64.2 billion! Please accept this 2019 China film survey report.

Special feature of 1905 film networkWith the desk corner calendar book from fullness to thinness, 2019 entered the final countdown.
When people are typing at their desks for personal year-end summary, 1905 Data Institute made an annual survey report for China film market in 2019. This report tries to present the overall situation and development trend of China film market in 2019 from the dimensions of market, word of mouth and phenomenon.
Click to browse the full version of 2019 China Film Survey Report.
Behind the record high box office and movie attendance in the whole year, it is inseparable from the two-way maturity of the audience and the market. The increasingly mature public aesthetic makes the symbiotic relationship between word-of-mouth and box office closer. There are more and more industrial traces in domestic movies. The Wandering Earth started the first year of domestic science fiction movies, and Ne Zha (hereinafter referred to as "Nezha") wrote a new chapter in the rise of the country.
Market article
Box office hit a new high, with domestic films as the main force.
In 2019, the annual box office and movie attendance of China film market reached a new high, which became an important part of the development of the global film industry.The quality of domestic films has improved steadily, and the box office output capacity of head films is amazing.
According to the market section of the survey report, the annual box office of China film market reached 64.266 billion in 2019, an increase of 5.4% compared with 2018; The total number of people watching movies in urban cinemas reached 1.727 billion.
Among them, the cumulative total box office of domestic films was 41.175 billion, an increase of 8.65% compared with 2018, accounting for 64.07% of the box office in 2019.
In the key node of breaking 10 billion, domestic films have played an important role.During the Spring Festival, The Wandering Earth, Crazy Alien, Flying Life and other domestic blockbusters helped the box office of China film market break through the first 10 billion mark. On the time axis, it is 8 days ahead of the same achievement in 2018.
On the day of the Spring Festival (February 5), the single-day box office reached 1.449 billion, setting a new record for the single-day box office in mainland film history. Thanks to the Spring Festival, the box office of China film market reached 11.157 billion in February, an increase of 9.45% compared with 2018. This box office achievement is not only the highest monthly box office in mainland film history, but also the "roof of the world" in global film history.
During the summer file in 2019, domestic films once again refreshed the audience’s past cognition. The adult-oriented animated film Nezha, which is suitable for all ages, is popular all over the country, breaking the prejudice that the box office limit of domestic animated films will not exceed 3 billion. In the end, the box office of this film broke through the 5 billion mark and became the annual box office champion in 2019. At the same time, the film also won the second place in the box office list of mainland film history.
When Nezha surpassed The Wandering Earth at the box office, Frant Gwo director Weibo sent a message "Little Nezha, it’s your turn" with full blessings.Appreciate each other among China filmmakers is touching.More outstanding young film talents are showing their talents. The creation of domestic films shows the trend of a hundred battles.
My People,My Country, The Captain and The Climbers, the "three outstanding figures", were presented at the National Day stalls, giving the audience an audio-visual feast with rich dishes.Under the leadership of three box office champion seed players, the cumulative box office in 2019 was 5.133 billion, an increase of 135.89% year-on-year.
My People,My Country, who broke the traditional main melody film creation structure, showed the audience the unity behind the 70th anniversary of the founding of New China through seven story paragraphs with the most characteristics of the times.In the end, the film ranked fourth in the annual box office list with a score of 3.119 billion.
In 2019, domestic films were well-deserved protagonists in the mainland film market. Behind the record box office and movie attendance in the whole year, the number of domestic screens and the total number of screenings also reached a new high.According to statistics, in 2019, the total number of domestic screens reached 69,787, with an increase of 9,708. The infrastructure construction of China film market is in the forefront of the world.
Word of mouth
The audience’s aesthetic appreciation is improved, and there is nowhere to hide bad movies.
The symbiotic relationship between word-of-mouth and box office is becoming more and more mature, which has become one of the most remarkable features of China film market in 2019. The content is that the era of kings has arrived, and everyone is shouting at bad movies.
In 1905, the School of Data selected the top ten Chinese movies in 2019 through the votes of film critics and audiences. The statistical results of these two surveys show that word-of-mouth has become the main influencing factor of box office trend.
