The reading data of books purchased on World Reading Day is released, and the post-70s love to buy primary and secondary school teaching AIDS.

  In recent years, the popularity of "World Reading Day" on April 23 has been rising year by year, from booksellers, publishers, media to readers, hawking and shouting to paying bills, full of a strong festive atmosphere. If "Double Eleven" is a national shopping festival, then "World Book Day" is a veritable book special. Some people hold a calm wait-and-see attitude towards the "World Reading Day fever", especially those who have been sitting at their desks for a long time. They worry that "reading once a year" is like a flash in the pan, and reading can’t be boosted by one day’s enthusiasm. But "reading craze" always has a positive side. In the long run, if the festive atmosphere can win more readers, it will be of great benefit to the development of society and the book industry itself. From the perspective of short-term benefits, at least the attention and sales of the book industry have been greatly boosted.

  Dangdang is releasing the sales list of this "World Reading Day".

  Judging from the literature sales list, the degree of alternation between new books and old books is not particularly obvious. Although "You Fly to Your Mountain Like a Bird" replaced "The Kite Runner", which always topped the list in previous years. But the second place is Skin, which has been published for many years. In the list of novels, The Kite Runner still ranks in the top ten.

  "You Fly to Your Mountain Like a Bird" was published in October 2019, with more than 40,000 comments on Douban. Its sales momentum is comparable to that of "Worry-free Grocery Store" in 2014 and "Book Star" and "Island Bookstore" in 2015.

  Dangdang literature list

  Fiction list

  In the ranking of humanities and social sciences, the newly published Song Renzong: The Age of Co-governance appeared on the list, which is probably related to the popularity of Qingpingle.

  List of humanities and social sciences

  Art list

  Youth animation list

  Dangdang also counted the reading interests of all ages, which looked very realistic. After 60, they have basically sent their children to college. Those who have retired or are about to retire must pay attention to health care. After 70, they belong to the main force of primary and secondary school parents, while most of the children after 80 are still in the early stage. After entering the society soon, the post-90s are facing the reconstruction of their spiritual world, but after 00, they can still immerse themselves in their own world without any worries.

  Post-60 s list

  Post-70 s list

  Post-80s list

  Post-90 s list

  List after 00

  Readers in different cities also have different reading tendencies. Judging from the top three books in sales volume, the most popular books in other cities are not the same except Three-body in Shanghai and Chengdu, and You Fly to Your Mountain like a Bird in Nanjing and Shenzhen.

  Beijing list

  List of Shenzhen cities

  Shanghai list

  List of Guangzhou cities

  For the book industry itself, the total sales ranking of various publishing houses is very eye-catching. Among the humanities and social sciences books, Zhonghua Book Company ranks first, and many readers have probably hoarded books from Zhonghua Book Company during discount activities. This is also why old publishers like Zhonghua Book Company, Commercial Press and Shanghai Ancient Books may not necessarily have books in the top ten list, but the total sales volume is far ahead, or they still occupy the advantages of many kinds of books and guaranteed quality.

  List of humanities and social sciences suppliers

  List of literary novel suppliers

  List of children’s book suppliers

  Compared with the sales of paper books, the e-book platform focuses on reading itself.

  In addition to the sales of paper books, the e-book platform also held a series of activities during the "World Reading Day". Compared with paper books, the "shopping pleasure" brought by buying e-books is weaker, and readers generally do not have the impulse to hoard e-books. However, mobile reading is easier to count users’ reading data, so unlike paper books, e-book reading has positioned "World Reading Day" in reading itself.

  Take the reading punching activity of Netease snail reading as an example. From April 20th to April 22nd, readers can choose "Reading Punch" from the recommended 198 books. If they can stick to it for two hours every day, it means that punching is successful.

