks to the help of the United States and the Soviet Union. And this kind of help is not free, but at a price. For example, after the Soviet Union sent troops to the northeast of China to defeat the Japanese Kwantung Army, it basically restored the privileges of Russia in the northeast of China. Of course, such a victory cannot restore the self-confidence of China people. Even today, I don’t admit that I lost to China, but to the United States and the Soviet Union. This has also fueled the arrogance of Japanese militarism to some extent, and therefore made the Japanese repeatedly evade and refuse to plead guilty on the issue of war responsibility. Just imagine, if we really beat the Japanese by our own strength, how dare it be so arrogant? I even thought,Is it also related to China’s abandonment of its claim for war reparations against Japan? This is certainly another topic worth discussing.


  It was on the Korean battlefield that communist party led China’s army, with backward equipment, extremely difficult logistical support, passive beatings in the air and no soldiers available at sea, waged a life-and-death struggle for three years with a powerful enemy with the same number, ten times more firepower, mastery of air and sea control, armed to the teeth and atomic bombs, and finally used its own strength to drive the powerful enemy headed by the world’s number one military power past the 38th parallel, forcing them to sit at the negotiating table of the armistice. Therefore, American general Clark had to lament that he was the first general in American history to sign an agreement that was not defeated. At that time, when the western world saw that China was such a backward country, it dared to send troops to compete with the world’s number one military power, and successfully forced the powerful enemy to make an unprecedented compromise. In this regard, the western media exclaimed: China has become a world military power almost overnight! After the Korean War, China people swept away the haze of being bullied by western powers for more than 100 years! China people are full of pride and pride since then! Just imagine, China’s army can defeat all the American troops with atomic bombs. What invincible enemies are there in the world? This also reminds us of a famous saying of the great man Mao Zedong: "Enemy nationalism and its reactionaries are paper tigers"! The correctness of this famous saying lies in: if you have confidence and strength, your opponent is a paper tiger; If you have no confidence and strength, then your opponent will become a real tiger! It can be seen how important self-confidence is to the development and survival of a country and a nation. For example, in the Sino-Japanese Sino-Japanese War of 1894-1895,The naval strength of the Qing army was obviously stronger than that of Japan. Why was it defeated? It was used to failure and lost self-confidence. Similarly, in the Korean War, although China’s army was backward in equipment, it was full of confidence. As a result, it defeated the powerful enemy with inferior equipment!


  By the same token, when we are faced with the challenge of Taiwan independence elements today, only when we dare to make a decisive move will Taiwan independence elements obediently submit. The reason why Taiwan independence activists are so rampant is that, first, they have decided that Chinese mainland will wait for the boat and dare not start work; Second, there are the United States and Japan behind them to support and serve. Only Chinese mainland has made it clear that it is better to die than to die. I believe that Taiwan independence activists and the United States and Japan should think twice before you act. What’s more, today’s China is no longer the Amon under Wu. Compared with the United States, China’s comprehensive national strength is far behind, but it is far better than that during the Korean War: in the 1950s, China could not even throw a Grenade on American soil; Today, China’s strategic nuclear forces can also destroy the United States! With such strength, we should have more confidence, and when the Taiwan independence elements step on our red line, they will promptly smash it resolutely and thoroughly!


  Second, it has created a relatively safe peaceful environment for decades, and won valuable strategic space for the development and construction of China.After the Korean War, the United States recognized the fact that Chinese mainland was a great power. Therefore, in the process of pursuing the so-called global strategy, it has to be concerned about China’s interests. For example, in the Vietnam War, American bombers never dared to bomb North Vietnam across the 17-degree north latitude line, and there was nothing else for fear of reflecting China’s reaction. As a result of the lessons of the Korean War, the United States really does not want to fight against China’s army again. In this way, with the great assistance of China, Vietnam drove the Americans out again. The United States suffered defeat in two wars in which China participated, so its fear of China has increased! It is precisely because of the experience of making friends with Americans in North Korea that India was hit hard in the Sino-Indian self-defense counterattack in 1962, ensuring peace on the border. It is also for this reason that in the Treasure Island War in 1969, they dared to fight with the powerful Soviet army with live ammunition and defended the integrity of the country’s territory.