Nezha is at the top of the top ten list of word-of-mouth of both film critics and ordinary audiences. The explosion of word-of-mouth in the early stage made the film decide to file for release. This film has performed well in scoring platforms with obvious differences in audience groups such as Douban and Lighthouse.
According to statistics, on the Douban platform, which is dominated by veteran fans, there are more than 1.17 million people scoring this film, with an average score of 8.5; On the lighthouse platform dominated by ordinary audiences, there were more than 3.94 million people scoring the film, with an average score of 9.5.
The Wandering Earth and My People,My Country, whose two lists overlap, performed well in different scoring platforms. The cumulative box office of these films is mostly located in the TOP10 list of the annual box office of the mainland film market in 2019.
The overall improvement of domestic audience’s aesthetic ability has become the main reason for the convergence of word-of-mouth and box office performance. In the fast-paced modern life, the time cost of watching a movie is often greater than the material cost.The audience’s pursuit of the quality of the film tends to be strict. In the past, the explosive production mode of traffic star+big IP has become a thing of the past.
In 2019, regardless of Chinese and foreign movies, the box office trend was less than expected. The box office of these films runs counter to the production cost, mostly because the content quality is not good enough. The audience’s improving aesthetic ability has continuously compressed the living space of bad films, and the overall market environment has developed in a benign direction.
In today’s China film market, "those who get the content get the word of mouth, and those who get the word of mouth get the box office", and the creators of film and television works with craftsman spirit usher in the best era. In the future, China film market will also welcome those high-quality big-screen works, which makes people look forward to it.
Phenomena and industries
The new atmosphere behind the annual keywords
In 2019, behind the positive growth of various data in China film market, many new industries have emerged. Industrialization, the rise of the country, and the announcement of new tricks have become the core keywords for the development of the domestic film market in 2019.
As we all know, science fiction film and animated film shooting can best test a country’s film industrialization level. This kind of film needs a lot of visual effects to create a different sense of space and world view for the audience.The quantity and quality of special effects constitute the foundation of superstructure.
It is reported that there are 2,003 special effects shots in The Wandering Earth’s whole film, and it is normal for a shot to be revised more than 100 times from the first edition to the final draft. According to director Frant Gwo, more than 75% of the special effects shots in this film were produced by China Company.
The filming of the animated film "Nezha" took five years from planning to release, and 66 script versions were run in. There are 1,800 shots in the whole film, with more than 1,400 special effects shots, which is the most animated film in China over the years.
In addition to the increasingly obvious traces of industrialization, film marketing also keeps pace with the times and presents new tricks. In the economic era of online celebrity, everything can be brought.Domestic filmBeneficiaryIt was the first time to open the preferential qualification certificate for live movies with goods. Since then, films such as "The Station of the Southern Party" have followed suit.
As a word-of-mouth pre-pointing marketing strategy, it has entered the era of segmentation. During the summer vacation, Looking Up deliberately avoided the first-tier cities in the north, Guangzhou and Shenzhen in the early screening notice. From the third-and fourth-tier cities, I hope to use the "small town youth" who are more likely to resonate emotionally to carry out the first round of word-of-mouth fermentation.
Nezha takes the opposite strategy, with the early screening starting from first-and second-tier cities, and then gradually expanding downward to third-and fourth-tier cities. In terms of adult-oriented animated films, audiences in cities such as Beijing, Guangzhou and Shenzhen are relatively receptive.
Among the film types of box office in the whole year, the total box office of animated films, led by Nezha, was 6.979 billion, accounting for 18.91% of the whole year, ranking second in the box office list of genre films. The feature film won the championship with 9.278 billion yuan, the comedy film came in third with 5.801 billion yuan, and the science fiction film came in fourth with 4.771 billion yuan.
Guangdong Province, Jiangsu Province and Zhejiang Province rank among the top three in the TOP10 box office output list of provinces. In the national cinema box office rankings, WANDA CINEMAS, Guangdong Dadi and Shanghai jointly ranked the first, second and third place from high to low. Since relevant statistics were available in 2014, Wukesong Store of Beijing Yaolai Jackie Chan International Studios has won the national box office ranking for six consecutive years.
In 2019, the two-way maturity of market and audience made China film market create many records. What is more gratifying is that more and more domestic films go abroad and spread oriental culture on a global scale.In 2020, what "peaks" will China film market climb bravely? Time will tell.
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