  Netease Snail Reading "Punch Reading" Activity

  According to the data provided by Netease Snail Reading, there were 81,604 people punching in these three days, and the total reading time was 171,275,172 seconds, which was 47,576.5 hours and 5.43 years. In the end, there were 1363 readers who insisted on completing the punch rally according to the regulations, accounting for about 1.67% of the total number.

  Compared with the 210 million copies ordered by Dangdang, only 1363 people read for two hours every day, which confirms the name of the well-known Douban group: "Buying books is like a mountain, reading is like reeling".

  According to the reading time of readers, 7059 people chose to read The Things of Ming Dynasty, and 5742 people read Fang Siqi’s First Love Paradise.

  The following is a list of books ranked according to the number of readers in the activity:

  "Those things in Ming Dynasty (all seven volumes)", the bright moon of that year, Mill Iron Books | Beijing United Publishing Company.

  Fang Siqi’s First Love Paradise, Lin Yihan, Mill Iron Books | Beijing United Publishing Company.

  Complete Works of Three-body (3 volumes in total), Liu Cixin, Reader Culture.

  If the Forbidden City can talk, Yang Yuan, Social Science Literature Publishing House.

  Alive, Yu Hua, Chinese | Writers Publishing House

  A Brief History of China in Fifty Thousand Years (all two volumes), Yao Dali Li Shan Qian Wenzhong Wu Gou Fang Zhiyuan Ma Yong Wu Lisong Qiu Luming Yu Gengzhe, Reader Culture | Wenhui Publishing House.

  The protagonist, Chen Yan, works in Chinese | Writers Publishing House.

  Fortress Besieged, Qian Zhongshu, People’s Literature Publishing House

  The Complete Works of Zhu Shenghao’s Love Letters, Zhu Shenghao, Zhejiang Jiuceng Culture Communication Co., Ltd.

  "Eat the Poor", [Japan] Shigeo Saito/by Wang Xiaoxia/translated, movable type culture | Zhejiang People’s Publishing House

  Viewing Mountains and Seas, Liang Chao Sugizawa, Boji Tianjuan | Hunan Literature and Art Publishing House.

  White Deer Plain, Chen Zhongshi, Chinese | Writers Publishing House.

  Hundred Scenes of Tokyo, [Japan] Mao Danqing, Naoki Matayoshi, Shanghai Translation Publishing House.

  The history of western art, Italian childe, reader culture | Hainan publishing house

  Skin, Cai Chongda, Guomai Culture | Tianjin People’s Publishing House.

  Biography of Zeng Guofan, Zhang Hongjie, Mo Tie Books | Democracy and Construction Press.

  Raw Swallow, Zheng Zhi, Guomai Culture | Zhejiang Literature and Art Publishing House

  Brothers, Yu Hua, Chinese | Writers Publishing House

  Jin Zhiying born in 1982, [Han] Zhao Nanzhu/Zhu Yin Jiaxuan/translated, Mo Tie Books | Guizhou People’s Publishing House.

  From this list, we can probably see some characteristics of e-book reading: First, most of them are best-selling books, all of which belong to humanities, which is probably related to Netease Snail’s positioning of itself. Second, except for three books, all the others are original Chinese works. Third, except for Shanghai Translation Publishing House, People’s Literature Publishing House and Social Science Literature Publishing House, most of them are books operated by private book brands, which is also related to their focus on bestsellers.

  In addition, unlike paper books, which value sales, the direction of e-book platform efforts is mainly to increase the number of users and user viscosity. So it seems to be all about books, but the starting point and operation mode are quite different. The former is a price war, while the latter strives to be interesting and eye-catching.

  However, for some experienced readers or professional readers, neither the list nor the sales volume may necessarily represent their reading interest. For other novices, the book list is very important. Therefore, this year, both paper book sales and e-book platforms have introduced more diversified book lists to meet the needs of readers with different interests, alleviating the embarrassment that people want to buy books but don’t know what to buy.

  Of course, the most important thing is that readers get the books they want and can really settle down and start reading, no matter how many tricks there are.