  If China does not participate in the Korean War, let the Americans attack the Yalu River, and reunify the Korean Peninsula according to the will of the Americans, what a terrible scene it will be: a hostile world’s most powerful United States, plus a unified North Korea controlled by the United States, will create much national defense and security pressure on China! China will force the whole country to cope with this situation. When the United States tidies up the Korean Peninsula, it will naturally do the same thing in Vietnam, and then form a heavy siege on the southern border of China. If this is the case, what a terrible security environment the new Republic will face: the US military is eyeing the Yalu River in the northeast, the US military Chiang Kai-shek in the southeast Taiwan Province Strait is swaggering, and the US-Vietnam Coalition soldiers in the south are under siege. Under such circumstances, can China concentrate on construction? Of course not, not only can’t we engage in construction, but it is also a question whether the country can maintain stability under such a great threat and whether the country can survive and develop under multiple pressures. Therefore, China absolutely does not allow this extremely unfavorable situation to appear, so it resolutely sent troops to North Korea, creating a peaceful and developing world for the new Republic! As a result, on the North Korean nuclear issue in recent years, Americans have never dared to be too tough on North Korea. With the hegemony of the Americans, according to common sense, it will never allow North Korea to play nuclear games. Let’s take a look at how the United States has rectified several countries that have encountered nuclear weapons: for Libya, it has repeatedly used force and economic sanctions to force Libya to finally abandon its nuclear weapons; Although the United Nations has verified that there are no nuclear weapons in Iraq,But the United States still started fighting and sent the country’s head of state Saddam Hussein to the gallows; It is still a military deterrent and economic sanctions against Iran, and it has not stopped yet. Why do you show mercy to North Korea alone and bring it to the negotiating table to solve the problem through talks? It’s not that North Korea is interested, nor that Americans are kind, but that there is China behind North Korea, and Americans dare not easily make trouble at China’s doorstep. Because the lessons of the Korean War are still fresh in my mind, it is afraid to start a war at China’s doorstep. Otherwise, it would have blown North Korea upside down. If there is a war on the Korean peninsula, China will not only be unable to stay out of it, but also be doomed to be involved; Since the war broke out, normal economic construction can’t be carried out naturally.


  3. China was the winner and beneficiary of the Korean War.From a war point of view, China and the United States seem to be tied, but from a strategic point of view, China is the winner and the beneficiary. As far as the United States is concerned, the strategic goal that should have been achieved through the Korean War has not been achieved, and it has paid a huge war price; And this war produced a powerful opponent almost as difficult to deal with as the former Soviet Union; Moreover, when the United States wants to take action in the world in the future, when it concerns the interests of this opponent, the United States has to consider the reaction of this opponent, which the United States did not expect. As far as North Korea (including South Korea) is concerned, after paying a huge price for the war, the reunification of the country has not been completed, and a serious military confrontation has formed on the peninsula, and the Korean nation is still under the control of neighboring powers. Although from the actual situation, China paid a huge price for the Korean War and affected the country’s economic construction to a certain extent; But China has gained the greatest strategic benefits. First, it has successfully curbed the expansion of American forces around China and won a relatively safe development environment for the country. In particular, the trip to China has established a deep-rooted influence on the Korean Peninsula since its history, which was deprived by the Japanese after the Sino-Japanese War of 1894-1895. In particular, a strategic buffer zone has been formed on the Korean peninsula, which has won the initiative in time and space in national security. Second, by taking advantage of the afterglow of the Korean War, it gained the benefits of the war: that is, the Soviet Union saw the rise of China’s power in the Korean War, and soon after the war ended, it would seize various privileges when it sent troops to northeast China to attack the Japanese Kwantung Army in 1945.(such as Dalian Port, Nanman Railway, etc.) returned to China. If it weren’t for China’s fame in the Korean War, I don’t know how long it would take for the Northeast to be returned to China under the control of the Soviet Union. Third, the Korean War made China a participant and maker of the rules of the world game. The Korean War made China’s influence and shock on the world no less than China’s explosion of atomic bombs and hydrogen bombs in the 1960s. It can be said that the Korean War made the world see China on the world political stage as a giant for the first time in more than 100 years, and swept away the haze of China people’s "sick man of East Asia" in the past. If the victory of the Korean War is a sign that the people of China stand up, then the successful explosion of the atomic bomb and the hydrogen bomb is the beginning of China becoming a world power. Therefore, it can be said that the significance of the Korean War is far more profound than that of War of Resistance against Japan. Because, in any case, War of Resistance against Japan achieved it with the help of others, and has not yet made the Japanese surrender; The Korean War made China’s strength and position widely recognized by western powers: China successfully entered the United Nations in 1970s and became one of the defenders and setters of the world order, which was caused by the influence of the Korean War.


  Thus, China’s involvement in the Korean War is absolutely necessary and inevitable. Because there are extensive and comprehensive interests of China on the Korean Peninsula, if we don’t intervene, these interests will naturally be taken away by others. Then the argument that China’s invasion of North Korea is unnecessary is not worth refuting at all. It’s like someone once said that China’s research and development of nuclear weapons in the 1960s was a waste of people and money and a complete waste. China was so poor and its economy was so difficult. Why not use the limited funds to develop its economy? It is also not worth refuting. As Comrade Deng Xiaoping said, if China does not have nuclear weapons, is China still a big country with important influence? If China has no strategic nuclear weapons, will the western powers let you develop your economy with peace of mind? In an interview with a reporter recently, the Israeli ambassador put it well: all the miracles in China were laid in the Mao Zedong era. Actually, as the ambassador said, the external environment for China’s development today would never have been so smooth without the great strategic initiatives of the Mao Zedong era, such as the Korean War, the development of nuclear weapons and the launch of artificial satellites. Therefore, when we look at this war from a historical perspective, we really realize that its strategic value still plays an irreplaceable role in the process of China’s development and strength. (Xinhuanet Military Blog/Nanhai Tanlang Blog)

Editor: Cao Jin

funny

One day, Xiaoming came to a magical toy store. He was filled with joy when he saw all kinds of interesting toys on display in the shop. He went to the counter, and the shopkeeper smiled and said to him, "Which toy do you like, little friend?"

Xiao Ming’s eyes lit up and pointed to a small plane on the counter and said, "I want that plane!" "

The shopkeeper nodded, took out a small box and put the plane in. Xiao Ming happily took the box and was ready to pay the bill and leave.

Just then, the shopkeeper suddenly said, "little friend, I want to tell you a secret." This plane is magical. As long as you press its button, it will fly into the sky and take you anywhere you want. "

Xiao Ming was shocked. He couldn’t believe his ears. He couldn’t wait to press the button, and in an instant, the plane released dazzling light and broke through the sky.

Xiaoming was pleasantly surprised to find himself in a beautiful fairyland. He saw colorful rainbows, smelled a garden full of flowers and met a group of friendly animals.

He played with the animals for a while, and then decided to see the highest mountain in the world. The plane successfully took him over the mountains and valleys, across the vast sea, and finally stopped at the peak of a snowy mountain.

Xiao Ming stood at the top of the mountain, overlooking the beautiful scenery, filled with joy and gratitude. He realized that this plane not only brought him joy, but also taught him an important truth: as long as you have dreams and courage, you can surpass yourself and explore the unknown world.

When Xiao Ming returned to the toy store, he said to the shopkeeper with emotion, "Thank you for giving me this wonderful plane, which made me understand the meaning of courage and exploration."

The shopkeeper smiled and said, "son, this plane is just a symbol. The real magic lies in your inner courage and infinite imagination." Remember, as long as you believe in yourself, you can fly anywhere you want. "

Xiaoming nodded gratefully. With full of courage and dreams, he walked out of the toy store, ready for the future adventure.

Advocate the concept of fashion consumption and environmental protection! The United Nations Climate Conference held the first fashion show.

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(CCTV Finance "punctuality finance")The 28th Conference of the Parties to the United Nations Framework Convention on Climate Change was held in Expo City, Dubai, United Arab Emirates. On the evening of the 6th local time, a fashion show was held in Vasso Square in Expo City, which attracted much attention.

Headquarters reporter Zhang Zhuoya:The theme of the first fashion show in the history of the United Nations Climate Conference is "Redefining the Fashion Industry", which aims to provide a platform for designers who are committed to environmental friendliness and sustainable development, and to awaken the public’s consumption concept of sustainable fashion.

Some researchers said that the fashion industry is the second largest pollution source in the world after the oil industry. Synthetic fibers used in the production process, untreated toxic wastewater from textile mills, chemicals used in dyeing and bleaching may cause different forms of environmental pollution such as water, air and soil. On the evening of the event, many tourists and delegates said that the exquisite design of the fashion show conveyed the concept of environmental protection to everyone.

Spanish tourist Zoe:When you buy clothes, they will have some plastic in them. If we use more plastic and buy more plastic, the earth will die.

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Internship Editor: Angie